Top Ten Ways To Accelerate Community Growth
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Transcript of Top Ten Ways To Accelerate Community Growth
Top 10 Ways To Accelerate Community
GrowthSue Reddel & Diana Laskaris
Co-Founders of Food Travelist
Why Do you Want A Thriving Community?• People are hungry for real communities that share their personal
interests• A thriving community offers you greater opportunities and the
perception of being an influencer and expert in your area• The primary way to make money is to have influence over a large
number of people with common interests that can be marketed to
#1 Engage Your Audience • Create unique and focused
content• Make interaction simple• Welcome new members
and encourage participation• Cultivate key members
Quick Tip: Use Google Analytics to learn where your audience is coming from and build on it.
#2 Connect With Other Influencers• Don’t be afraid to reach out • Be friendly and be yourself• Comment and interact with
them• Add value• Stay on topic
Quick Tip: Follow influencers, comment on their posts tell them how the information helped you & share with your audience.
#3 Make Content Sharable• Make the headline
catchy• Use high quality visuals• Make it easy to share• Share everywhere
relevant Quick Tip: Use a headline generator like:
www.internetmarketingcourse.com/freeheadlinegenerator
#4 Clearly Define Your Niche• Be obvious and stand out• Be consistent in your
messaging• Provide unique value• Include in all
communications
Quick Tip: Find successful influencers in your niche and learn from them. Don’t copy – learn and refine.
#5 Listen For What They Want• Find the common interests• Ask and answer questions• Pay attention to trends• Spend time with your
analyticsQuick Tip: Respond to every comment and question as quickly as possible. Set up email alerts.
#6 Make It Rewarding For Them• Say thanks• Respond to questions• Be part of the conversation• Celebrate their wins • Acknowledge evangelistsQuick Tip: Everyone needs encouragement. A quick thank you or share of their work can make someone's day.
#7 Be Consistent• Post regularly and often• Use your own voice• Be honest and respectful• Be concise
Quick Tip: Create an editorial calendar and use scheduling tools like HootSuite, TweetDeck and Buffer to make your life easier.
#8 Let Your Personality Shine• Be natural & use your own
words• Imagine you’re talking to
friends• Use humor and tell stories• Share appropriatelyQuick Tip: Share your experience and expertise. Don’t tell them about your vacation tell them why they need to go.
#9 Keep Quality High• If the photo is fuzzy don’t use it• Don’t use 10 words if 3 will do• Proofread before publishing
anything• Would you read it?
Quick Tip: Use photo editors like VSCO Cam & iMajiCam on your phone to do on the fly photo editing. Also take more photos than you’ll think you need.
#10 Have FUN! • Remember you are asking for
their spare time• Keep it light• Entertain, inform and educate• Inspire them with your ideas
Don’t ever permit the pressure to exceed the pleasure. Joe Maddon, Cubs Manager
Quick Tip: Take time to celebrate the wins.
Examples of Vibrant Communities
• Gypsynesters
Examples of Vibrant Communities• IAmAileen
Examples of Vibrant Communities• Food Travelist
Tools You Can Use• Sharing tools: Hootsuite, TweetDeck, Buffer• Content Creation: Feedly, Pocket, Canva, Stock Photos, IFTT• Managing Followers: JustUnfollow, Twitter Counter,
Iconosquare• Find Influencers: Communi.it, Buzz Sumo • Managing Your Brand: Google Alerts, Mention• When to post: Tweriod
Contact info: Sue Reddel [email protected]
Diana Laskaris [email protected]
Please join our community!
foodtravelist.com
@foodtravelist
#foodtravelchat Wednesday Nights 8pm ET