Top 7 Digital Marketing Trends To

Dominate In 2016Digital marketing in 2016 will be all about delivering on cross-channel,

cross- devices and mapping different touch points of the complex

customer journey.

LOCAL MARKETING

Mobile computing capture 50% of the total space.

This rise has led to new opportunities in location marketing.

According to research, 20 percent improvement in accuracy and reach of

location resulted in traffic to increase up to 450 percent.

Conversion rates increase by 216 percent for enterprises.

Location data can be amplified across the digital world with data aggregators

such as Localeze and publishers such as Apple and Foursquare

INCREASE CPC FOR MOBILE ADVERTISING

Mobile SERP results are more space-constricted.

The rise of targeted, localized, the high-value search will result in increased

CPCs.

Local businesses will need to fight, scrape and “invest” in making sure their

results are appearing early in the scroll in a mobile experience.

This will, of course, mean CPCs for mobile should rise in 2016.

SOCIAL NETWORKS ARE NEW SEARCH

ENGINES

Search is moving beyond Google, Bing and Yahoo and onto social networks

where search capabilities are expanding.

Pinterest has already expanded its search algorithm and incorporated “guided

searches.”

Facebook is already working on tests for its own search engine.

Twitter is, once again, being indexed by Google

businesses needs to invest in expanding their listings and start monitoring

social more closely

VIDEO’S ARE HOT FAVOURITE TREND

Video streaming can build customer connection in a really fun, engaging way.

Live video streaming apps like Periscope and Meerkat will continue to gain

popularity.

Apps such as Periscope and Snapchat can support advertising and direct

response at a national level

Dunkin’ Donuts recently included Snapchat as part of a promotion to

celebrate National Coffee Day.

MOBILE PAYMENT IS IN

In 2015 nearly 60% of consumers use their smartphone to pay, so that they

receive some sort of reward or benefit from the business.

Mobile wallet offers are already being created to increase foot traffic and

sales.

As mobile technology becomes more affordable, mobile payments will

continue to penetrate the market.

WEARABLE DEVICES

2015 saw the unveiling of the Apple Watch, a first-generation smart watch.

Wearable “smart” devices should start gaining more traction into 2016.

Such devices will change the landscape of local marketing.

Physical and emotional signals collected through these devices, is just starting

to be used for brand messaging and targeting.

BEACON FEVER

Business Insider predicted that beacons would directly influence $4 billion in

in-store sales in the United States in 2015.

A figure that would increase by tenfold in 2016.

In 2016, brands will take a more measured approach toward beacon adoption

as they weigh other options to generate in-store traffic and sales.

Including GPS and emerging technologies such as the IndoorAtlas indoor

positioning system (IPS).

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