Top 10 Social Media Mistakes and How to Avoid Them
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Transcript of Top 10 Social Media Mistakes and How to Avoid Them
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T: 07917 360222 www.frontofmindcoaching.co.uk
T: 07917 360222 www.frontofmindcoaching.co.uk
Top Ten Social Media Mistakes to Avoid
Greg CooperFront of Mind Coaching
B2B Marketing Coach, Social Media Trainer, LinkedIn Specialist
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T: 07917 360222 www.frontofmindcoaching.co.uk
Social Media Safety Announcement
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“Social media is like teen sex Everyone wants to do it. No one actually knows how. When finally done, there is surprise it’s not better.”
Avinash Kaushik
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Mistake #1
“It doesn’t apply to my business”
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T: 07917 360222 www.frontofmindcoaching.co.uk
T: 07917 360222 www.frontofmindcoaching.co.uk
“My customers are not social”
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Time spent on line by UK citizens (289 minutes per day) Source: McKinsey Report 2013
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UK Social Media Use• 57% of population use social media every day • In Europe UK is #2 on Facebook and Twitter• The average consumer consults 10.4 sources
when making a purchase decision• 60% of the B2B purchase journey is undertaken
without engaging a sales rep• 66% of B2B decision makers say they use
LinkedIn when identifying suppliers
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Your employees Your customers Your competitors
Who is on social media?
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Mistake #2
Jumping in without a plan
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Decide what you want to achieve• What are your business objectives for social media?• Who is your target audience?• What are their social media habits?• Which social media channels will you focus on?• Who will be overall responsible and who will contribute• What resources will be needed• How will integrate social media into the marketing plan?• How will you measure success?
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Mistake #3
Treating social media as just another sales channel
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Instead of:
• Broadcast• Broadcast• Broadcast
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• Listen
• Engage
• Invite
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Basic principles
• Find your audience• Develop and deliver relevant content• Get to know your audience• Add value to the relationship• Invite participation
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Mistake #4
Putting the wrong person in charge
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Being under 25 is not a social media qualification
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Mistake #5
Focusing on quantity not quality
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It’s about engagement and conversion
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But you do need a critical mass
Building critical mass (Select slide show before clicking on link)
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Mistake #6
Having unrealistic expectations
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Social media is just part of the marketing blend
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Overnight success is the exception
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Mistake #7
Trying to do too much ………….or not enough
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Is this your social media experience?
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Or this?
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Better to focus on fewer platforms and get more engagement
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Mistake #8
Ignoring negative feedback
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http://youtu.be/5YGc4zOqozo
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Turning the negative into positive
• Monitor the business’s online reputation• Anticipate negative comments and plan
possible responses• Find ways to make it a positive
experience for the customer
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Mistake #9
Not bothering to measure your efforts
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There are lots of free or low cost tools to manage and monitor social media
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If you don’t know what’s working how do you know what to do more of?
List of monitoring tools
Select slide show before clicking on link
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Mistake #10
Failing to engage staff and customers as social ambassadors
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It’s a connected world
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Employee and customer networks an untapped opportunity?
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Telegraph.co.uk
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Case Study LinksJamie Oliver food foundationMaersk LineHewlett Packard
Select slide show before clicking on links
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• Social media is no longer in its infancy • Focus now on measuring and finding what works and doing more of that• Social media is a very important part of the
overall marketing blend• We need to engage employees and customers• Be part of the conversation• We are all learning
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Bath dates for diary
LinkedIn Master Class November 27th
Social Media for Non-Marketers Jan 22nd
Select slide show before clicking on links
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Thank you
Greg Cooper07917 360222@gregcoopers@linkedincoachuk