Top 10 reasons to use color postcards
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Transcript of Top 10 reasons to use color postcards
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Top 10 Reasons to use color postcards
Reg Gupton, MBA, Creative Growth [email protected] http://www.growthseminars.com303.544.0340 office303.544.0358 fax
Harness the Power of Color Postcard Marketing
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© Creative Growth Seminars, [email protected], www.businesssuccessvideos.com
Beware of print sales people
• Do you spend hundreds or thousands on print ads?
• And not hear a sound?• They tell you, you must spend to
make• You are offered significant discounts.• You focus on the discount, not the
results.
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© Creative Growth Seminars, [email protected], www.businesssuccessvideos.com
A business truth
• Advertising does not equal marketing
• There are four ways to reach your target audience• Face to face• Phone• Direct mail• Email
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© Creative Growth Seminars, [email protected], www.businesssuccessvideos.com
A Marketing Truth
• Your marketing effort must be repeated
• To the same target audience• Hold your marketing accountable for
results
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© Creative Growth Seminars, [email protected], www.businesssuccessvideos.com
1. Even small businesses can use direct mail
• As small as 100 in your list• Easier if database is digital
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© Creative Growth Seminars, [email protected], www.businesssuccessvideos.com
2. You make a sneak attack
• They can see your newspaper/magazine ads
• Your competition won’t know if you use postcards
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© Creative Growth Seminars, [email protected], www.businesssuccessvideos.com
3. Easy to track results
• Use a special code• Ask for free report• Enter drawing• Come in with coupon
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© Creative Growth Seminars, [email protected], www.businesssuccessvideos.com
4. Postcards are versatile
• Seek business from new prospects• Solicit business from past customers
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© Creative Growth Seminars, [email protected], www.businesssuccessvideos.com
5. Postcards can support your brand
• Systematic postcards will build Top of Mind Awareness
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© Creative Growth Seminars, [email protected], www.businesssuccessvideos.com
6. Waste no more money
• Test with a small part of your list.• If it works, keep going• If it doesn’t, refine or stop
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© Creative Growth Seminars, [email protected], www.businesssuccessvideos.com
7. Postcards are quickly read
• You have 4-8 seconds with their brain
• That is enough with a postcard
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© Creative Growth Seminars, [email protected], www.businesssuccessvideos.com
8. Postcards take up little space
• Postcards can be carried around until time to redeem your offer
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© Creative Growth Seminars, [email protected], www.businesssuccessvideos.com
9. Postcards are fast and simple
• Create/use a template• Just change your messaging• Send• Repeat
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© Creative Growth Seminars, [email protected], www.businesssuccessvideos.com
10. Postcards are easy & inexpensive
• Invest between $.50 & $.60 for each card
• Simply order your cards here.
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Reg’s Business Success Videos
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