Top Ten Stores to See in NYC: IGD guide

© IGD 2014www.retailanalysis.igd.com | [email protected] | +44 1923 851 956 or +1 604 721 7064 | @retailanalysis

TOP 10 STORES TO SEE IN NEW YORK

Guide

© IGD 2014

Please contact us to find out if your company subscribes or to request a free trial:

E: [email protected]

T: +44 1923 851 956 or +1 604 721 7064

W: retailanalysis.igd.com

This guide is from IGD’s Retail Analysis service – your online source of insight on retailers, markets, channels and trends in the food, grocery and consumer goods industry

Resources include retailer and country profiles, trends and channels analysis, daily news, store visits and photos, and an interactive database of figures and forecasts

Our easy-to-use insights will help you:

• Develop stronger business plans based on robust data and analysis• Identify growth opportunities in current and future markets• Stay up-to-date on key trends shaping the industry• Better understand the future direction of leading retailers• Implement sales and marketing initiatives inspired by examples

of innovation and best practice

Hello and welcome

© IGD 2014

“With a population of over 8m, inflated daily by commuters and tourists, New York is characterised by people who are constantly moving, and eating on-the-go.

“With it being one of my favourite cities to visit, I’ve selected some of the best grocery stores I’ve seen, taking in the broad spectrum of food and food-to-go offers that define grocery retailing in New York.

“Incorporating established chains such as Whole Foods Market and Trader Joe’s, and New York staples such as Fairway Market and Balducci’s, this list also offers some surprises.

“Take a walk to Wall Street and see an outstanding food-to-go offer at leading drugstore Duane Reade, or head to the Flatiron district and take in Eataly for a taste of Italy in New York.

“What you will notice though as you walk from district-to-district is how the offer changes, with operators focused on well defined catchments, often measured in city blocks. This is neighborhood retailing at its best!”

New York: a city on the move

Source: IGD Research

Stewart SamuelProgram Director,

IGD Canada

[email protected]

Call +1 604 721 7064

Follow me on Twitter@Stewart_IGD

© IGD 2014

Reasons to visit

Retailer Format Key features

Duane Reade Drugstore Unique food-to-go elements

Gourmet Garage Convenience Premium focused deli and grocery store, with focus on food-for-now and convenience

Trader Joe’s Discount Value focused discount operator

Eataly Grocery/foodservice hybrid, large format

Format blurring in action at this unique outlet

Dean & Deluca Food-to-go Premium food-to-go offer with focus on commuters

Balducci’s Gourmet on the Go Cafe

Food-to-go Premium food-to-go offer with focus on time-of-day merchandising

Whole Foods Market Supermarket Flagship store with impressive food counters, beer room

Citarella Supermarket (gourmet) Fresh fish, meat and bakery counters

Eli’s Manhattan Supermarket (gourmet) Unique concept incorporating grocery store, restaurant and wine shop

Fairway Market Supermarket Excellence in ranging, merchandising, availability and shopper engagement

Stores to see


© IGD 2014

Where to find the stores


1. Duane Reade

2. Gourmet Garage

3. Trader Joe’s

4. Eataly

5. Dean & Deluca

6. Balducci’s

7. Whole Foods Market

8. Citarella

9. Eli’s Manhattan

10. Fairway Market

11. Jacob K. Javits Center

1

2

3 4

5

6

7

8

9

10

11

© IGD 2014

1. Duane Reade100 Broadway, New York, NY 10005

What’s special?• This location has a number of unique features,

including its ‘chop’ custom salad bar and cafe

Key features:• One of the most impressive features of this store is

the extended food service counter which runs along one side of the store, including the ‘up market cafe’ with a full service coffee offer, bakery and ‘up market chop’, its fresh customised salads offer

• Ranges have been developed to meet the needs of city workers. Chilled, frozen and grocery ranges are focused on office meal solutions – both single serve and office parties

• Within core packaged goods there is a strong emphasis on grab and go and frozen heat and eat solutions

