Top 10 Content Strategy Tools
Transcript of Top 10 Content Strategy Tools
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Top 10Content strategy tools
London Content Strategy Meetup1 December 2015
Sue Davis@suedavis68
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FrameworksFrameworks
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1. The Elements of user experience
by Jesse James Garrett
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‘The elements of user experience’
by Jesse James Garrett
Surface: visual design
Skeleton: interface
Structure: information architecture
Scope: content and functionality
Strategy: user needs andorganisation goals
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2. Core content modelby Netlife Research
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Core content:- you reach your objectives - users solve their tasks
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3. The Elements of content strategy
by Brain Traffic
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4. Agile feedback loop
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product
data
ideas
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5. The Five Whysby Edward de Bono
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Tools and Tools and processesprocesses
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6. Content inventoriesand audits
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Content inventoryCatch redundant, out of date, duplicate and poor quality content
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Content audit: evaluate the content
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7. Content templates
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Content templates• What fields & why?• How many
characters?• Format• How each field will
be used• Mandatory and
optional• One for each
content type.
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8. Content calendar
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9. House style guideone-pager
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10. User stories and user acceptance criteria
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User stories (from agile) capture the who, what and why in a more simple concise way.
As a … student [user]I want to … apply for student visa [task]So that … I can study in the UK [goal]
The need is met when…
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Thank you
Sue Davis@suedavis68