Top 10 Learning Questions : Analyzing Consumer Markets
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Transcript of Top 10 Learning Questions : Analyzing Consumer Markets
1
Analyzing Consumer Markets
Rustie M. FidelApril 15, 2011
Top 10 Learning Questions for Chapter 06 :
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1. It is a set of beliefs, moral values, traditions, language and laws held in a community or defined group of people.
A. Social FactorsB. Cultural FactorsC. Personal FactorsD. Academic FactorsE. Spiritual Factors
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Concept # 1
Influences of Consumer Behavior
Cultural Factors
Social Factors
Personal Factors
I’m muslim! I don’t buy
that thing!
I want the LV bag! It’s the bag
of the ELITE!
I want that swimsuit!
That would fit my body!
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1. It is a set of beliefs, moral values, traditions, language and laws held in a community or defined group of people.
A. Social FactorsB. Cultural FactorsC. Personal FactorsD. Academic FactorsE. Spiritual Factors
http://rustie27.blogspot.com/
2. A local geographic or global human population distinguished as a more or less distinct group by genetically transmitted physical characteristics.
A. NationalitiesB. ReligionsC. Racial GroupsD. Geographic Regions
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Concept # 2
Subcultures
Nationalities
Religions
Racial Groups
Geographic Regions
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2. A local geographic or global human population distinguished as a more or less distinct group by genetically transmitted physical characteristics.
A. NationalitiesB. ReligionsC. Racial GroupsD. Geographic Regions
3. A _________ is a concept referring to a group to which an individual or another group is compared.
A. Reference GroupB. Social RolesC. StatusesD. FamilyE. Peer Group
Concept # 3
Social Factors
Reference Groups Family
Social Roles Statuses
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3. A _________ is a concept referring to a group to which an individual or another group is compared.
A. Reference GroupB. Social RolesC. StatusesD. FamilyE. Peer Group
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4. The term ______ is a general term used to refer to how someone thinks about or perceives themselves.
A. Self EsteemB. Self ConceptC. LifestyleD. Life Cycle StageE. Personality
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Concept # 4
Personal Factors
Age
Self Concept
Lifestyle
Values
Life Cycle Stage
Occupation
Wealth
Personality
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4. The term ______ is a general term used to refer to how someone thinks about or perceives themselves.
A. Self EsteemB. Self ConceptC. LifestyleD. Life Cycle StageE. Personality
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5. There are 5 Brands of Personality. Sincerity, Sophistication, Excitement, Ruggedness and _____ .
A. IntegrityB. HonestyC. HopeD. CompetenceE. None of the Above
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Concept # 5
Brand Personality
Sincerity Excitement
Sophistication Competence
Ruggedness
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5. There are 5 Brands of Personality. Sincerity, Sophistication, Excitement, Ruggedness and _____ .
A. IntegrityB. HonestyC. HopeD. CompetenceE. None of the Above
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6. It is a driving force which help causes us to achieve goals.
A. Driving InnovationB. MotivationC. Anticipating NeedsD. MemoryE. None of the Above
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Concept # 6
Key Psychological Processes
Motivation Perception
Learning Memory
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6. It is a driving force which help causes us to achieve goals.
A. Driving InnovationB. MotivationC. Anticipating NeedsD. MemoryE. None of the Above
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7. It is a theory of psychosexual Development.
A. Psychological TheoryB. Sigmond’s TheoryC. Psychosocial TheoryD. Herzberg Two-Factor TheoryE. None of the Above
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Concept # 7
Motivation
Freud’s Theory
Maslow’s Hierarchy
ofNeeds
Herzberg’sTwo-Factor
Theory
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7. It is a theory of psychosexual Development.
A. Psychological TheoryB. Sigmond’s TheoryC. Psychosocial TheoryD. Herzberg Two-Factor TheoryE. None of the Above ( Freud’s
Theory )
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8. _____________ is a term that refers to the tendency of people to interpret information in a way that will support what they already believe.
A. Selective AttentionB. Selective DistortionC. Selective RetentionD. Subliminal PerceptionE. None of the Above
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Concept # 8
Perception
Selective Attention
Selection Retention
Subliminal Perception
Selective Distortion
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8. _____________ is a term that refers to the tendency of people to interpret information in a way that will support what they already believe.
A. Selective AttentionB. Selective DistortionC. Selective RetentionD. Subliminal PerceptionE. None of the Above
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A. ResearchB. EvaluationC. Random ChooseD. Purchase DecisionE. Problem Recognition
9. _______ is systematic determination of merit, worth, and significance of something or someone using criteria against a set of standards.
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Concept # 9
Consumer Buying Process
Problem Recognition
Information Search
Evaluation
Purchase Decision Post Purchase behavior
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9. _______ is systematic determination of merit, worth, and significance of something or someone using criteria against a set of standards.
A. ResearchB. EvaluationC. Random ChooseD. Purchase DecisionE. Problem Recognition
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10. Functional, Physical, Financial, Social, Psychological and Time are all ___ ?
A. Market RisksB. Perceived RisksC. Organizational RisksD. Money RisksE. None of the Above
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Concept # 10
Perceived Risk
Functional
Physical
Financial
Social
Psychological
Time
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10. Functional, Physical, Financial, Social, Psychological and Time are all ___ ?
A. Market RisksB. Perceived RisksC. Organizational RisksD. Money RisksE. None of the Above
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Analyzing Consumer Markets
Top 10 Learning Questions for Chapter 06 :
Rustie M. FidelApril 15, 2011
http://rustie27.blogspot.com/