Tools & Techniques to Grow Your Business & Brand
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Transcript of Tools & Techniques to Grow Your Business & Brand
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Cushman & Wakefield | PICOR Tucson’s leading independently owned, full-service commercial real estate company, serving Southern AZ and Sonora, Mexico
Barbi Reuter, RPAPrincipal/Marketer/Broker | delighted wife/mom | runner | alto | skier | volunteer | witty worldly well-read wannabe | #CRE
ABOUT US
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• Our commitment to social• Benefits• What’s worked for us• Top (free) tools• ROI ~ Success stories
GROWING YOUR COMPANY PRESENCE
Tools & techniques to grow your brand
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HOW IT ALL BEGAN…
MySpace
StalkerIgnored creepy LinkedIn invites Twitter*
Hubspot/
Blog
LI corporate
Facebook/ G+
2003 2004-2009 2009 2011 2012
*It happened one recession…
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Benefits• Grow brand awareness• Grow network• Grow thought leadership• Grow business
WHAT’S THE PAYOFF?
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THE BENEFIT OF HINDSIGHT
What’s worked • Strategy• Blogging• Being found• Reach: • prospects vs competitors• Engagement
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THE BENEFIT OF HINDSIGHT
Website traffic sources
49%
12%
9%
30%
Organic
Social/referrals
Direct
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Organize | Schedule | Monitor• Hootsuite• Tweetdeck• Bufferapp
WHAT’S IN YOUR TOOLBOX?
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Find content – desktop, mobile• Flipboard• Zite* • RSS
WHAT’S IN YOUR TOOLBOX?
*sunsetting
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LinkedIn• 10,000 sf law firm• 2,000 sf retailerTwitter• Office listing (leased it )Brand awareness • “Buzz”Blogging/SM • Measurable site traffic
SUCCESS STORIES
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GET SOCIAL: FIND US
Twitter @PICORcres @BarbiReuter
Facebook Facebook.com/PICORcres
LinkedIn PICOR Commercial Real EstateBarbi Reuter
Google+ PICOR Commercial Real EstateBarbi Reuter