Top 10 Mobile companies.docx

8/19/2019 Top 10 Mobile companies.docx

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Top 10 Mobile companies

Global mobile phone shipments reached a record of 441 million units up 2% during Q1 2015

compared to previous year but some markets such as China !ndia "#$ and urope slo&ed

do&n' (he list of top mobile phones brands is led by #amsung $pple &hereas the brands like)iaomi *( and +ua&ei continue to be strong' ,G and ,enovo continue to be in the middle

challenging the top positions'

#martphone shipments also touched record of -42 million units for the .rst /uarter of 2015

gro&ing 1%' #martphones no& represent % of all mobile phones shipped during this /uarter

3% in Q1 2014 as feature phone demand continued to shrink fast globally' Chinese

brands continue to rise on their smartphone designs &hich are getting thinner and metallic

narro&ing portfolios and multiple brands for multiple channels allo&ing them to penetrate

further in the market' (op smartphone brands captured almost t&othird of the global

smartphone market' (his ranking is based on (otal #hipments in Q1 2015 and Q4 2014 as &ell as

average global market share captured by the mobile brands during these t&o /uarters' (his list

also captures feature phone shipments &ith smartphone shipments'

10. Sony Mobile

#ony 6obile is 7ointly head/uartered in 8apan and #&eden'

!t &as founded in 2001' !t has 9:; facilities in (okyo Chennai ,und


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$ppleAs iBhone and then by GoogleAs $ndroid has aected #onyAs position in the market' !n

>ebruary 2012 #onny ac/uired ricssonAs stake in #ony ricsson and #ony ricsson became #ony

6obile Communications &holly o&ned subsidiary of #ony Corp' Dith ac/uiring stakes in

ricsson in 201- it has shifted its head/uarter totally to (okyo to integrate &ith its parent

company #ony Corporation' #ony 6obile decided to phase out all feature phones by #eptember

2012 and started focussing completely on smartphone segment only' (he .rst #onyonly mobile

&as the #ony )peria # along &ith #ony )peria " and #ony )peria B featured at 2012 Consumer

lectronics #ho&' #ony has recently closed its Blaystation 6obile due to its rocky history and

heavy losses in 6obile division' #ony =aio &ill enter in smartphone business soon'

Q4 2014 Shipments: 10.10 Million


Global Mobile Handsets Market Share in Q4 2014: 2.01


9. !"#

*( &as founded in 1E5 and *( mobile division &as founded in 1EE and based at #hanghai'

(his division is mainly dedicated to 6obile Communications products and includes products for

G#6 B+# DC;6$ and (;#C;6$ technologies' !n 200E *( became the third largest vendor of

G#6 telecom e/uipment in &orld' !n 2011 *( launched the .rst smartphone &ith dual


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GB#FG,H$## navigation' !n $ugust 2014 *( launched 56ode 4G ,( smartphone for China

6obile and it &as po&ered &ith 6arvell /uad core $96$;$' !n 6arch 2015 it becomes the .rst

smartphone company to oer ,eading ye=erify #olution through *( Grand #- smartphone

&hich gives innovative pass&ord free eIperience to its user' !t is a leader in technology

innovations business solutions to clients and delivering superior products' *( has operations in

over 10 countries' !t has 1 9:; centres across globe' *( is targeting $sia Baci.c region due to

the eIpected demand of 4G infrastructure' !ndustriesA .rst (;,( &as introduced by *( in

2012' >irst successful trial of 4G in #outh $sia &as carried out by *( &ith #rilankaAs 6obitel' *(

is partnering &ith H


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due to tough competition from 6eiJu +ua&ei and $pple' )iaomi has achieved 6illion sales

&ithin .ve months of launch in !ndia and it is no& selling its smartphones to more than

countries outside China' !n countries like !ndia and !ndonesia it has changed its distribution

strategy from nline only to +ybrid' !t &ill continue to invest in regional content platforms in

countries like !ndia and !ndonesia and at the same time eIpanding in ne& regions like ,atin

$merica' !ndia has become its biggest market outside China it &ill invest locally in terms of

developing locally relevant apps &ith 6i"i supporting siI !ndian languages' )iaomi has also

entered "nited #tates not &ith the mobile but its portal mi'com for related products due to high

entry barriers'


Q1 2015 Shipments: 15.'0 Million

Global Mobile Handsets Market Share in Q4 2014: '.4

Global Mobile Handsets Market Share in Q1 2015: '.47

7. "()* +l,atel

(C,$lcatel &as founded in 2004 and is head/uartered in +ong Kong'

!t is a subsidiary of (C, Communication (echnology +oldings ,td' !n +ong

Kong or mainland China (C, Communication is one of the fe& companies &ho licenses or o&ns

4G -G 2'5G 2'5G and 2G patented technologies' !ndependently it is also able to develop


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solutions and products for the ,( (;#C;6$ DC;6$ C;6$ ;G GB9# and G#6' ;ue to the

success of its broad range of &elldesigned accessiblypriced and easytouse mobile and

internet products &hich are available in over 100 countries &orld&ide (C, is among the top 10

mobile companies' !t has 2 brand namesL (C, and $,C$(, H ("C+ under &hich it designs

manufactures and markets its portfolio of products' !n 2011 for its ne& 4'0 series products of

#martphone China "nicom selected (C, DEE' !H 2010 it &as named as the M>astest gro&ing

ma7or mobile vendor in the &orldN by #trategy $nalytics' (C,$lcatel ne touch became one of

the best seller of (C,' (C, unveiled the DorldAs #limmest and ,ightest #martphones in 201-' !t

has a portfolio of lo& cost #martphones and feature phones in ,atin $merica and urope' $lcatel

received the i> ;esign a&ard for outstanding design for its +9 2 smartphone in >ebruary

