Top 10 Concept - Tapping Into Global Market
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Downloadable Template For Top Ten Marketing Concepts Assignment - Presentation Transcript 1. DEFINING MARKETING for the 21 st CENTURY Top 10 Concepts : TAPPING INTO GLOBAL MARKET 2. Outline: Tapping Into Global Market o Deciding to execute full EPCM services (why?) o Create EPCM capability (how?) o Focus on 4 Areas (what?) o Industry to enter (what?) o Premier office in the region (which?) 3. Outline: Tapping Into Global Market o Ways of entering a foreign market (how?) o Marketing strategy (what?) o Managing international activities (how?) o Maintaining presence in the region (how?) o Ensuring customer satisfaction (how?) 4. Concept 1: Deciding to execute full EPCM services o Workshare office executing engineering services aiming to be a single-office execution o More profitability o To support the growing industry in the region o Competitive pricing 5. Concept 2: Create EPCM capability o Bringing in expat coaches to train local personnels o Sending Manila personnel to foreign assignments to gain experience 6. Concept 3: Focus on 4 Areas o People - Attraction, retention and development of a sustainable Fluor Filipino Team. o Service Delivery - Continuous improvement of service offering to ensure customer satisfaction.
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Transcript of Top 10 Concept - Tapping Into Global Market
Downloadable Template For Top Ten Marketing Concepts Assignment - Presentation Transcript
1. DEFINING MARKETING for the 21 st CENTURY
Top 10 Concepts : TAPPING INTO GLOBAL MARKET
2. Outline: Tapping Into Global Market o Deciding to execute full EPCM services (why?) o Create EPCM capability (how?) o Focus on 4 Areas (what?) o Industry to enter (what?) o Premier office in the region (which?)
3. Outline: Tapping Into Global Market o Ways of entering a foreign market (how?)o Marketing strategy (what?)o Managing international activities (how?)o Maintaining presence in the region (how?)o Ensuring customer satisfaction (how?)
4. Concept 1: Deciding to execute full EPCM services o Workshare office executing engineering services aiming to be a single-
office execution o More profitabilityo To support the growing industry in the regiono Competitive pricing
5. Concept 2: Create EPCM capabilityo Bringing in expat coaches to train local personnelso Sending Manila personnel to foreign assignments to gain experience
6. Concept 3: Focus on 4 Areaso People - Attraction, retention and development of a sustainable Fluor
Filipino Team.o Service Delivery - Continuous improvement of service offering to ensure
customer satisfaction.o Growth & Innovation - Anticipate, create and implement methods and
solutions to develop a globally competent team.o Finance - Improve project profitability and optimize office cost structure.
7. Concept 4: Industry to Entero Focus on Oil and Gas projects
8. Concept 5: Premier office in the regiono Asia-Pacific Region
9. Concept 6: Ways of entering a Foreign Marketo Subsidiaryo Joint-Venture
10. Concept 7: Marketing strategy o Introduce a client to the concept of a Best Practices Program and Value
Improving Practices
Safety, schedule, budget reliability, operability. cost effectiveness,
11. Concept 8: Managing International Activitieso Setting-up of Satellite offices
12. Concept 9: Maintaining presence in the regiono Building relationship with local partner
13. Concept 10: Ensuring customer satisfactiono Quality Objectiveo Schedule Objective
