Top 5 Brands Using Instagram Video - July 1st, 2013

10
The Top 5 Brands Using Instagram Video

description

Of the Interbrand 100 Companies using Instagram, these five have driven the most engagement with Instagram Videos.

Transcript of Top 5 Brands Using Instagram Video - July 1st, 2013

Page 1: Top 5 Brands Using Instagram Video - July 1st, 2013

The Top 5 Brands Using Instagram Video

Page 2: Top 5 Brands Using Instagram Video - July 1st, 2013

2 © 2013 Simply Measured, Inc

Top 5 Brands Using Instagram Video

Of the Interbrand 100 Companies using Instagram, these five have driven the most engagement with Instagram Videos.

Page 3: Top 5 Brands Using Instagram Video - July 1st, 2013

3 © 2013 Simply Measured, Inc

Less than two weeks since the release of Instagram Video, 16% of Interbrand 100 Companies have started using the feature.

The top 5 brands using videos, are averaging more than 3X the average engagement per video.

*Interbrand 100 Top Brand Stats June 20th –July 1st

Driving Instagram Video Engagement

Page 4: Top 5 Brands Using Instagram Video - July 1st, 2013

INSTAGRAM VIDEO: The Top 5 Brands By The Numbers

Page 5: Top 5 Brands Using Instagram Video - July 1st, 2013

5 © 2013 Simply Measured, Inc

No. 1: Nike

Audience: 1,719,790

Videos Posted: 2

Comments: 1,415

Likes: 117,835

Total Engagement: 119,250

AVG Engagement: 59,625

Page 6: Top 5 Brands Using Instagram Video - July 1st, 2013

6 © 2013 Simply Measured, Inc

No. 2: Starbucks

Audience: 1,331,328

Videos Posted: 1

Comments: 629

Likes: 52,823

Total Engagement: 53,452

AVG Engagement: 53,452

Page 7: Top 5 Brands Using Instagram Video - July 1st, 2013

7 © 2013 Simply Measured, Inc

No. 3: MTV

Audience: 1,351,512

Videos Posted: 2

Comments: 250

Likes: 26,500

Total Engagement: 29,750

AVG Engagement: 14,875

Page 8: Top 5 Brands Using Instagram Video - July 1st, 2013

8 © 2013 Simply Measured, Inc

No. 4: Disney

Audience: 93,924

Videos Posted: 3

Comments: 299

Likes: 21,064

Total Engagement: 21,363

AVG Engagement: 7,121

Page 9: Top 5 Brands Using Instagram Video - July 1st, 2013

9 © 2013 Simply Measured, Inc

No. 5: Burberry

Audience: 862,547

Videos Posted: 1

Comments: 165

Likes: 18,514

Total Engagement: 18,679

AVG Engagement: 18,679

Page 10: Top 5 Brands Using Instagram Video - July 1st, 2013

Thank You!For More Social Media Analysis,

follow @SimplyMeasured on Twitter