Top Digital Marketing Books and Authors
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Martin Terbrack | Digital Competencies | Digital Marketing Books and Authors Contact Info: Marty Terbrack, c: 248.227.9914, e: [email protected] 1 Updated: Feburary 2017 Books and Authors This is a list of my collection of digital transformation, marketing (print, eBook and audio) book library and favorite authors Introduction / Asset Purpose As the Lead Entrepreneur, CEO, Founder & Senior Digital Marketing (Strategy, Experience, Technology & Analytics) Consultant at Digital Marketing, Inc. a boutique digital marketing consultancy headquartered in Southeast Michigan, I am on a continuous learning quest to stay abreast of the ever-changing digital marketing landscape. Over my 20+ career, my clients and connections have benefited insights from the world’s top digital minds in: marketing, business, academia, technology, data science and marketing analytics to continually optimize customer experiences, with their most valuable audiences in the moments that matter most and become more effective than their competitors in yielding value from their marketing investments This document was created to support your learning quest enable and introduce to top digital thought leaders. For additional insights, additional assets are accessible from my Slideshare and LinkedIn accounts. I’d appreciate additional resource recommendations and wish you outrageous success Marty Terbrack p: 248.227.9914 | e: [email protected] Categories of Study Digital Business Strategies, Models, Platforms and Tactics, Changing Digital Landscape, Digital Strategies, Economics, Brain Science, Human Communication, Decision Making, Story Telling, Brand Marketing, Digital Marketing, Usability, User Experience Design, Lean UX, Mobile User Experience, Mobile Interaction Design, Graphic Design, Visual Storytelling, Interface Design, Ad Serving Technology, Affiliate Marketing, E-Business & Ecommerce Management, Link Building, Content Marketing, Mobile Marketing, Adaptive Marketing Experiences and Personalization,Search Marketing, Paid Search Marketing, Pay-Per-Click Advertising, Search Engine Optimization, Direct Mail, Web Analytics, Marketing Analytics, Data Science, Data Analysis, Statistical Analysis, Data Mining, Predictive Analytics, Predictive, Business Intelligence, Cognitive Computing, Artificial Intelligence, Optimization & Testing, Project Management, IT Management, Cloud Computing, Software Development Life Cycle (SDLC), Management & Leadership, Six Sigma & Quality Management, Entrepreneurship & Venture Deals Favorite Authors Choudary Sangeet, Oliver Gassman, David Rogers, Marshall W. Van Alstyne, Seth Godin, Oliver Blanchard, Mark Penn, Charlene Li, Josh Bernoff, Avinash Kaushik Adam Greco, Shane Atchison, Gregory Cristal, Eric T. Peterson, Jason Burby, Evgenii Prusskov, Ira Kaufman, Frank Fiore, Shawn Collins, Dave Chaffey, Paul Ferris, David Reibsten, John Quelch, Chris Horton, Jeffrey Rohrs, Eric Ward, Garrett French, Rachel Pasqua, Noah Elkin, Cameron Banga, Josh Weinhold, Steve Krug, Lee Odden, Wayne Winston, Jakob Nielsen, Stephen Few, Kara Pernice, Erik Qualman, Eric Siegel, Bob Gilbreath, Holger Rathgeber and Stephen Covey
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Transcript of Top Digital Marketing Books and Authors
Martin Terbrack | Digital Competencies | Digital Marketing Books and Authors Contact Info: Marty Terbrack, c: 248.227.9914, e: [email protected]
1 Updated: Feburary 2017
Books and Authors This is a list of my collection of digital transformation, marketing (print, eBook and audio) book library and favorite authors
Introduction / Asset Purpose
As the Lead Entrepreneur, CEO, Founder & Senior Digital Marketing (Strategy, Experience, Technology & Analytics) Consultant at Digital Marketing, Inc. a boutique digital marketing consultancy headquartered in Southeast Michigan, I am on a continuous learning quest to stay abreast of the ever-changing digital marketing landscape.
Over my 20+ career, my clients and connections have benefited insights from the world’s top digital minds in: marketing, business, academia, technology, data science and marketing analytics to continually optimize customer experiences, with their most valuable audiences in the moments that matter most and become more effective than their competitors in yielding value from their marketing investments
This document was created to support your learning quest enable and introduce to top digital thought leaders. For additional insights, additional assets are accessible from my Slideshare and LinkedIn accounts.