• Store design reflects New York, featuring subway style tiles and city lamps, and a ‘Canyon of Heroes’ highlights key events/people that have featured in ticker tape parades in the city


Store info

Why Visit? Unique food-to-go focused format , with an emphasis on lunch-time meal solutions

Store format Drugstore

Location Financial district

© IGD 2014

2. Gourmet Garage453 Broome St New York, NY 10013

What’s special?• Impressive range of food-to-go options including its

own private label ranges, sold under the “Shop like a chef” strapline, evoking its heritage as a wholesaler to restaurants

Key features:• Focus on fresh produce, meat, seafood, cheese, and

exotic and speciality food items• Offers a phone-in delivery service with same-day

delivery for orders placed before 5pm• Also offers a comprehensive catering service• Has a strong focus on the shopping experience. This

was one of the first retailers in the city to pre-pack gourmet food ranges to reduce shopper waiting times

• The Gourmet Garage cookbook has also been published to further enhance its credentials in this area

• High traffic levels at lunchtime requires focus on fast and efficient service


Store info

Why Visit? Premium focused deli and grocery store, with focus on convenience

Store format Convenience

Location SoHo

© IGD 2014

3. Trader Joe’s675 6th Avenue, New York, NY 10011

What’s special?• Trader Joe’s has an outstanding reputation for value,

product quality and unique product ranges

Key features:• Trader Joe’s provides a unique shopping experience,

built around a strong store design identity, private label products and high level of customer service

• Along with Whole Foods Market it is the only national grocery chain with a presence in Manhattan

• Its value credentials are underpinned by its almost exclusively private label focused product range

• Limited food-to-go offer, which consists mainly of sandwiches, wraps and salads

• The store offers an extensive range of prepared foods, although all are pre-packaged. Operating costs are minimised through not having service counters

Source: IGD Research, Google

Store info

Why Visit? One of the largest Trader Joe’s in the city and a great example of the proposition

Store format Discount

Location Midtown

© IGD 2014

4. Eataly200 Fifth Avenue, New York, NY 10010

What’s special?• Eataly is a great example of format blurring in

action, with the store focused on ‘The Market’ and ‘Eat’

Key features:• Originally established in Italy in 2007, the New York

location opened in 2010. Additional locations have opened in Rome and Tokyo

• The store offers a broad range of Italian fine foods, including fresh and grocery ranges, along with 12 foodservice points

• The product range includes cheeses, pastry, pasta, dry goods, a raw beef ‘sushi’ bar and cured meats. There is also a butcher and fishmonger on the premises

• The foodservice proposition consists of both sit-down and casual eating areas

• The store is also home to the ‘La Scuola Di Eataly’ cooking school, which undertakes tastings and store tours

Source: IGD Research, Eataly

Store info

Why Visit? Italian megastore with the feel of an European market

Store format Hybrid (small supermarket and foodservice)

Location SoHo

© IGD 2014

5. Dean & Deluca620 8th Ave, New York, 10019

What’s special?• Format has been developed to meet the

breakfast and lunchtime meal solutions of city workers

Key features:• The store benefits from high traffic as it is

located within the New York Times building and directly opposite a major transit interchange

• It is renowned for its range of pastries and cakes, including ranges from locally based companies

• It also offers a broad range of food options including salad bar, sushi, sandwiches and hot food

• The store benefits from a modern design with large windows and natural light and a range of in-store seating options

• The brand has an increasingly stronger international presence following openings in the Middle East and Asia


Store info

Why Visit? Food-to-go format from one of New York’s renowned gourmet retailers

Store format Food-to-go

Location Midtown

© IGD 2014

6. Balducci’s Gourmet On the Go8th Ave & 56th St, New York, 10019

What’s special?• Operating with the ‘Food lover’s market’

strapline, Balducci’s is recognised in the US as one of the leaders in the gourmet retailing category

