Top 10 Big Ideas from the Women in Tech Summit 2014
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fieldnotes 1. 2. 9. 6. 5. 7. 10. 8. 3. 4. 10 BIG IDEAS from the Women in Tech Summit 2014 “We're about to enter a really big era of everything being monitored.” “Everyone has to be entrepreneurial; that's how you succeed.” “Marketing is no longer the fluffy pink part… We're accountable for generating revenue. Mktg today is art+science.” “It's no longer B2B or B2C, it's Human-to-Human.” “Social doesn't CHANGE your culture. It REVEALS it.” @karaswisher , Founder of @RevereDigital @karaswisher @karaswisher @KarMWalker , Marketing SVP @Cisco @KarMWalker THE IMMINENT SENSOR TREND Meaningful innovation is about intersecting human needs with technology, which primarily are centered around comfort. 77% of consumers buy a new product via recommendation. “The next era of computing is about the result of what's happening, not what's making it happen” @sandy_carter @sandy_carter @sandy_carter, General Manager, IBM Ecosystems and Social Business Evangelism Communities create new markets. Analytics 3.0 MOBILIZE CUSTOMERS AS ADVOCATES THE TOP 10 NEW MARKETS THE TOP 10 NEW MARKETS If you can get a customer to speak on your behalf, your conversion rate can grow 4-10x INDIA CHINA FACEBOOK LINKEDIN GOOGLE+ INDONESIA TWITTER USA TENCENT WHATSAPP Real time insights driven by big data & cognitive computing
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In June 2014, the Tallie Team attended the Women in Technology International (WITI) Conference in Santa Clara, CA. As a company strong in female leadership, we put together an infographic highlighting our Top 10 Takeaways from the 2014 WITI Conference. Enjoy!
Transcript of Top 10 Big Ideas from the Women in Tech Summit 2014
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10 BIG IDEASfrom the Women in Tech Summit 2014
“We're about to enter a really big era of everything being monitored.”
“Everyone has to be entrepreneurial; that's how you succeed.”
“Marketing is no longer the fluffy pink part… We're accountable for generating revenue. Mktg today is art+science.”
“It's no longer B2B or B2C, it's Human-to-Human.”
“Social doesn't CHANGE your culture. It REVEALS it.”
@karaswisher, Founder of @RevereDigital
@karaswisher
@karaswisher
@KarMWalker, Marketing SVP @Cisco
@KarMWalker
THE IMMINENT SENSOR TREND
Meaningful innovation is about intersecting human needs with technology, which primarily are centered around comfort.
77% of consumers buy a new product via recommendation.
“The next era of computing is about the result of what's happening, not what's making it happen”
@sandy_carter
@sandy_carter
@sandy_carter, General Manager, IBM Ecosystems and Social Business Evangelism
Communities create new markets.
Analytics 3.0
MOBILIZE CUSTOMERS AS ADVOCATES
THE TOP 10 NEW MARKETSTHE TOP 10 NEW MARKETS
If you can get a customer to speak on your behalf, your conversion rate can grow 4-10x
INDIACHINA FACEBOOK
LINKEDINGOOGLE+ INDONESIA TWITTERUSA
TENCENT WHATSAPP
Real time insights driven by big data & cognitive computing
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