TOP 10New Year's Resolutions

FOR

Digital Marketers

2016lookslikeit'sgoin

gtobea

greatyearfordigital.

..

In2015,Googleannouncedthatmobileonlinetrafficreignedsupremeoverdesktoptraffic.Marketersshouldkeepinmindthatmostoftheir

marketingwillbeviewedonasmartphone.

Say Bye-Bye to Desktop Traffic

Yes,mostmarketersalreadyusevideotomarketbutexpecttoseemoretypesofvideoadsinunexpectedplaces.

Utilize Video Marketing

Puttingoutgreatcontentisn'tanewtrend,andisn'tgoinganywherein2016.High-qualitycontentbuildstrustwithyourcustomers&willboost

searchenginerankings.

Keep Creating High-Quality Content

DigitalAssistants,likeSiri&Cortana,aregoingtoleadhowpeoplesearchonline.Tokeepupwiththis,marketersneedtocreatecontentthat

isconversational,geographicallyrelevant&innovative(video/audio).

Create Content not only for SEO & PPC, but for Digital Assistants

Mobile-friendlywebsiteswillbegintobeathingofthepast&appswillreplacethem.Appscandoeverythingawebsitecan,butaremore

convenient&accessible.

Develop an App for Your Business

2billionconsumerswillownasmartphonein2016.Thisisanopportunityformarketerstocreateemotionalcustomerconnectionsinaneffortto

createbrandadvocates.

Digital Marketing,Meet Relationship Marketing

TheAppleWatchwasjustthebeginning.Theseproductswillchangemarketingasweknowitbyblurringthelinebetweendigital&

traditionalmarketing.

Be Prepared for WearableTechnology

Theyoungergenerationisobsessedwith'realtime'content(takeSnapchatforexample).Marketersmustcreatethistypeofcontentfor

theiraudience,sotheyfeelmoreconnected.

Create Content That Has anExpiration Date

Bereadybecausein2016,digitaladvertisingcompetition&costisgoingtoincrease.Alotofbusinessesaregoingtobeginadvertisingdigitally,

causinganincreaseinpriceofonlinespots.

Save Some Money for your DigitalAdvertising Budget

Usingamarketingautomationplatformmakesmanaging&sendingallyourcontentSOsimple;Itallowsmarketerstostayorganized&focused

withoutcompromisingcontentquality.

Utilize Your Marketing AutomationPlatform (or Invest in One)