Key features:• This small-format store is a variation on the

core ‘Gourmet On the Go’ concept the company has developed, and the first to open under this format

• The concept is built around breakfast and lunch meal occasions with a focus on roasted coffees, artisan breads, gourmet soups and custom made sandwiches and salads

• Menu changes by time-of-day, and benefits from strong traffic from city based workers and tourists

• The store features a contemporary design which is visually appealing


Store info

Why Visit? Premium food-to-go offer with focus on time-of-day merchandising

Store format Food-to-go

Location Midtown

© IGD 2014

7. Whole Foods Market10 Columbus Circle, Time Warner Center, New York, 10019

What’s special?• This store brings together the key elements of the

retailer’s proposition, with an impressive range of food counters and food-to-go options

Key features:• Sushi counter, pizza oven and hot food bar are just

some of the impressive food-to-go elements. The range available is ethically diverse reflecting the broad cross-section of shoppers that visit this store

• ‘On Tap’, its in-store pub and restaurant, features an extensive range of beers and hosts events during the week

• Its ‘Whole Body’ section is larger than most of the retailer’s other locations, with many unique products featured

• The store also features an extended seating area. Many tourists visit this store given its convenient location adjacent to Central Park and other attractions


Store info

Why Visit? Flagship store from the leading health and natural foods retailer in US

Store format Supermarket

Location Midtown

© IGD 2014

8. Citarella3rd Ave & E 75th St, New York, NY 10021 9

What’s special?• An established gourmet grocery store that has

strengths in several departments, and is a great example of a store that caters for the New York foodie

Key features:• Its heritage as a seafood market is highlighted by

an extensive fresh fish counter which forms the main focal point in the store

• Strong emphasis on product knowledge with high staffing levels ensure a great shopping experience in terms of customer service

• The main target shopper group is local residents. The store is located in an up-market area

• The store has the look and feel which you would expect from a New York deli

Source: IGD Research, Citarella

Store info

Why Visit? Outstanding reputation for fresh fish, meat and bakery

Store format Gourmet supermarket

Location Midtown

© IGD 2014

9. Eli’s Manhattan 1411 3rd Avenue, New York, NY 10028

What’s special?• European style market store, with a focus on offering

unique products alongside more recognised brands

Key features:• This is one of the most premium focused grocery

stores in New York’s Upper Eastside and offers many products that cannot be found elsewhere in Manhattan

• Chef-prepared foods are outstanding and form a key element of its catering and foodservice proposition

• Other standout departments/categories include fresh produce, cheese , soup and its Kosher bakery

• There is a strong focus on product labelling and information, with detailed cooking and/or preparation information available for most fresh products

• The ‘Taste’ restaurant and ‘W.I.N.E.’ wine shop, which are located adjacent to the store, also demonstrate the retailer’s focus on the unique and the upmarket


Store info

Why Visit? Unique concept incorporating grocery store, restaurant and wine shop

Store format Gourmet supermarket

Location Midtown

© IGD 2014

10. Fairway Market 240 East 86th Street, New York, 10128 What’s special?

• This is a great shopping experience, with an unmatched range of products in the city, and outstanding displays supported by strong value mechanics

Key features:• Header boards are used extensively across fresh

departments, sign-posting departments and categories, engaging shoppers and providing additional information

• Its unique approach to merchandising and ranging come to life in the produce department

• Value credentials are under-pinned by a range of promotion tactics including low prices on key items, weekly promotions, four-weekly price freeze and flash sales

• This location also features the retailer’s first ‘Fairway Café To Go’ offering a range of grab and go products including bagels, fresh-roasted coffee, sandwiches, salads, and pastries

• The retailer has also developed an extensive private label offer


Store info

Why Visit? One of the best supermarkets in the city in terms of ranging, merchandising and shopper communication

Store format Supermarket

Location Upper East Side

Top Ten Stores to See in NYC: IGD guide

Retail

Transcript of Top Ten Stores to See in NYC: IGD guide