Top Ten Fundraising Fails
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Transcript of Top Ten Fundraising Fails
Top 10 Fundraising Fails
by Carlos Eduardo Espinal @cee
Partner @ Seedcamp.com
Who is Seedcamp?
We are a micro-seed investment fund with a mentoring programme.
We have over 120+ investments in over 70 countries
Our Stats
86% of our companies have raised follow-on funds
$1.6 million is the average funding raised per company
9 of our companies have been acquired
Our Process
We invest in about 20-30 companies per year
We provide a network, advice, and capital to ambitious founders
Apply online at http://www.seedcamp.com
The Top 10 Fundraising Fails
- 10 -Presenting with a style that doesn't
capture the right attention
@cee / @seedcamp
- 9 -Not having a proper fundraising plan
@cee / @seedcamp
- 8 -Not understanding your customer and
how to reach them
@cee / @seedcamp
- 7 -Unable to demonstrate a real pain for
your customer
(and how your solution fixes it)
@cee / @seedcamp
- 6 -Assuming that a general market size
study applies to your startup
@cee / @seedcamp
- 5 -Not truly understanding who your
competitors are
@cee / @seedcamp
- 4 -Not knowing your cash needs & cash
burn
@cee / @seedcamp
- 3 -Not explaining why your team is the team that will make this happen
@cee / @seedcamp
- 2 -Having your existing investor
shareholders own more equity than the founders
@cee / @seedcamp
- 1 -Not reaching out to an investor
through an introduction
@cee / @seedcamp
- Bonus -Not learning from your mistakes
@cee / @seedcamp
Thank You
Apply online at http://www.seedcamp.com
@cee / @seedcamp