Top 5 Ways To Increase API Adoption
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6!5!OR
Adam DuVander
API adoption strategies
@adamd
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Your Typical Developer
junior
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Chris Jason, ESPN
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ESPN SportsZone Launched April 1, 1995
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SO… YOU HAVE
AN API
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NOW YOU:
Hackathon!
Hacker News!
AdWords?
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ArmchairBuilder.com
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Why do you need developers?
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Sales
Business Development
Marketing
THEY MIGHT KNOW
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Community
Open Source
THEY NEED CHAMPIONS
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Sales Business Development
Marketing
THE SIX
Community Open Source
Jens Tärning, Mister Pixel, Aziz, Wilson Joseph and Björn Andersson
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THE SIXTH
100%*
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CREATE A SERVICE
THAT IS
POPULAR
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Flickr user skipjack2000
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THE FIRST
BIZ DEV
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Jens Tärning
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“PARTNER FIRST
not ecosystem first”
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Customers in common
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“We find that if our customers use any single integration, they are three times as likely to convert to paid.”
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Scouting developers
Alessandro Suraci
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“If developers haven’t launched an app yet, the chance they’ll launch and move the needle for Retailigence is slim.”
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THE SECOND
SALES
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Pay as You Go Pay for what you use Grows as you grow Seems fair
Tiered Traditional SaaS model Predictable Allows volume discounts
Tiered with Trial Get started for free Upgrade when you grow Devs like freemium
Most!popular!!
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THE THIRD
MARKETING
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SumCo is proud to announce a major update to its Arithmetic API that allows divisors with values less than one… blah blah blah
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HOW TO Divide by Zero
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SHARE KNOWLEDGE not features
Lemon Liu
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Why We Open Sourced Our Documentation
How to Convince Your Company to Go with Golang
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Tutorials
Sample Apps
Client Libraries
ALSO “DOCUMENTATION”
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THE FOURTH
COMMUNITY
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Wilson Joseph and SimpleScott
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Y Hacker News
ONLINE
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OFFLINE
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THE FIFTH
OPEN SOURCE
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Contribute to what you use
“Library support is a weakness. I prefer to turn it into a strength by open sourcing libraries that we have to develop in Go.”
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Open Source Your Product
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Integrate Your Product With Open Source*
Plugins Add-ons
*FOR COMMUNITY GOOD
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Open Source All You Can
Libraries Documentation
Maybe Your Secret Sauce
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API