I’d appreciate additional resource recommendations and wish you outrageous success
Marty Terbrack
p: 248.227.9914 | e: [email protected]
Categories of Study
Digital Business Strategies, Models, Platforms and Tactics, Changing Digital Landscape, Digital Strategies, Economics, Brain Science, Human Communication, Decision Making, Story Telling, Brand Marketing, Digital Marketing, Usability, User Experience Design, Lean UX, Mobile User Experience, Mobile Interaction Design, Graphic Design, Visual Storytelling, Interface Design, Ad Serving Technology, Affiliate Marketing, E-Business & Ecommerce Management, Link Building, Content Marketing, Mobile Marketing, Adaptive Marketing Experiences and Personalization,Search Marketing, Paid Search Marketing, Pay-Per-Click Advertising, Search Engine Optimization, Direct Mail, Web Analytics, Marketing Analytics, Data Science, Data Analysis, Statistical Analysis, Data Mining, Predictive Analytics, Predictive, Business Intelligence, Cognitive Computing, Artificial Intelligence, Optimization & Testing, Project Management, IT Management, Cloud Computing, Software Development Life Cycle (SDLC), Management & Leadership, Six Sigma & Quality Management, Entrepreneurship & Venture Deals
Favorite Authors
Choudary Sangeet, Oliver Gassman, David Rogers, Marshall W. Van Alstyne, Seth Godin, Oliver Blanchard, Mark Penn, Charlene Li, Josh Bernoff, Avinash Kaushik Adam Greco, Shane Atchison, Gregory Cristal, Eric T. Peterson, Jason Burby, Evgenii Prusskov, Ira Kaufman, Frank Fiore, Shawn Collins, Dave Chaffey, Paul Ferris, David Reibsten, John Quelch, Chris Horton, Jeffrey Rohrs, Eric
Ward, Garrett French, Rachel Pasqua, Noah Elkin, Cameron Banga, Josh Weinhold, Steve Krug, Lee Odden, Wayne Winston, Jakob Nielsen, Stephen Few, Kara Pernice, Erik Qualman, Eric Siegel, Bob Gilbreath, Holger Rathgeber and Stephen Covey
Martin Terbrack | Digital Competencies | Digital Marketing Books and Authors Contact Info: Marty Terbrack, c: 248.227.9914, e: [email protected]
2 Updated: Feburary 2017
CONTENTS
1 DIGITAL TRANSFORMATION, STRATEGIES, MODELS AND PLATFORMS ............................................. 3
2 ADAPTIVE MARKETING, AD-SERVING, DIGITAL EXPERIENCE OPTIMIZATION AND PERSONALIZATION ......................................................................................................................................................... 4
3 MARKETING, STORY TELLING, BRIAN SCIENCE, PSYCHOLOGY ............................................................... 5
4 PUBLIC SPEAKING, PRESENTATION DESIGN, TRAINING COURSE DESIGN .......................................... 6
5 BRAND MARKETING, DIGITAL LANDSCAPE, SOCIAL MARKETING AND PUBLIC RELATIONS ....... 7
6 STORYTELLING & CONTENT MARKETING ...................................................................................................... 8
7 MOBILE MARKETING & MOBILE INTERACTION DESIGN ........................................................................... 9
8 SOCIAL MEDIA MARKETING .............................................................................................................................. 10
9 USABILITY, USER EXPERIENCE DESIGN, GRAPHIC DESIGN .................................................................... 11
10 WEB ANALYTICS, MARKETING ANALYTICS & INSIGHTS, TAG MANAGEMENT SYSTEMS, DATA SCIENCE, DATA MINING & MODELING, DATA MANAGEMENT PLATFORMS, DATA ANALYSIS, STATISTICS, DATA VISUALIZATIONS, BUSINESS INTELLIGENCE (BI), PREDICTIVE ANALYTICS, COGNITIVE COMPUTING AND ARTIFICIAL INTELLIGENCE, DIGITAL USER EXPERIENCE TESTING & OPTIMIZATION ............................................................................................................................................................... 12
