Top 20 tips to attract more delegates to your events
-
Upload
steve-elliott -
Category
Business
-
view
763 -
download
0
description
Transcript of Top 20 tips to attract more delegates to your events
Five phase, 20 step model
Building the reputation of conferences and events to attract bigger audiences...
Steve Elliott,Blackberry Productions
Research Objectives Draft Test
Content Benefits Creativity Venue
Advertise Promote Premium Sell out
Plan Involve Rehearse Smile
Feedback Measure Celebrate Reputation
Five phase, 20 step model
Research
Understanding who and what else is competing for your audience
Objectives
Write down the core aims and purpose of your event
Draft a plan
Create an outline programme, start and finish times, breaks, lunch, key speakers, activities
Test
Take your draft plan for a test drive, invite your target groups to offer comments and improvements
Content
Your event is the container, the meaning is your core theme. Ensure all speakers are briefed and on message.
Benefits
Why you should buy a ticket – how much would you pay?What’s in it for me? Will it be worth my time and money?
Creativity
Understand that people learn in different ways – Engage the 5 senses
Location, flexibility, service, excellence;What does the venue say about your event?
Advertise
Go to market as early as possible; get the date in their diaries
Promote
Segment and target groups use both online and offline marketing
Premium
Offer a range of tickets options. In all walks of life people will want to pay more for added benefits; perceived or real!
Sell out
Being oversubscribed is easier to manage that chasing numbers
Plan
A detailed on-site schedule agreed with the venue, shared as widely as possible – no surprises.
Involve
Involve everyone in a detailed event briefing to remove any assumptions or misunderstandings
Rehearse
Don’t allow people to put their reputation at risk.
Smile
Completely free to use and with maximum impact. One of the most powerful tools in the success tookit
Feedback
Seek reactive and reflective feedback to help understand what and why.
Measure
How did we measure up against the objectives?
Establish a process for measuring success.
Celebrate
Acknowledge and Reward the team – create event ambassadors
Reputation
Publish the results and testimonials and build the reputation of the event.
Successful events that attract an audience, engage and interact with them and ultimately inspire them will be based on robust upfront research, detailed planning and excellent delivery to ensure that what we create not only meets but surpasses the expectations of our audience.
If you set out with your own number 1 objective of building the REPUTATION of the event and as the project develops your regularly ask yourself ‘ will this build the reputation of my event’ you are well on your way to ensuring that you attract more people to attend your events.
Summary: