“Top Ten Guidelines for Homepage Usability” Written by: Jakob Nielsen Presented by: Eric...
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Transcript of “Top Ten Guidelines for Homepage Usability” Written by: Jakob Nielsen Presented by: Eric...
![Page 1: “Top Ten Guidelines for Homepage Usability” Written by: Jakob Nielsen Presented by: Eric Schwartz Date : November 6, 2007.](https://reader035.fdocuments.in/reader035/viewer/2022072011/56649e105503460f94afad04/html5/thumbnails/1.jpg)
“Top Ten Guidelines for Homepage Usability”
Written by: Jakob Nielsen
Presented by: Eric Schwartz Date : November 6, 2007
![Page 2: “Top Ten Guidelines for Homepage Usability” Written by: Jakob Nielsen Presented by: Eric Schwartz Date : November 6, 2007.](https://reader035.fdocuments.in/reader035/viewer/2022072011/56649e105503460f94afad04/html5/thumbnails/2.jpg)
Objective
A companies homepage is that companies front door to the world of the internet.
It is the first thing that a new user is going to see when they visit.
More and more consumer’s are looking at a companies website first before doing business with them.
![Page 3: “Top Ten Guidelines for Homepage Usability” Written by: Jakob Nielsen Presented by: Eric Schwartz Date : November 6, 2007.](https://reader035.fdocuments.in/reader035/viewer/2022072011/56649e105503460f94afad04/html5/thumbnails/3.jpg)
1. Include a One-Sentence Tagline
This tagline should quickly summarize what the company does.
If you’re marketing slogan is bland or generic then this tagline is especially important.
![Page 4: “Top Ten Guidelines for Homepage Usability” Written by: Jakob Nielsen Presented by: Eric Schwartz Date : November 6, 2007.](https://reader035.fdocuments.in/reader035/viewer/2022072011/56649e105503460f94afad04/html5/thumbnails/4.jpg)
2. Write a Window Title with Good Visibility
in Search engines and Bookmark lists
The tagline should start with the company name and then a very brief description about what the company does.
Don’t start it with common words like “The” or “Welcome” unless you want to be alphabetized under “t” or “w”.
![Page 5: “Top Ten Guidelines for Homepage Usability” Written by: Jakob Nielsen Presented by: Eric Schwartz Date : November 6, 2007.](https://reader035.fdocuments.in/reader035/viewer/2022072011/56649e105503460f94afad04/html5/thumbnails/5.jpg)
3. Group all Corporate Information in One Distinct Area
A good corporate information page is important to help potential employees and also PR gain knowledge about your company quickly.
It should also hold investor relations and information regarding a companies financial statements. (Only for a publicly held company.)
![Page 6: “Top Ten Guidelines for Homepage Usability” Written by: Jakob Nielsen Presented by: Eric Schwartz Date : November 6, 2007.](https://reader035.fdocuments.in/reader035/viewer/2022072011/56649e105503460f94afad04/html5/thumbnails/6.jpg)
4. Emphasize the Site’s Top High-Priority Tasks
The homepage should highlight one to four main tasks that a user would want to use.
![Page 7: “Top Ten Guidelines for Homepage Usability” Written by: Jakob Nielsen Presented by: Eric Schwartz Date : November 6, 2007.](https://reader035.fdocuments.in/reader035/viewer/2022072011/56649e105503460f94afad04/html5/thumbnails/7.jpg)
5. Include a Search Input Box
If you have a large website then most users will simply use a search box to find what they need.
The box should support a maximum search length of 27 characters.
![Page 8: “Top Ten Guidelines for Homepage Usability” Written by: Jakob Nielsen Presented by: Eric Schwartz Date : November 6, 2007.](https://reader035.fdocuments.in/reader035/viewer/2022072011/56649e105503460f94afad04/html5/thumbnails/8.jpg)
6. Show Examples of Real Site Content
You shouldn’t just describe what is beneath you’re homepage. You should show some real content on your homepage.
![Page 9: “Top Ten Guidelines for Homepage Usability” Written by: Jakob Nielsen Presented by: Eric Schwartz Date : November 6, 2007.](https://reader035.fdocuments.in/reader035/viewer/2022072011/56649e105503460f94afad04/html5/thumbnails/9.jpg)
7. Begin Link Names with the Most Important Keyword
Users quickly scan down a page looking for what they want. If the links aren’t named properly then a user could look over it and not find what they want.
![Page 10: “Top Ten Guidelines for Homepage Usability” Written by: Jakob Nielsen Presented by: Eric Schwartz Date : November 6, 2007.](https://reader035.fdocuments.in/reader035/viewer/2022072011/56649e105503460f94afad04/html5/thumbnails/10.jpg)
8. Offer Easy Access to Recent Homepage Features
Users will often remember features, articles, or promotions on the homepage but won’t know how to find them once they move inside the site.
You should keep a short list of new features with the appropriate links.
![Page 11: “Top Ten Guidelines for Homepage Usability” Written by: Jakob Nielsen Presented by: Eric Schwartz Date : November 6, 2007.](https://reader035.fdocuments.in/reader035/viewer/2022072011/56649e105503460f94afad04/html5/thumbnails/11.jpg)
9. Don’t Over-Format Critical Content,
Such as Navigation Areas
You might think that fancy and elaborate tables and links might be helpful for navigation but more often then not simple is better.
![Page 12: “Top Ten Guidelines for Homepage Usability” Written by: Jakob Nielsen Presented by: Eric Schwartz Date : November 6, 2007.](https://reader035.fdocuments.in/reader035/viewer/2022072011/56649e105503460f94afad04/html5/thumbnails/12.jpg)
10. Use Meaningful Graphics
Don’t decorate with just stock art, images are powerful communication tools.
It is better to show real people connected to the topic rather then models.
![Page 13: “Top Ten Guidelines for Homepage Usability” Written by: Jakob Nielsen Presented by: Eric Schwartz Date : November 6, 2007.](https://reader035.fdocuments.in/reader035/viewer/2022072011/56649e105503460f94afad04/html5/thumbnails/13.jpg)
Questions or Comments?