Toowoomba 2011 Facebook Phenomenon
-
date post
19-Oct-2014 -
Category
Business
-
view
722 -
download
0
description
Transcript of Toowoomba 2011 Facebook Phenomenon
The Facebook Phenomenon
Credits: Amodiovalerio Verde
Gender by macro-area
Credits: Amodiovalerio Verde
Age by countries
Credits: Amodiovalerio Verde
Facebook is the NEW word of mouth - it is twice as effective
Erik Bahr, Tom Arrix and14 other friends like Budweiser
160%lift in brand recall
200% lift in message
awareness
400%lift in purchase
intent7
A focus on people delivers the results brands care about
2Xpreference
foot traffic
+9Mrecommendation
+12%awareness
4X offline
2X online+7%
intent
8
ROI
5X
9M+recommendationsfor Charity
9
2xincrease in trafficto levis.com
10
7 Tips for Facebook Page1. Have a branded Facebook page after researching 2. Research3. Have a welcome tab – increases conversion by up to 2 x4.Spend 25% of your social day analysing the numbers5. Provide an incentive to ‘Like’ you & then tell them what happens after they do ‘Like’ you6. Experiment with Facebook Ads7. Do something
Sources:•Facebook’s Ad Platform Compiled by Amodiovalerio Verde [email protected]•Troy from Travel 2.0
Justin TamsettB.Ed (Phys & Health Education)
Feel free to contact JT: [email protected] or +61438 015 677
Follow JT on Twitter: @JTActiveMgmt
To read JT’s blog: www.justintamsett.com
Become an Active Management Fan on Facebook: www.facebook.com/activemanagement
And for more information on Active Management helping your business go to: www.activemgmt.com.au
"What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others."
Pericles