Top 5 SEO Tips Your Competitors Don't Want You To Know

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Top 5 SEO Tips Your Competitors Don’t Want You to Know @WebMarketing123 @TravisLowSEO Audio: 773-945-1011 Access code: 328-648-625 Enter PIN # on your screen #wm123

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Webmarketing Webinar: Top 5 SEO Tips Your Competitors Don't Want You To Know

Transcript of Top 5 SEO Tips Your Competitors Don't Want You To Know

Page 1: Top 5 SEO Tips Your Competitors Don't Want You To Know

Top 5 SEO Tips Your Competitors Don’t Want You to Know

@WebMarketing123 @TravisLowSEO

Audio: 773-945-1011Access code: 328-648-625Enter PIN # on your screen

#wm123

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Search Engine Marketing – A Perspective

Different Tactics in SEO

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Tip #1

On-page content optimization can be a useful tactic, but only when used strategically.

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Tip #2

Sites must not only link to you but also use your keyword phrase in their anchor text in order to bump you up on search engine results.

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Also, be sure to use variations of your keywords

…search engines like that

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Tip #3

Keyword flooding doesn’t place you higher on web searches.

#wm123* RankedHard.com

Build strong

surrounding content

throughout the site

and the search

engines will

recognize,

understand, and

ultimately rank your

site

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Tip #4

Flash and frames *can* make your site successful, as long as you offer an alternate format for people who don’t have Flash installed.

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Tip #5

Google Adwords Keyword Tool (free) is useful for Google advertisers’ competition data and your own findings and also for differentiating commercial terms from non-commercial ones.

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Keep An Eye On Competitors’ SEO Tactics

- Identify the keyword target & find SEO data

- Google daily/monthly estimated search

- Overall number of results in Google (broad match)

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Keep An Eye On Competitors’ SEO Tactics

- Identify SEO competitors

- Who are the sites ranked #1 for each keyword?

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Keep An Eye On Competitors’ SEO Tactics

- Analyze competition. How?

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On-Site Competitive Intelligence

- Site URL structure

- Site development & coding structure

- Use of analytics

- Navigational system review

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Reverse-Engineer Your Competition

- Use Yahoo’s backlink command, or software such as SEO Elite to find every site that is linking to the top 3 sites in your chosen keyword in Google.

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Why re-invent the wheel?

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Reverse-Engineer Your Competition

- Analyze links from those sites that your competitors are getting links from and go after the sites that provide value.

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Reverse-Engineer Your Competition

- Use the same anchor text that is pointing to the competition’s sites for your own incoming links. Try to duplicate the percentage of different anchor text variations used.

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Reverse-Engineer Your Competition

- Look at the page titles of the top ranking sites and improve your page titles with best practices

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Questions?

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Contact Us for a detailed Custom Analysis of your website!

Please contact:

Mark Powers

(800) 619 [email protected]

Search Engine Marketing – A Perspective

Contact Information

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