Top 6 SEO tools each business

person must know of

Use Google Keyword Planner to determine search volumes for the keywords you have shortlisted to get an idea of their frequency of use and ranking. From there, keywords and phrases that have the highest

search rankings should be your focus.

1. Google Keyword Planner

Google Trends helps determine historic data and search histories for your chosen keywords. The data regarding usage of your keyword is depicted in an

interesting graphical format. This will help you map this information geographically and suggest other

relevant keywords.

2. Google Trends

MozBar is your best tool at getting instant information from any website you are visiting. SEO has a lot to do with

knowing what works, and MozBar helps you do exactly that in one glance. MozBar is inbuilt into your header. As

you click on it, it helps you generate instant reports of the website you are on. The toolbar has three major activity highlight: Page Elements, Page Attributes and Link Data.

3. MozBar

Google Search Console helps you monitor and maintain your site’s presence on Google Search. By using the Search

Traffic tab and the Search Analytics tab, the tool brings up a list of keywords you’re currently ranking for. Following this, sort your keywords by ranking position and target the ones that are on the second page of the search results. With a bit of a SEO magic, you should see them creep up onto Page 1!

4. Google Search Console

Being able to dig around on the backend of your site, getting to know how it functions and identifying any

issues, if any, is a crucial step in reaching optimisation ‘nirvana’. WooRank Plugin scrapes your site and informs

you of any inefficiency. It is a great tool to get an overview of yours and your competitors’ website.

5.

All SEO Ranking signals revolve around content of some kind and highlight the impact good content has on your site. If you are struggling to find good content to talk about, this is for you. Simply feed in the term

you wish to be ranked for and Outdated Content Finder will suggest relevant and similar topics you can

talk about.

6. Outdated Content Finder