Top 3 SEO Strategies for 2013 Revealed
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Transcript of Top 3 SEO Strategies for 2013 Revealed
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Welcome to the Webinar
Top 3 SEO Strategiesfor 2013 - Revealed
Produced by The Small Business Expo
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Internet Marketing To Grow Your Business
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Your Presenters
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Agenda – SEO & Social Media
• Setting Goals for Your Online Marketing Campaign• Where Should I Start? SEO vs. Social vs. PPC• Google Penguin: New Standards in Linkbuilding• Tracking, Reporting, and Campaign Analysis• How To Prospect Over Social Media
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Agenda – Google AdWords & Q&A
• Introduction to Google AdWords• Optimizing AdWords for an Increasingly Mobile World• Conversion Optimization Tips for Your Website
Special Offer
Q&A Session
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Where do I start?Setting Goals•Sell 10 products each day•Build brand awareness•Collect 5 quality leads each
day•Engage existing users•Bring 40 unique visitors to
website each day
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Where do I start?Determining Strategies•What strategies will help
me meet my goals?•Where is my time and
money best spent?•SEO vs. Social Media vs.
Pay Per Click
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SEO vs. Social Media vs. Pay Per ClickPick your strategy based on your goals and industry:
SEO Social Media Pay Per Click
Long Term Strategy Brand Awareness Quick Results
Drive Traffic Customer Engagement Targeted Traffic
Free Natural Traffic Find New Fans Customized Message
Broad Global Reach Great For Visual Industries
Options for Branding
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What is Google Penguin?Major algorithm update from April 2012 that
cracked down on unnatural links.
Unnatural Links: Paid, spammy, or unrelated links leading to your website.
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New Rules in Linkbuilding
With Penguin, it’s important to vary your anchor text so that it appears
natural to Google.
How Links Work• HTML Code: <a
href=“http://www.yoursite.com”>Anchor Text</a>
• How It Looks: Anchor Text
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Linkbuilding in Action
Site: JoesSunglasses.com • Keyword: Gucci Sunglasses
Anchor Type Example Penguin
Exact Match Gucci Sunglasses No
Latent Semantic Indexing Gucci Shades Yes
Naked JoesSunglasses.com Yes
Junk Click Here Yes
Branded Joe’s Sunglasses Yes
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Tracking and AnalysisGoogle Analytics
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Tracking and AnalysisFacebook Insights
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Tracking and AnalysisThere are a number of great tools to use to track your results:•Google Analytics•Facebook Insights•Google AdWords•RankChecker•Webmaster Tools
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How to Track PerformanceIt is important to track results and keep records to compare by
day, month, quarter, and year to accurately gauge growth.
Marketing is about TESTINGHaving enough accurate data will help influence your decisions
and get the most out of your strategies.
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Data Analysis
Analytics will help to:• Identify trends•Confirm or disprove assumptions•Make changes to strategy based on data•Guide time and money effectively• Influence new ideas for future campaigns
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What can social media do for you?
Brand your business• Demonstrate credibility• Highlight services/offerings• Showcase customer service
Connect directly to decision makers
Collect email addresses
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Social Profiles You Must Have
Representing your business on social media isas important as having a website.
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Facebook & Twitter
• Reserve a custom URL like: www.facebook.com/AjaxUnion
• Set up a Facebook Ad Campaign at $5/day. Aim to pay under $1 per click.
• Design your Twitter profile background• Follow competitors’ followers
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LinkedIn & Google+
• Sign up for a premium account• Send an InMail• Add one app to your profile (e.g.,
Slideshare)
• Join (or start) a community• Identify top industry leaders on
Google+ and reach out
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What is Google AdWords?AdWords is Google’s online advertising program• Advertisers select keywords; ads appear
next to the search results on Google.com• Ads can also show on hundreds of
thousands of other websites• AdWords is a live auction for keywords
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Is AdWords appropriate for my small business?
Which keywords should I use?
How do I get my ad in the #1 position? How will I be
charged?
How do I write a great ad?
Where will my ads appear?
Common Questions for New Advertisers
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Where do my ads appear?
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Google’s Search Partners
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Google Display Network
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How does AdWords work?
Instant AuctionA live auction is run for every search
Ad Position = Quality x Your Bid
Quality Factors:Clickthrough rate, keyword relevance, ad
relevance and historical performance
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Web-based sales completed on phones will make up 5.2% of Internet buying this year and 9.5% by 2015.
-Emarketer Inc.
Target Mobile Devices Differently
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Take Advantage of Mobile Marketing
Google has released new “Enhanced Campaigns” that changes the way we target mobile devices.
• Bid Multiplier on keywords for mobile bidding• Choose to bid more or less on mobile devices
depending on success
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Take Advantage of Mobile Marketing
Google has released new “Enhanced Campaigns” that changes the way we target mobile devices.
• Create separate ads that target only mobile devices• Mobile users tend to use shorter, more general
keywords• Ad Text should be brief and to the point
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Take Advantage of Mobile Marketing
Google has released new “Enhanced Campaigns” that changes the way we target mobile devices.
• Take advantage of mobile tracking• Use Call extensions in ads for users to easily call• Google supplies dynamic phone numbers to
track which keywords led to each call, and total length of call
• Conversions can be setup for phone call goals
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• Make navigation simple and contact easy
• Use a strong call to action to guide the user in the right direction
• Show user that they can trust you and your advantages over competitors
Turning Visitors Into Conversions
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Clear Navigation• Think like the consumer• Links to all possible topics they could be looking for• Multiple sorting methods• E-commerce Sites tend to benefit from Vertical Sidebars while
Service Sites tend to benefit from Horizontal navigation• Send users to the most relevant page immediately• Links to Social Networking Sites
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Easy to Contact
• Email Signup Box on ALL Pages• Toll Free Number in Header• Live Chat• Contact form on as many pages as possible• Social Networking Links on ALL Pages• Strong Call To Action• Save 20% Today• Call for a Free Quote• Schedule an Appointment
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USP and Trust Points
• Show Customer Reviews and Testimonials• “Why Choose Us” Page• Money Back Guarantee• BBB Logo• 100% Customer Satisfaction Seal• Free Shipping• 30 Day Returns• McAfee Logo• Industry Seals and Badges
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SPECIAL BONUS!
Get 50% Off Our B2B Marketing Seminar at the New Yorker Hotel!
To save, use the code 50BIZ507 at: http://ajaxb2bmarketing.eventbrite.com
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ANOTHER SPECIAL BONUS!
BUSINESS OWNER NETWORKING EVENT
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Following This Webinar,Join us for a Deep Dive
• We come back for an SEO Strategy Workshop• You can ask more questions and get more details• We’ll use desktop sharing and HD webcams in GoToWebinar• You will learn how to make important SEO decisions like the
experts• 2013 is the year Google changed everything – don’t be caught
in the dark and let your website efforts suffer
Click the button on the left or go to http://ccall.co/ajax