Top Five Tips - Leveraging Technology for Social Good, Vanguard Communications
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Transcript of Top Five Tips - Leveraging Technology for Social Good, Vanguard Communications
![Page 1: Top Five Tips - Leveraging Technology for Social Good, Vanguard Communications](https://reader038.fdocuments.in/reader038/viewer/2022100605/559c353a1a28ab551a8b45fd/html5/thumbnails/1.jpg)
Welcome NET2DC
February 18, 2014
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5 Common Tech Tips
That Are Really Wake-up Calls
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#1: KNOW YOUR AUDIENCE
Before you develop
your online marketing
campaign, be sure your
audience and your goal
are top of mind.
• Do you even remember
what your programmatic /
communications goals are?
• How will you get in touch
with this tremendous online
audience that’s out there
waiting for you?
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#2: FOCUS ON ENGAGEMENT
Don’t just track likes
and friends; focus on
engagement to make
sure you are on the
right track.
• One person’s engagement
is another person’s inaction.
• Retweeting your funny
tweet is great engagement
– but did the tweeter go or
get anyone else to go to
your website?
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#3: HIRE “DIGITAL PEOPLE”
Recruit someone other
than an intern to handle
your online brand.
• No one owns the Internet.
• Don’t let tech experience
overshadow content
expertise.
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#4: TELL YOUR STORY
Use storytelling to show
your personality and
highlight your brand
online.
• Do you have a story?
• Do you have the correct
technology to share it?
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#5: SIGN UP FOR HOOTSUITE
A social management
platform will coordinate
all your online activity.
• Do you have the budget for
someone to manage the
management?
• Do you know what you are
measuring?