Content is Kingand we are the King Makers

Top 10 Content Marketing Challenges and how to

overcome them

1.Insufficient Resources

❏ It takes a lot of time and skills to produce quality content consistently.

❏ Lack of sufficient budget is another barrier that many faces while performing Content marketing.

How to Overcome it :

❏ You can overcome it by either outsourcing which is a good option as it will save you a lot of time or you can produce your own content which can save you some money.

2. Increasing Competition

❏ Whether you’re blogging about your small business or an Enterprise, someone else has already been blogging about it for a long time.

❏ Creating an exceptional content more frequently is a necessity.

How to Overcome it :

❏ To rule these problems out, Promote your Content on as many sites as possible so it will reach new audience.

3. Keeping quality

regularly High

❏ Site with huge audiences & professional copywriters are producing awful articles with lot of mistakes and irrelevant facts, Why? Because they have to & they can.

How to Overcome it :

❏ Always take time to develop writing skills. Also never compare your work to other publications.

❏ Focus on making your latest post even better than your last post.

4. Trends towards Paid Promotions

❏ Content landscape is Shifting rapidly towards a heavy prioritization of Paid promotion.

❏ Different platforms are offering narrow ways to segment audiences and reach the right people, at the right price.

How to Overcome it :

❏ So, Consider following factors which will dictate strategy for your business:

❏ Budget

❏ Target Market

❏ Interests, habits of your audience

❏ Content type

5.Impatience

and Unrealistic

Expectations

❏ Even with the large and skilled Content marketing team it could take years to establish an audience and brand authority.

❏ Many are used to the relatively immediate return which is a problem of expectation.

How to Overcome it :

❏ Agree upon realistic traffic and engagement targets before setting the terms with your customers.

❏ Establish manageable goals and achieve them.

6. Keeping Ambitious Publishing Schedules

❏ Publishing at least once per day is essential for Content marketing success, or is it?

❏ With so much Content being produced, the sense of urgency to publish as much as you can is often too great to ignore.

How to Overcome it :

❏ Consistently excellent content is more important to your audience than whether you update your blog several times in a single day or a week.

7. Focusing too broadly

❏ Achieving a balance in terms of editorial focus is a challenge for even established, well-resourced content production teams.

❏ Publish your content too widely and you may struggle to establish a name for yourself or risk losing traffic. On the other hand focusing on highly specific niche, you may struggle to expand your readership.

How to Overcome it :

❏ Start with a broad category relevant to your business which will potentially lead you to relevant sub-categories.

8. Risk Disinclination

❏ The more successful -or reliable - a content marketing initiative is, the harder it becomes to deviate from it.

❏ If a particular type of post resonates with our audience, we’ll often apply this “formula” to our future posts.

How to Overcome it :

❏ Experiment with new content types along with the strategies that are currently working.

❏ Scale your content types to include additional popular topics.

9. Long term Sustainability

❏ The benefits of Content marketing must outweigh the cost of content production.

❏ If you are spending more time & money producing content, the sustainability of current content marketing practices becomes questionable.

How to Overcome it :

❏ Audiences will always find ways to find content that’s relevant & useful to them.

❏ Changing media consumption habits will almost certainly have an impact on your content strategies.

10. Difficulty measuring

ROI

❏ Even today with increasingly sophisticated analytics technology, it’s still a major challenge that even established publishers wrestles with.

How to Overcome it :

❏ Determine what you want your Content marketing to accomplish. Define goals clearly.

❏ Know why you’re producing content, what it should be doing, and have a well thought-out plan to quantify whether your strategy is working or not.

Good luck!For more information about Wittypen

Visit http://wittypen.com/

Check out our Blogs at http://wittypen.com/blog/