THE VISUAL WEB

Tools to Analyze Reader Behavior & DIY Mobile Optimization

Tools to Analyze Reader Behavior & DIY Mobile Optimization

Moderator: Stephanie Liebold // Travelcraft Journal // @stephliebold

Speakers: Kerry Thompson // Skin & Tonics // @skinandtonicsKT

Myriam Joire // tnkgrl // @tnkgrl

THE VISUAL WEB

Tools to Analyze Reader Behavior & DIY Mobile Optimization

Kerry Thompson // Skin & Tonics // @skinandtonicsKT

THE VISUAL WEB

Heat Maps (CrazyEgg)

• Show reader engagement• Track mouse movements, clicks, referrers, scrolling activity• Easy to implement• Give immediate, actionable information about your audience’s

site activity• Can be used for desktop, tablet, and mobile versions of your

site

Priority Heat Map Data Points

• Navigation – Is it working?• What are your visitors looking at? • What are they ignoring?• Are your links drawing enough attention?

Advanced Heat Map Data Points

• Referrals – where are you visitors coming from?• Are some referring links sending more active visitors than

others?• How will this affect your social media strategy?

Google In-Page Analytics

• Located at Behavior > In-Page Analytics • Click maps show what readers are clicking on• Helps determine if your navigation if effective• Shows what phrases are most attractive to your readers

There is no such thing as failure

• All weak points have solutions.• Don’t be afraid of trial and error.• Even high performing areas have improvement opportunities.• As your audience changes, so will your site’s performance.