Top free social_tools_june2011v2

©2011 Dow Jones & Company©2011 Dow Jones & Company

The Top 10 Free Social Media ToolsSLA 2011Ken Sickles and Ryan Whiteside

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Social matters. But, why?

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Web “1.0” gave “Everyone” a voice

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Web “1.0” gave “Everyone” a voice^ the opportunity to have

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A select few have a voice

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Web 1.0 was no different…

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The Internet is evolving quickly

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200+ Million ~700 Million 100+ Million


The world’s population

1,330,141,295

1,173,108,018

700,000,000

310,232,863

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Popularity vs. Population

10,868,764

4,250,163

10,636,888

10,827,519

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Everyone has a voice, and is connected to each other


So what?

• Finding sources of information• Identifying topical experts• Monitoring topics in “real-time”

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Find new sources

• Managing the quantity and quality of content– 14.9% of all tweets contain a weblink– 170 million tweets daily– 25.3 million links a day

But it’s quality content..

Statistics: SysomosPew Research

Rank Story 1 How to build a Successful Online Brand2 Facebook’s Partnership with major Media Companies

3 Lady Gaga4 Twitter "Following" Feature Update

5 Case study on successful use of Facebook for business marketing

5 Top Linked Stories from Twitter(Week Ending May 27, 2011)

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What can topical experts do for me?

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Real-time monitoring

•My Favorite blogger is on Twitter!•New Blog Posts•Interesting news and articles•Pictures, videos, etc

•But there’s even more….•Live blogging from industry leading events•Notes/live stream of company earnings calls•Political events as they are unfolding

How can I filter the noise and find quality content?

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Top 10 Free Tools

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Listorious

• www.listorious.com• Human powered • Also provides Twitter search• Listorious will help you with:

– Finding information sources– Finding experts– Real-time monitoring

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Listorious

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Listorious

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Listorious

Find the people on Twitter that are relevant to your search

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Listorious

Also identify lists that have been created for your topic

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Listorious

View of a list provides the person that owns it, the members, and their recent tweets

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Listorious

Also a quick view of some key Twitter metrics

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Sulia

• www.sulia.com• Focus on filtering Twitter stream by topic• Use human selection and technology• Cover 1000+ topics• Sulia will help you with:


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Sulia

Ability to search topics or “channels”

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Sulia

Information organized by topic

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Sulia

Each topic has sub-categories

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Sulia

A view of the recent tweets on selected topic

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Sulia

See who’s contributing to the topic - follow them if you’ve signed in via Twitter

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Quora

• www.quora.com• A “Question and Answer” site• Human powered, “crowd sourced” like wikipedia• Deep Twitter integration• Founded by ex-Facebook executives• Quora will help you with:


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Quora Login

www.quora.comUser: [email protected]: djtechzone

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Quora

Search the questions and answers

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Quora

Feed of questions, topics, people you are following

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Quora

People you may want to follow based on your interests

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Quora

Overview of topic, and recent questions and answers

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Quora

Single question and recent answers

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Quora

Users can vote up and down an answer

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Quora

Users can comment on an answer

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Quora

Follow a question to easily get updates

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Quora

Get detailed information on a user

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Quora

Follow a user to easily see their activity

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LinkedIn

• www.linkedin.com• Digital “Rolodex”• 100+ million users, global• Provide news, research in addition to professional biographies• LinkedIn will help you with:


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LinkedIn

LinkedIn Groups are searchable and contain great topical information and sources

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LinkedIn

Filter groups by type of group and language

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LinkedIn

Latest discussions in the group contain questions & answers plus sources; experts

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LinkedIn

Top discussions selected by group owner

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LinkedIn

Overview of a company, open positions, products, recent hires/departures

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LinkedIn

Ability to follow a company for ongoing updates

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LinkedIn

News on topics selected by members in that industry

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LinkedIn

Ability to save articles for later reading, share with others

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LinkedIn

Surfaces the top sources of news being shared; ability to follow source

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LinkedIn

Shows who in your network has shared the news

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LinkedIn

See everyone that has shared the news

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LinkedIn

LinkedIn Signal: Updates from social media being shared by your network

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Zanran

• www.zanran.com• OK, not really a “social” technology• Search engine for data/statistics• Analyze documents and pictures (charts) for data• Zanran will help you with:


