TOP SOCIAL MEDIA MARKETING SITES FOR SMALL

BUSINESS OWNERS

WHAT IS TRENDING AS WE ENTER THE HALF WAY POINT OF 2015 AND HELP TO FIND WHO TO USE.

WHO TO USE?WITH SOCIAL MEDIA THERE ARE SO MANY OPTIONS. HOW DOES A COMPANY KNOW WHICH ONES TO GO WITH. HERE IS AN EXAMPLE OF HOW WE LOOKED AT A CLIENT:

WE WORK WITH A PEDIATRIC DENTIST IN SALT LAKE CITY. SO THERE ARE KIDS, YOU CAN’T MARKET TO THEM BUT THEIR PARENTS. WHICH PARENT WE THOUGHT? WE LOOKED AT THE CULTURE IN UTAH, WHO BRINGS THE MAJORITY OF KIDS TO DR APPOINTMENTS? MOM DO. THE PERCENTAGE OF STAY AT HOME MOMS IN UTAH IS STAGGERING. SO THEN WE LOOKED AT WHAT HOBBIES FOR UTAH MOMS ARE POPULAR. SCRAPBOOKING DEFINITELY TOPS THE LIST. WE THEN ASKED WHICH SITES HELP WITH THAT. IT WAS A NO BRAINER FACEBOOK AND PINTEREST. WE HAVE BEEN RIGHT. FACEBOOK AND PINTEREST TRAFFIC AND REFERRALS ARE A COMPANY HIGH UTILIZING THESE 2 SOCIAL SITES.

VIDEOSMICRO/MACRO VIDEOS

VINE

VIMEO

YOUTUBE

DAILY MOTION

FACEBOOKNOT JUST FOR PAGES AND UPDATES:

MAJOR PLAYER FOR VIDEOS AND SURPASSING YOUTUBE IN VIDEO

PLAYS

TWITTERNOW WITH ADVERTISING:

A MICRO-BLOGGING SOCIAL MEDIA SITE THAT HAS BEEN AROUND SINCE 2004, TWITTER HAS AN

ESTIMATED 300 MILLION USERS WORLD-WIDE. IT HAS BEEN DESCRIBED AS SMS OF THE INTERNET,

BECAUSE POSTS ARE SHORT, SWEET AND TO-THE-POINT.

TWITTER IS A TIDAL WAVE OF INFORMATION. POSTS COME IN AT 140 CHARACTERS OR LESS AND CAN BE

ORGANIZED VIA HASHTAGS (#).

TWITTER DIFFERS FROM FACEBOOK IN THAT USERS ‘FOLLOW’ EACH OTHER. IF SOMEONE FOLLOWS YOU,

YOU CAN FOLLOW THEM BACK. THEREFORE IT IS EASIER TO GAIN A FOLLOWING, BUT THE FOLLOWERS ARE NOT AS TARGETED AS THEY ARE ON FACEBOOK.

YOUTUBEYOUTUBE IS A VIDEO SHARING

SOCIAL MEDIA SITE THAT IS OWNED BY GOOGLE. THERE ARE MORE

THAN 48 HOURS OF NEW VIDEO UPLOADED TO THE SITE EVERY

MINUTE. WOW! AS A SMALL BUSINESS OWNER, USING VIDEO IN

YOUR ONLINE MARKETING STRATEGY – AND THE BACK-END KEY WORDS

OF YOUR YOUTUBE VIDEO -  IS JUST AS IMPORTANT AS YOUR OTHER

ONLINE STRATEGIES.

GOOGLE+

GOOGLE IS A POWER HOUSE, OVER 1 BILLION UNIQUE VISITORS PER MONTH.

GOOGLE PLUS WAS INTRODUCED IN JUNE 2011 FOR PERSONAL USE

AND IN NOVEMBER 2011 TO COMPANIES. SOME OF THE FEATURES OF GOOGLE+

INCLUDE: CIRCLES, HANGOUTS, MESSENGER, INSTANT UPLOAD, HASHTAGS AND MORE. THESE

PRODUCTS ARE DEFINITELY DESIGNED WITH THE USER IN

MIND.

PINTERESTIF YOUR PRODUCTS ARE VISUALLY

APPEALING, THEN THIS SOCIAL MEDIA SITE IS FOR YOU THE MISSION IS TO CONNECT

EVERYONE IN THE WORLD THROUGH SHARED TASTE AND THE THINGS THEY

FIND INTERESTING.

USERS FIND AND CREATE THEME-BASED BOARDS, POPULATING THESE ‘BOARDS’ WITH A “PIN IT” BUTTON. PINS MAY BE

DIVIDED INTO PICTURES, VIDEOS, DISCUSSIONS, AND GIFTS.

USERS MAY FOLLOW ANYONE OR ANY BRAND, USERS CAN ALSO ‘RE-PIN’ YOUR

PINNED ITEMS.

LINKEDINFOUNDED IN 2002 AND LAUNCHED IN 2003,

LINKEDIN IS THE PREMIER B2B SOCIAL NETWORKING SITE. LI GETS 2 NEW MEMBERS EVERY SECOND, PUTTING IT AT 135 MILLION

ACTIVE USERS IN MORE THAN 200 COUNTRIES.

TRADITIONALLY VIEWED AS THE SPOT TO PUT YOUR RESUME AND SEARCH FOR A JOB, LINKEDIN HAS GROWN INTO A ROBUST

NETWORKING SITE. FROM JOB LISTINGS TO INTEREST GROUPS (THERE ARE MORE THAN 900K GROUPS) THERE ARE GREAT BENEFITS

TO KEEPING YOUR PROFILE UP-TO-DATE. LOOK AT IT LIKE A BUSINESS AFTER HOURS

EVENT…. LINKEDIN IS NOW A MAJOR PLAYER IN BUSINESS MARKETING

MAKE SURE YOUR WEBSITE HAS THE FOLLOW SOCIAL MEDIA LINKS

• HERE IS A WEBSITE UTILIZING BOTH SOCIAL MEDIA LINKS AND POSTING LINKS.

WHITE RAPIDS MARKETING, SEO, WEB DESIGN, AND SOCIAL MEDIA

SALT LAKE CITY UTAH MAIN OFFICE

IDAHO OFFICES : CALDWELL, BOISE, AND

GARDEN CITY

SOME OF OUR CLIENTS

CONTACT INFORMATION

877-314-0004

801-438-9335

SALES@WHITERAPIDSSEO.COM

WWW.WHITERAPIDSSEO.COM