Top Ten Ways To Accelerate Community Growth

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Transcript of Top Ten Ways To Accelerate Community Growth

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Top 10 Ways To Accelerate Community

GrowthSue Reddel & Diana Laskaris

Co-Founders of Food Travelist

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Why Do you Want A Thriving Community?• People are hungry for real communities that share their personal

interests• A thriving community offers you greater opportunities and the

perception of being an influencer and expert in your area• The primary way to make money is to have influence over a large

number of people with common interests that can be marketed to

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#1 Engage Your Audience • Create unique and focused

content• Make interaction simple• Welcome new members

and encourage participation• Cultivate key members

Quick Tip: Use Google Analytics to learn where your audience is coming from and build on it.

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#2 Connect With Other Influencers• Don’t be afraid to reach out • Be friendly and be yourself• Comment and interact with

them• Add value• Stay on topic

Quick Tip: Follow influencers, comment on their posts tell them how the information helped you & share with your audience.

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#3 Make Content Sharable• Make the headline

catchy• Use high quality visuals• Make it easy to share• Share everywhere

relevant Quick Tip: Use a headline generator like:

www.internetmarketingcourse.com/freeheadlinegenerator

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#4 Clearly Define Your Niche• Be obvious and stand out• Be consistent in your

messaging• Provide unique value• Include in all

communications

Quick Tip: Find successful influencers in your niche and learn from them. Don’t copy – learn and refine.

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#5 Listen For What They Want• Find the common interests• Ask and answer questions• Pay attention to trends• Spend time with your

analyticsQuick Tip: Respond to every comment and question as quickly as possible. Set up email alerts.

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#6 Make It Rewarding For Them• Say thanks• Respond to questions• Be part of the conversation• Celebrate their wins • Acknowledge evangelistsQuick Tip: Everyone needs encouragement. A quick thank you or share of their work can make someone's day.

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#7 Be Consistent• Post regularly and often• Use your own voice• Be honest and respectful• Be concise

Quick Tip: Create an editorial calendar and use scheduling tools like HootSuite, TweetDeck and Buffer to make your life easier.

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#8 Let Your Personality Shine• Be natural & use your own

words• Imagine you’re talking to

friends• Use humor and tell stories• Share appropriatelyQuick Tip: Share your experience and expertise. Don’t tell them about your vacation tell them why they need to go.

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#9 Keep Quality High• If the photo is fuzzy don’t use it• Don’t use 10 words if 3 will do• Proofread before publishing

anything• Would you read it?

Quick Tip: Use photo editors like VSCO Cam & iMajiCam on your phone to do on the fly photo editing. Also take more photos than you’ll think you need.

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#10 Have FUN! • Remember you are asking for

their spare time• Keep it light• Entertain, inform and educate• Inspire them with your ideas

Don’t ever permit the pressure to exceed the pleasure. Joe Maddon, Cubs Manager

Quick Tip: Take time to celebrate the wins.

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Examples of Vibrant Communities

• Gypsynesters

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Examples of Vibrant Communities• IAmAileen

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Examples of Vibrant Communities• Food Travelist

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Tools You Can Use• Sharing tools: Hootsuite, TweetDeck, Buffer• Content Creation: Feedly, Pocket, Canva, Stock Photos, IFTT• Managing Followers: JustUnfollow, Twitter Counter,

Iconosquare• Find Influencers: Communi.it, Buzz Sumo • Managing Your Brand: Google Alerts, Mention• When to post: Tweriod

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Contact info: Sue Reddel [email protected]

Diana Laskaris [email protected]

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