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Zanran

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Zanran

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Zanran

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Bing

• www.bing.com/social• Search engine• Indexes Twitter “Firehose”• Deep Facebook integration as well• Excellent way to discover new source• Not great for historical Twitter search (use Google instead)• Bing will help you with:


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Bing

Trending topics, overview of recent updates

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Bing

Filter search by source (Twitter/Facebook) and timeline

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Bing

Search supports all of Bing operators

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Bing

Summary provides recent updates from Twitter and/or Facebook and shared links

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Bing

Updates show only recent updates from Twitter and/or Facebook

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Bing

Shared links is a great way to see the popular links being shared on Twitter anddiscover sources

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Bing

Bing Map Apps allow you to see tweets based on geography

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Bing

See recent updates on a geographical basis

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Twitter Search

• http://search.twitter.com/• Search engine for Twitter• Lot’s of advanced search options• Not great with historical search• Twitter Search will help you with:


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Twitter Search

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Advance search options link for best results


Twitter Search

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Search free text of tweets, and/or by hashtag and language


Twitter Search

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Use a Twitter user name as a filter (without the @)


Twitter Search

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Geo-location filter


Twitter Search

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Date filter (usefulness limited by minimal archive)


Twitter Search

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Sentiment filter


Twitter Search

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Restrict to tweets with links useful for finding sources


Twitter Search

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Results on a hashtag containing a question


• http://twitturly.com/• URL filter for twitter• Each time a user tweets a URL, Twitturly caches it and applies it as a vote for

that URL• Does not matter what URL shortener is used: Twitturly crawls all links back to

sites to register actual domain

• Find all links posted for specific users, or the entire twitter ecosystem• Twiturly will help you with:

– Finding experts– Real-time monitoring– Finding information sources

Bit.ly

Tinyurl

Owl.ly

BLOG POST

= 3 Twiturly “Votes”

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Get right to the Content

1. Click the ‘Profiles’ tab to access the input bar

2. Enter a user’s twitter handle and press “Go”

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122 retweets – This looks important…

User profile

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What Else is Being Talked about?

The Number indicates the number of times a story has been linked on twitter

Recent tweets with link for added context and comments

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http://twiangulate.com

•http://twiangulate.com•Twitter follower and social network analysis• “Discover the micro-influential who only insiders follow”• Determine which brand or individual has the greatest online presence•Twiangulate will help you with:


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Three Influential Twitter users

‘Biz’Biz Stone

Co-Founder, Twitter

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‘Finkd’Mark Zuckerberg

CEO, Facebook

‘Quixotic’Reid Hoffman

Co-Founder, Twitter


Discover “Micro-Influentials”

Click the “Mutual Friends” tab

Follower overlap summary (Note all 3 execs follow 1 common user…)

Enter up to 3 twitter handles and click ‘Search’

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Results Summary

Followed by all 3 executives!

Followed by at least 2 executives, these profiles are worth looking at as well…

Many have only a handful of followers - we may be on to something!

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Discovering Influencers

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The top 50 followers of Biz have access to 101 Million People

©2011 Dow Jones & Company©2011 Dow Jones & Company 88

A shared link from Ashton Kutcher will reach 7 million people

Google only follows Biz


Quality over quantity?

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Who are the influential bloggers following?


• http://twittersentiment.appspot.com/• Sentiment analysis on twitter stream• Developed by 3 Stanford Computer Science Graduate students• Integration with Google (API, widgets, analytics)• Twitter Sentiment will help you with:


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• Use hashtags (#) for better relevance (designates a specific topic)

• Multi-word queries are supported, but pick up some noise

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Sentiment is mostly positive!Green = PositiveRed = NegativeWhite = Neutral

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Track Sentiment Over time• Saving a search query prompts you to login to a Google account• Your query will begin to be tracked going forward, while you are logged into the product• Popular queries like “apple” and “Obama” are being tracked automatically and do not require a saved search

January 10, 2011: Apple Demonstrates iOS 5 during the keynote of the Worldwide Developer Conference Sentiment: 52% Positive

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April 27, 2011: White iPhone releasedSentiment: 56% Positive


Create a Widget

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Just for fun… Turn your Twitter stream into a newspaper!http://paper.li/

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[email protected] / ryan.j.whiteside@gmail http://linkedin.com/kensickles

bstg / whitesiderj http://letstalkknowledge.com/

Thank you!!

http://www.slideshare.net/bstg

Top free social_tools_june2011v2

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