Top 5 SEO Tips Your Competitors Don't Want You To Know
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Transcript of Top 5 SEO Tips Your Competitors Don't Want You To Know
Top 5 SEO Tips Your Competitors Don’t Want You to Know
@WebMarketing123 @TravisLowSEO
Audio: 773-945-1011Access code: 328-648-625Enter PIN # on your screen
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Search Engine Marketing – A Perspective
Different Tactics in SEO
Tip #1
On-page content optimization can be a useful tactic, but only when used strategically.
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Tip #2
Sites must not only link to you but also use your keyword phrase in their anchor text in order to bump you up on search engine results.
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Also, be sure to use variations of your keywords
…search engines like that
Tip #3
Keyword flooding doesn’t place you higher on web searches.
#wm123* RankedHard.com
Build strong
surrounding content
throughout the site
and the search
engines will
recognize,
understand, and
ultimately rank your
site
Tip #4
Flash and frames *can* make your site successful, as long as you offer an alternate format for people who don’t have Flash installed.
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Tip #5
Google Adwords Keyword Tool (free) is useful for Google advertisers’ competition data and your own findings and also for differentiating commercial terms from non-commercial ones.
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Keep An Eye On Competitors’ SEO Tactics
- Identify the keyword target & find SEO data
- Google daily/monthly estimated search
- Overall number of results in Google (broad match)
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Keep An Eye On Competitors’ SEO Tactics
- Identify SEO competitors
- Who are the sites ranked #1 for each keyword?
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Keep An Eye On Competitors’ SEO Tactics
- Analyze competition. How?
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On-Site Competitive Intelligence
- Site URL structure
- Site development & coding structure
- Use of analytics
- Navigational system review
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Reverse-Engineer Your Competition
- Use Yahoo’s backlink command, or software such as SEO Elite to find every site that is linking to the top 3 sites in your chosen keyword in Google.
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Why re-invent the wheel?
Reverse-Engineer Your Competition
- Analyze links from those sites that your competitors are getting links from and go after the sites that provide value.
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Reverse-Engineer Your Competition
- Use the same anchor text that is pointing to the competition’s sites for your own incoming links. Try to duplicate the percentage of different anchor text variations used.
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Reverse-Engineer Your Competition
- Look at the page titles of the top ranking sites and improve your page titles with best practices
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Questions?
Contact Us for a detailed Custom Analysis of your website!
Please contact:
Mark Powers
(800) 619 [email protected]
Search Engine Marketing – A Perspective
Contact Information
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