Top 5 "must change" to be OMNI-channel retailing
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Transcript of Top 5 "must change" to be OMNI-channel retailing
Top 5"must
change"to achieve OMNIchannel Retailing
Created by www.NewBlack.io
BUSINESS STRATEGY
IT LANDSCAPE
MEASUREMENT / KPI SUPPLY CHAIN
PROCESSES & STRUCTUREfrom Product Centric to Consumer Centric from Silos to Collaboration
from Inflexible to Agile
from Sales/Revenue to Consumer Experience from Passive Fulfillment to Dynamic Fulfillment
WHY: Today, consumer have nearlyinfinite access to information, reviews andproduct choices anytime they want. Clearlythe power has been shifted from brands to
consumer.
WHY: Consumers are no longer brandloyal, but they stay engaged with brands
that are able to provide unique experiencessuch as creativity, stimulation and
solutions.
WHY: Consumer journey is no longerlinear, they would like to stay connectwith the brands that able to fulfill their
freedom to shop whenever and wherever.
WHY: We’ve seen more and more touchpoints transpire over a short time and consumerexpects a seamless experience across all these touchpoints.
WHY: In this fast moving market,consumer expect instant & consistent
feedback from brands across alltouchpoints. Processes and structure are
simply facilitating the consumer journey.