11 DISPLAY ADVERTISING, PAID SEARCH MARKETING, SEARCH ENGINE OPTIMIZATION, LINK BUILDING, DIRECT MAIL AND AFFILIATE MARKETING ................................................................................... 16
12 E BUSINESS AND ECOMMERCE MANAGEMENT ........................................................................................ 17
13 IT, PROJECT & PORTFOLIO MANAGEMENT, SOFTWARE DEVELOPMENT LIFE CYCLE (SDLC) AND AGILE ........................................................................................................................................................................ 17
14 BUSINESS MANAGEMENT, LEADERSHIP & INNOVATION .................................................................... 18
15 LEAN, SIX SIGMA & QUALITY MANAGEMENT PRINCIPLES .................................................................. 19
16 ENTREPRENEURSHIP & VENTURE CAPITAL ............................................................................................ 19
Martin Terbrack | Digital Competencies | Digital Marketing Books and Authors Contact Info: Marty Terbrack, c: 248.227.9914, e: [email protected]
3 Updated: Feburary 2017
1 DIGITAL TRANSFORMATION, STRATEGIES, MODELS AND PLATFORMS
1. The Business Model Navigator, 55 Models That Will Revolutionize Your Business, by Oliver Gassman
2. The Digital Transformation Playbook, Rethink Your Business for the Digital Age, by David L Rogers
3. Platform Revolution, How Networked Markets Are Transforming the Economy--And How to Make Them Work for You,
by Sangeet Paul Choudary and Marshall W. Van Alstyne
Martin Terbrack | Digital Competencies | Digital Marketing Books and Authors Contact Info: Marty Terbrack, c: 248.227.9914, e: [email protected]
4 Updated: Feburary 2017
4. Platform Scale, How an emerging business model helps startups build large empires with minimum investment,
by Choudary Sangeet
5. Internet Business Models and Strategies, by Allan Afuah
6. Digital Marketing Integrating Strategy and Tactics with Values, by Ira Kaufman and Chris Horton
2 ADAPTIVE MARKETING, AD-SERVING, DIGITAL EXPERIENCE OPTIMIZATION AND PERSONALIZATION
7. Adaptive Marketing, Leveraging Real Time Data to Become a More Competitive and Successful Company, by Norm Johnston
Martin Terbrack | Digital Competencies | Digital Marketing Books and Authors Contact Info: Marty Terbrack, c: 248.227.9914, e: [email protected]
5 Updated: Feburary 2017
8. Ad Serving Technology, by Gregory Cristal
3 MARKETING, STORY TELLING, BRIAN SCIENCE, PSYCHOLOGY
9. Marketing 3.0, From Products to Customers to the Human Spirit by Philip Kotler
10. Made to Stick, by Chip Heath & Dan Heath
Martin Terbrack | Digital Competencies | Digital Marketing Books and Authors Contact Info: Marty Terbrack, c: 248.227.9914, e: [email protected]
6 Updated: Feburary 2017
11. Drive, by Daniel Pink
12. Your Brain at Work, by David Rock
4 PUBLIC SPEAKING, PRESENTATION DESIGN, TRAINING COURSE DESIGN
13. TED Talks, The Official TED Guide to Public Speaking, by Chris Anderson
14. Presentation Thinking & Design, by Ed Gruwez
Martin Terbrack | Digital Competencies | Digital Marketing Books and Authors Contact Info: Marty Terbrack, c: 248.227.9914, e: [email protected]
7 Updated: Feburary 2017
5 BRAND MARKETING, DIGITAL LANDSCAPE, SOCIAL MARKETING AND PUBLIC RELATIONS
15. Marketing 3.0, by Philip Kotler 16. New Rules of marketing & PR, by David Meerman 17. Content Rules, by Ann Handley & C.C. Chapman 18. The New Influencers, by Paul Gillin 19. The Next Evolution of Marketing, by Bob Gilbreath
20. Tribes, by Seth Godin 21. Purple Cow, by Seth Godin 22. Meatball Sundae, by Seth Godin
23. Permission Marketing, by Seth Godin
Martin Terbrack | Digital Competencies | Digital Marketing Books and Authors Contact Info: Marty Terbrack, c: 248.227.9914, e: [email protected]
