Top 10 Reasons Your Search and Social Media Suck
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Transcript of Top 10 Reasons Your Search and Social Media Suck
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The Top 10 Reasons
Your Search &Social Media Suck
Jay BerkowitzTenGoldenRules.com
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► 2009 called they want their SEO strategy back ► You only tested 268 keywords ► I tried Facebook…► You use the 2 S’s
not the 3 E’s► No Cascading Content
Jay BerkowitzTenGoldenRules.com
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FOX Business TV
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Wall Street Journal
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U San Fran Internet Masters Certificate
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‘2009 called they want their SEO strategies back’
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The
of SEO
‘
s
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Objective = Page
Dominance
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= Architecture
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= Back Links
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= Content
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Architecture: clean design, meta tags, site map
Back Links: Other sites link TO your website
Content: keyword research , 250 -1000 words
. Theof
SEO
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The
and
of SEO
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= Great Content
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• Write remarkable content
• Create linkable tools and features
• No farming
= Great Content
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Panda!
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Quality Raters Guidelines
http://www.barcelona-webdesign.com/download/GOOGLE_quality-rater-guidelines.pdf
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Quality Raters Guidelines•Quality ratings by humans
•Trust with your credit card•Attractive, Appealing and usable
•Conversions, time on site, pages viewed
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Design Matters
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Page Speed
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Google Advice http://googlewebmastercentral.
blogspot.com/2011/05/more-guidance-on-building-high-
quality.html
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Panda!• Design and user experience
matter for SEO
• Obviously optimized copy is bad for SEO
• Page Speed counts
• Good visitors metrics are good for SEO
• Click through rates on organic listings matter
• Where your traffic comes from matters
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Social Signals (Authorship)
Google+“Authorship”
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Socially Enable Your Website
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Socially Enable Your Contente
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2. Your website is not ‘responsive ’
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43.6% access by mobile!
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41.1% iPhone!15.9% iPad
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Responsive Design
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Google Guidelines
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3. You only tested 268 keywords
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Landing Page Performance + 44%
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Case Study – New Website
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Conversion Testing
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The Winner! 15.29% Conversion Rate
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“You aren’t getting free traffic from
the #3 website in the world”
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http://www.youtube.com/watch?v=LDyvcM0gcVs
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Chris Pirillo www.LockerGnome.com
@LockerGnome
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5. I tried Facebook and it didn’t work…
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Sponsored Stories/Promoted Posts
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Sponsored Stories/Promoted Posts
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Sponsored Stories/Promoted Posts
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Same Landing Page For 2 Campaigns.
Google CPA $24.42Facebook CPA $6.02
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66,644 likes · 78,855 talking about this
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66,644 likes · 78,855 talking about this
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29,924 likes 6,674 shares
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• 69% of calls are either put on hold and the caller hangs up or caller is transferred to a voicemail and hangs up
before leaving a message
6. You aren’t tracking the right things
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• Wednesday is the worst day for missed calls• 1pm to 2pm is the worst hour for missed calls
Call tracking
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7. You aren’t following the 3 E’s …
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The Three E’s of Social Media – Educate
‘How to get traffic to old blog posts…’
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The Three E’s - Entertain
4.3 million #7 celebrity
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The Three E’s - Engage
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Infographic www.tengoldenrules.com/3-Es-
Infograph.jpg
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8. You aren’t using competitive intelligence…
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9. you aren’t doing all 5 kinds of remarketing
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Retargeting Campaigns
• 118 Conversions• 32.42% Conversion Rate• $2.07 Cost Per Conversion
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Facebook Retargeting
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Email Retargeting
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YouTube Retargeting
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YouTube TrueView Video AdsYou pay only when viewers
watch your ad
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‘Drip’ ReMarketing
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10. you don’t have a content calendar
and a cascading content strategy’
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Cascade Content!
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1. 2009 called they want their SEO strategy back2. Your website isn’t responsive3. You only tested 268 keywords4. You aren’t getting free traffic
from the #3 website 5. Facebook doesn’t work6. You aren’t using advanced conversion tracking7. You use the 2 S’ not the 3 E’s8. No competitive intelligence9. Not testing all 4 kinds of retargeting”10. No content calendar
or cascading content strategy
The Top 10 Reasons
Your Search & Social Media Suck
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► Top 10 List - Do 1 thing today!► Be my friend! Linked In, Facebook, Twitter► Speaking Opportunities► Consulting, Search, SEO, Social Media
The Top 10 Reasons
Your Search & Social Media Suck
Jay BerkowitzTenGoldenRules.com