2015'

Q4 2014 Shipments: 2'.5 Million


Global Mobile Handsets Market Share in Q4 2014: 4.$7

Global Mobile Handsets Market Share in Q1 2015: '.'%

$. )G

,G lectronics is a #outh Korean company head/uartered at #eoul' !t &as founded in 1E5 as

Goldstar'


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,G made the &orldAs .rst C;6$ digital mobile handset in 1EE' ,G entered the smartphone

industry in 2010' ,G manufactures a &ide range of tablets and smartphones' !n 201- ,G

unveiled the curved smartphone G >leI &hich &as .rst released in #outh Korea and later

released in urope 9est of $sia and Horth $merica' ,G is going to build a ne& head/uarter in

He& 8ersey' Google also partnered &ith ,G to launch its neIus 4 and HeIus 5 smartphones in

201-' ,G focusses on setting ne& standards in 6obile technologies' ,G remains at the forefront

&ith innovative features such as -; bright and clear displays multicore processors and 4G ,('

,G shipped almost 20 million mobile phones among them 15'4 million &ere smartphones' Horth

$merica &as the brightest spot &ith mass market smartphones and feature phones across

carriers mainly in prepaid segment' $mericas 3Horth @ Central : ,atin contributes to more than

-F4th of total smartphone sales for ,G'


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!t &as founded in 1E by a former engineer in BeopleAs ,iberation $rmy' !t has 21 9:; institutes

all over the &orld' +ua&ei surpassed )iaomi in the smartphone market' +ua&eiAs #martphone

shipments gre& by 2% &hereas the overall mobile phone shipments gre& by 21%' ne of its

brand +onor brand is yielding good results for +ua&ei &ith a presence in more than 0

countries around the globe' +onor brand has given successful entry into emerging economies

like !ndia &here traditionally it &as not strong &hereas other brand $scend is doing &ell in6iddle ast $frica and urope' Horth $merica remains a &eak spot for +ua&ei &hereas ,atin

$merica has been strong especially 6eIico Columbia and others' $part from this +onor brand

has managed to gain signi.cant share in mid to high end smartphone segment a segment &hich

&as traditionally a &eak spot for +ua&ei' Going for&ard it &ill continue to leverage the

momentum by launching more ?agships in various geographies along &ith its online only

business model in some of the regions' +ua&ei has shifted focus to&ards pro.tability and

streamlining portfolio &ith midto premium tier models rather than focusing on lo&er price

models and aims to ship 100 million smartphones in 2015'





4. )eno/o Motorola


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,enovo is a Chinese computer technology company and &as founded in 1E4'

!t has head/uarters in


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'. Mi,roso3t Mobile

6icrosoft completed ac/uisition of Hokia ;evices : #ervices division during the 2nd /uarter of

2014 and formed 6icrosoft 6obile as a hard&are business unit for devices'

6icrosoft mobile is head/uartered in >inland and it is &holly o&ned subsidiary of 6icrosoft'

Brinciple activity of 6icrosoft 6obile is to design develop manufacture and distribute mobile

phones smartphones tablet computers and related accessories' $s a part of 10year licensing

agreement 6icrosoft got the right to sell phones under Hokia brand name but those phones

should be based on #-0@ &hich comprises of feature phones not smartphones' $s a result

future ,umia smartphones &ere not under this licence and couldnAt be released under Hokia

brand' #o it &as decided in ctober 2014 that all future ,umia smartphones &ill carry 6icrosoft

name and 6icrosoft ,ogo instead of Hokia' 6icrosoft 6obile is the 2nd venture of 6icrosoft in

6obile phone hard&are business after 6icrosoftAs short lived Kin in 2010' !n Q1 of 2015

6icrosoft shipped --' million mobile phones &hich is 2 % do&n from 4'0 million a year

earlier' 6icrosoftAs % global mobile phone market share is sitting at alltime lo&' 6icrosoftcontinues to lose ground in feature phones &hile its ,umia smartphone portfolio is in a holding

pattern a&aiting the launch of ne& Dindo&s 10 soft&are later this year'


Q1 2015 Shipments: ''.' Million



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2. +pple

$pple !nc' is head/uartered in California "#' !t &as founded on 1st $pril 1E by #teve 8obs

#teve DoJniak and 9onald Dayne'

$pple is &orldAs 2nd largest !( Company by revenue after #amsung lectronics' $pple became

the .rst company in "# to be valued more than O00 billion' $pple en7oys high


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Global Mobile Handsets Market Share in Q4 2014: 14.%

Global Mobile Handsets Market Share in Q1 2015: 1'.9

1. Sams-n

#amsung shipped total EE million mobile phones as the sales of nonsmartphone feature phones

declined as the &orld is moving to&ards smartphones no&'

#martphone shipments ho&ever rose to -'- million units taking back the leading position in

smartphone segment from $pple after $ppleAs solid holiday season /uarter of 2014' +o&ever

premium smartphone shipments &ith #5 : Hote 4 shipments declined as the premium segment

&as dominated by $pple ahead of #amsung GalaIy # roll out in Q2 2015' !n terms of regional

performance $ssembly plants and #ales net&ork of #amsung lectronics is present in 0

Countries' #amsung is &orldAs largest manufacturer of 6obile phones since 2011' #amsung had

discontinued its e


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Global Mobile Handsets Market Share in Q4 2014: 1%.9


Top 10 Mobile companies.docx

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