8 Updated: Feburary 2017
24. Microtrends, by Mark Penn
25. Groundswell, by Charlene Li & Josh Bernoff 26. Does It Work? 10 Principles for Delivering True Business Value in Digital Marketing, by Atchison Shane
27. Audience Marketing in the Age of Subscribers Fans and Followers, by Jeffrey Rohrs 28. Customers are People, by John McKean
6 STORYTELLING & CONTENT MARKETING
Martin Terbrack | Digital Competencies | Digital Marketing Books and Authors Contact Info: Marty Terbrack, c: 248.227.9914, e: [email protected]
9 Updated: Feburary 2017
29. The Power of Visual Storytelling, by Ekaterina Walter & Jessica Gioglio
30. Global Content Marketing, by Pam Didner 31. Optimize, by Lee Odden
7 MOBILE MARKETING & MOBILE INTERACTION DESIGN
32. Mobile User Experience: Patterns to Make Sense of it All, by Morgan Kaufmann
33. Mobile Marketing, An Hour a Day, by Rachel Pasqua & Noah Elkin
34. Mobilize, by Rana Sobhany
Martin Terbrack | Digital Competencies | Digital Marketing Books and Authors Contact Info: Marty Terbrack, c: 248.227.9914, e: [email protected]
10 Updated: Feburary 2017
8 SOCIAL MEDIA MARKETING
36. 500 Social Media Marketing Tips, by Andrew Macarthy
37. Socialnomics, by Erik Qualman
38. Social Media ROI, by Oliver Blanchard 39. Social Media Metrics, by Jim Sterne 40. Social Media Marketing Book, by Dan Zarrella
41. Social-Marketing-to-Business-Customers-by-Paul-Gillin-and-Eric-Schwartxma
Martin Terbrack | Digital Competencies | Digital Marketing Books and Authors Contact Info: Marty Terbrack, c: 248.227.9914, e: [email protected]
11 Updated: Feburary 2017
9 USABILITY, USER EXPERIENCE DESIGN, GRAPHIC DESIGN
42. Essential Mobile Interaction Design, by Cameron Banga & Josh Weinhold
43. Don’t Make Me Think, A Common Sense Approach to Web Usability, by Steven Krug
44. Eye Tracking Web Usability, by Jakob Nielsen & Kara Pernice
45. Designing Interfaces, Principles and Patterns for Rich Interactions, by Jenifer Tidwell
Martin Terbrack | Digital Competencies | Digital Marketing Books and Authors Contact Info: Marty Terbrack, c: 248.227.9914, e: [email protected]
12 Updated: Feburary 2017
46. Information Architecture, by Pete Morville
47. LeanUX, Applying Lean Principles to Improve User Experience, by Jeff Gothelf and Josh Seiden
48. Responsive Web Design, by Ben Frain 49. Adobe Photoshop Classroom in a Book 50. Adobe Illustrator Classroom in a Book 51. Adobe InDesign One on One 52. HTML5, CSS3 and Javascript by Andy Harris
10 WEB ANALYTICS, MARKETING ANALYTICS & INSIGHTS, TAG MANAGEMENT SYSTEMS, DATA SCIENCE, DATA MINING & MODELING, DATA MANAGEMENT PLATFORMS, DATA ANALYSIS, STATISTICS, DATA VISUALIZATIONS, BUSINESS INTELLIGENCE (BI), PREDICTIVE ANALYTICS, COGNITIVE COMPUTING AND ARTIFICIAL INTELLIGENCE, DIGITAL USER EXPERIENCE TESTING & OPTIMIZATION
Martin Terbrack | Digital Competencies | Digital Marketing Books and Authors Contact Info: Marty Terbrack, c: 248.227.9914, e: [email protected]
13 Updated: Feburary 2017
53. The Adobe SiteCatalyst Handbook, by Adam Greco
54. Adobe Analytics, Marketing Analytics and Reports, by Shane Closer
55. Adobe Analytics Classroom in a Book for SiteCatalyst, by Vidya Subramanian 56. Does It Work, by Jason Burby & Shane Atchison 57. Actionable Web Analytics, by Jason Burby & Shane Atchison 58. Cult of Analytics, by Steve Jackson
59. Web Analytics 2.0, by Avinash Kaushik 60. Web Site Measurement Hacks, by Eric T. Peterson 61. The Big Book on KPI’s, by Eric T. Peterson 62. Statistical Analysis, by Conrad Carlberg
Martin Terbrack | Digital Competencies | Digital Marketing Books and Authors Contact Info: Marty Terbrack, c: 248.227.9914, e: [email protected]
14 Updated: Feburary 2017
