Top 10 CRO and Google Analytics Tips for Startups - Clarity Live Event
Transcript of Top 10 CRO and Google Analytics Tips for Startups - Clarity Live Event
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Welcome to Clarity Listeners!
Top 10 Conversion Optimization &
Google Analytics Tips for Start-ups
Rich Page
CEO/Founder
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Who is Rich Page?
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Tip 1: Optimize your top 10 landing pages first
Regularly monitor these in your GA! These are most impactful to
optimize first (80/20 rule) – esp. ones with high bounce rate.
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Tip 2: Ensure you setup and analyze conversion goals
To best analyze website
performance it’s vital to
setup goals in GA for your
major website goals
(signup/purchase etc).
Helps you monitor
and optimize overall site
conversion rate, and by
traffic source, landing
page etc.
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Tip 3: Analyze and optimize your traffic sources
Quality of your traffic can have MAJOR impact on sales/conversions.
Vital to monitor & optimize top 10 - esp. for bounce & conversion rate.
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Tip 4: Use GA In-Page click map to get visitor insights
Key to find what your visitors are clicking on key pages – often
different than expect. Check this, and visitor recordings (HotJar)
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Tip 5: Use strong headlines/subheaders to captivate
To reduce bounces & engage visitors, use great headlines to mention
benefits/pain points/ask good question. Subheaders highly scanable.
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Tip 6: Clearly show your benefits and UVP on key pages
Many fail at this - you risk visitors not seeing/ fully realizing benefits
and why choose you. E.g. module above page-fold on homepage:
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Tip 7: Don’t let your key pages be a dead-end
Vital they have 1 or 2 strong CTA buttons at end relating to visitor’s
next decision-making steps (reduces exits). Test CTAs to find best!
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Tip 8: Show many benefit-driven testimonials
Showing short, powerful testimonials on key pages essential to build
social proof & credibility. Include photo/logo is key – video is best!
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Tip 9: Focus on risk reducers to increase trust and sales
To reduce risk of purchase for visitor, vital you offer guarantees/free
trial etc. Promote on key pages using visuals, CTAs work well too.
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Tip 10: Use free incentive to gather emails and follow-up
Don’t rely on converting visitors first time (most won’t). Capture
emails with good free incentive (try popups) & send follow-up emails.
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Thanks! Happy to give personal help
via Clarity or a live conversion review
Don’t forget: Grab my free conversion
optimization toolbox (guides & discounts)
bit.ly/CROtoolbox