TOP MARKETERS WINNING AT EMAILCompiled by Traction Digital - February 2016

Meritus Hotels & Resorts

The Campaign: Booking Management

Global email campaigns to promote hotel bookings across multiple locations in Singapore and Malaysia, with multiple languages: English, Chinese, Japanese and Indonesian.

Campaign Date: Sep 2015 – ongoing

What made it great: Streamlined management of international locations. Integrated data centralised interactions by pulling data from booking system into marketing campaign. Immediate results with more than 360,000 emails over 131 campaigns – increased bookings across all hotels, with more than $90K SNG at one hotel alone.

Premium OZ

The Campaign: Run Away on Australia Day Giveaway!

Marketing campaign with email as central communication platform. To be eligible to participate, customers simply accept a quotation from an authorised representative or supplier.

What made it great: Creative simplicity. It was easy for customers to participate and win great prizes, with 20 weekly prizes, 4 monthly prizes and 1 major prize to be won. Participants could also get bonus points for; accepting a quote within 7 days, making a purchase over $1000 & social sharing.

Campaign Date: 31 Aug 2015 – 26 Jan 2016

Shell UK (Harte Hanks)

The Campaign: Shell Welcome Program

Customers receive automated welcome emails and relevant information dependant on preselected country code, language code and customer level. Customers are also served relevant content from outside sources, further enhancing the customer experience.

What made it great: Highly personalised email with targeted, localised content, and management across multiple countries and languages. Shell achieved a notable increase in open rates and engagement.

Campaign Date: Jul 2014 – Ongoing. Currently expanding across MORE global regions

Vue Cinemas UK

The Campaign: Super Tuesday

A fully digitized, multi-channel campaign across web, mobile and SMS. The promotion encourages more customers to come to the cinema on a Tuesday and enjoy the Vue experience.

Campaign Date: July 2014 – ongoing

What made it great: A great example of how to implement a successful multi-channel campaign! Improved customer experience with a more streamlined sign up and collection process. Data stored allows Vue Cinemas to determine what is watched, where and when by each Super Tuesday member enabling more targeted and relevant communications.

Unilever Rexona

The Campaign: Rexona #MoveMore Challenge

An Australia wide promotion in association with Fitness first. Participants signed up via an online form and selected to be on team Amanda or team Adam. By signing up they received 10 free classes throughout the month of August. Participants received automated welcome emails and a series of motivational SMS campaigns providing info for the next team fitness challenge (class).

What made it great: Celebrity endorsement to drive branding & awareness. A creative idea with complex technical capability to simplify customer campaign experience. Partnership with Fitness First meant greater brand reach and customer engagement. The short time offer created urgency to participate.

Campaign Date: July 2015 – Aug 2015

Taylors Wines

The Campaign: Taylors Wines Valued Customers

Welcome email with $30 voucher to spend in store, regular communications about wine releases, news, food & wine pairings, innovations & promos. Purchase data feeds gave insight to top tier spenders, who were then rewarded with a give away from the cellar door. As an additional personal touch, automated Birthday triggers action a $30 voucher to spend in store.

What made it great: Centralised use of transactional data to generate a fully encompassing campaign with customer loyalty as a focus. Email campaigns include; welcome, news, events, promo & rewards.

Campaign Date: Jul 2015 - Ongoing

Foxtel

The Campaign: Foxtel New IQ3 & Broadband Bundles

New customers receive a welcome email, targeted by product subscription. The emails include dynamic content with installation appointment details, account number, payment method, contract terms & package option. One educational follow up email on features and how to do basics like record shows etc, then a further follow up email explaining more advanced functions.

What made it great: Complex dynamic email content and features that provide a highly personalised and relevant campaign experience.

Campaign Date: March 2015 – Ongoing

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