63. Data Mining Techniques for Sales Marketing & CRM, by Gordon Linoff & Micheal J. A. Berry
64. Data Analysis Using SQL and Excel, by Gordon Linoff
65. Data Preparation for Mining, by Dorian Pyle 66. Marketing Analytics, Data Driven Techniques with Excel, by Wayne Winston 67. Marketing Metrics, by Paul Farris Neil Bendle Phillip Pfeifer & David Reibstein
68. Data Science for Business, by Foster Provost and Tom Fawcett
Martin Terbrack | Digital Competencies | Digital Marketing Books and Authors Contact Info: Marty Terbrack, c: 248.227.9914, e: [email protected]
15 Updated: Feburary 2017
69. Predictive Analytics, by Eric Siegel
70. Visualize This, by Yau Nathan
71. Now you See It, Simple Visualization Techniques for Quantitative Analysis, by Stephen Few 72. Show Me the Numbers, Designing Tables and Graphs to Enlighten, by Stephen Few
73. Always be Testing, by Bryan Eisenberg & John Quarto
Martin Terbrack | Digital Competencies | Digital Marketing Books and Authors Contact Info: Marty Terbrack, c: 248.227.9914, e: [email protected]
16 Updated: Feburary 2017
74. Landing Page Optimization, by Rich Page & Maura Ginty
75. You Should Test That Conversion Optimization, by Chris Goward
76. Adobe Target
11 DISPLAY ADVERTISING, PAID SEARCH MARKETING, SEARCH ENGINE OPTIMIZATION, LINK BUILDING, DIRECT MAIL AND AFFILIATE MARKETING
77. Ultimate Guide to Pay Per Click Advertising, by Richard Stokes 78. Advanced Google AdWords, by Brad Geddes 79. Search Engine Optimization, by Jennifer Grappone & Gradiva Couzin
Martin Terbrack | Digital Competencies | Digital Marketing Books and Authors Contact Info: Marty Terbrack, c: 248.227.9914, e: [email protected]
17 Updated: Feburary 2017
80. Ultimate Guide to Link Building, by Eric Ward & Garrett French 81. Google Advertising Advanced Search Exam Prep Guide, by Keith Penn
82. Affiliate Marketing Program Management, by Evgenii Prusskov
83. Successful Affiliate Marketing for Merchants, by Frank Fiore & Shawn Collins
12 E BUSINESS AND ECOMMERCE MANAGEMENT
84. E Business & E Commerce Management, by Dave Chaffey
13 IT, PROJECT & PORTFOLIO MANAGEMENT, SOFTWARE DEVELOPMENT LIFE CYCLE (SDLC) AND AGILE
Martin Terbrack | Digital Competencies | Digital Marketing Books and Authors Contact Info: Marty Terbrack, c: 248.227.9914, e: [email protected]
18 Updated: Feburary 2017
85. A Guide to the Project Management Body of Knowledge (PMBOK) 86. Portfolio Management, by Bryan Maizlish & Robert Handler 87. Web Project Management, by Ashley Friedlein 88. Software Project Survival Guide, by Steve McConnell 89. Project Planning, Scheduling and Control, by James Lewis
90. Scrum A Breaktakingly Brief and AGILE Introduction, by Chris Sims & Hillary Louise Johnson 91. Marketing Plans by Malcom McDonald
14 BUSINESS MANAGEMENT, LEADERSHIP & INNOVATION
92. 7 Habits of Effective People, Stephen Covey 93. Managing Customers through Economic Cycles, by John McKean 94. Influencer, The Power to Change Anything, by Kerry Patterson, & Joseph Grenny 95. Top grading, by Bradford Smart 96. The Second Curve, managing the Velocity of Change, by Ian Morrison
Martin Terbrack | Digital Competencies | Digital Marketing Books and Authors Contact Info: Marty Terbrack, c: 248.227.9914, e: [email protected]
19 Updated: Feburary 2017
97. Fit in Stand Out, by Blythe McGarvie 98. Our Iceberg is Melting, by Holger Rathgeber
15 LEAN, SIX SIGMA & QUALITY MANAGEMENT PRINCIPLES
99. Statistical Analysis, by Conrad Carlberg 100. Winning the War on Waste by William Conway 101. The Quality Secret by William Conway
16 ENTREPRENEURSHIP & VENTURE CAPITAL
102. Venture Deals, be smarter than your lawyer and venture capitalist by Brad Field and Jason Mendelson
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