Tools, systems, and secrets from Wilder Foundation’s Caregiver Services.
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Tools, systems, and secrets from Wilder Foundation’s Caregiver Services
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Transcript of Tools, systems, and secrets from Wilder Foundation’s Caregiver Services.
Tools, systems, and secrets from Wilder Foundation’s Caregiver Services
INTRODUCTIONS
Sarah Lahr
Jamie Millard
In Minnesota, over 90% of all care for elders is provided by family members and close friends. By 2030, twenty percent of the Minnesota population will be over the age 65. The majority of these elders will be dependent on a family caregiver.
WHY SOCIAL MEDIA?
• Wilder launched a five-year program expansion in 2011 with the following goals: – Increase caregiver identification – Develop new services that are
responsive to caregivers’ needs– Increase the number of caregivers
accessing these services.
WHY SOCIAL MEDIA?
• A study by the Pew Research Center found that 88% of caregivers look online for health information. Wilder realized that we needed to engage caregivers more online in order to be effective in our outreach.
INSIDE THE TOOLKIT
OUTCOMES• Understand how different social media
tools could fit with your organization• Easy access to ready made tools and
systems• Feel empowered that social media can
work for you no matter your organization’s size or budget
HOW IT WORKED
KNOW YOUR STRATEGY
An Organizational Strategy
A Social Media Specific Strategy
Objective 1 Objective 2 Objective 3
WILDER’S STRATEGY
ENGAGE MORE CAREGIVERS ONLINE
Use Facebook, Twitter, and Blog to reach more caregivers online
Increase awareness and
access to Wilder Caregiver Services
Provide resources AND
emotional support online to
caregivers
Demonstrate Wilder’s
leadership and expertise
VALUE PROPOSITION
LANDSCAPE REVIEW
VALUE PROPOSITION Based on learnings from the landscape review and purpose behind the overarching strategy, develop a value proposition that will guide all editorial decisions across the social media platforms.
VALUE PROPOSITION
Provide emotional support for caregivers online — Wilder cares for the caregiver.
blog facebook twitter
BLOG
BLOG
Create a prominent blog housed within Wilder’s Caregiving Resource Center which will feature the stories, frustrations and triumphs of caregivers – proving Wilder Cares for the Caregiver.
BLOG TOOLKIT
Mood Guide
Blog Guide
Schedule
BLOG CASE STUDY
BLOG CASE STUDY
BLOG CASE STUDY
Transform the Wilder Caregiver Community’s Facebook page into a supportive, emotional outlet by featuring inspiring and relatable stories for caregivers seeking affirmation that they are not alone in their caregiving journey.
BEST PRACTICES:
• Publish regularly (at least daily)
• Include photos, links and media rich content when possible
• Create opportunity for engagement by posting stories, questions, and day-to-day highlights
• Encourage the community to share and engage
FACEBOOK TOOLKIT
Editorial Calendar
FACEBOOK CASE STUDY
FACEBOOK CASE STUDY
FACEBOOK CASE STUDY
FACEBOOK CASE STUDY
Create a Wilder Caregiver’s Twitter that sets out to engage with targeted influencer networks by providing frequent updates, news, and resources demonstrating how Wilder Cares for Caregivers.
BEST PRACTICES:
• Publish regularly (multiple times a day)
• Include links, mentions of other accounts, and hash tagged-keywords when possible
• Listen to relevant conversations and chime in when appropriate
• Build lists of targeted influencers to proactively engage with
TWITTER TOOLKIT
Twitter Calendar
Types of Content
TWITTER CASE STUDY
TWITTER CASE STUDY
"We most often become #caregivers through unforeseen and unplanned-for circumstances."
Doing inspirational quotes similar to what we post on Facebook has been successful and gets a great deal of engagement:
TWITTER CASE STUDY
“Excited to hear the conversation on the future of #Medicare and #SocialSecurity @aarpmn #caregiving #aging #boomers”
Mentioning others in a tweet cues them to retweet the post as was done with @aarpmn here:
TWITTER CASE STUDY
“Rocking the @mallofamerica for #caregivers with the band Reckless. Thank you White Dove Foundation! pic.twitter.com/tfLcSJnxdy #caregiverthanks”
A lesson on live tweeting:
MEASUREMENT
MEASUREMENT
MEASUREMENT
MEASUREMENT
Twitter Facebook# Posts: 68 9# Comments: 30 22# Re-tweets/Shares: 37 19# Favorite clicks/Likes: 3 81 1. Conversation Rate# Comments per post: 0.44 2.44
2. Amplification Rate # Re-tweets/Shares per post: 0.54 2.11
3. Applause RateLikes per post: NA 9.00
MEASUREMENT Twitter Tweets Comments Re-tweets
1-Jan 4 2 2-Jan 3 1 33-Jan 6 2 34-Jan 2 5-Jan 1 1 26-Jan 7-Jan 1 8-Jan 5 2 39-Jan 2 210-Jan 3 1 11-Jan 1 312-Jan 1 1 213-Jan 14-Jan 15-Jan 3 2 116-Jan 2 1 117-Jan 4 2 418-Jan 5 2 219-Jan 1 20-Jan 1 121-Jan 1 1 22-Jan 2 223-Jan 5 2 124-Jan 4 1 325-Jan 26-Jan 7 3 127-Jan 3 1 28-Jan 2 2 229-Jan 1 1 130-Jan 31-Jan
Total 68 30 37
FacebookPosts Comments Shares Likes 1 4 2 171 2 1 10 1 1 4 4 1 1 1 3 1 2 4 8 1 3 2 14 1 3 2 9 2 6 3 16
9 22 19 81
Conversation Rate: Do your posts connect with your audience?
Conversation rate = # of Comments (or Replies) Per Post
MEASUREMENT
Amplification Rate: The rate at which your followers take your content and share it through their network.
Amplification = # of Retweets Per Tweet Amplification = # of Shares Per Post
MEASUREMENT
Amplification Rate: Know what your audience likes.
Applause = # of Favorite Clicks Per PostApplause = # of Likes Per Post
MEASUREMENT
MEASUREMENT
Twitter Facebook# Posts: 68 9# Comments: 30 22# Re-tweets/Shares: 37 19# Favorite clicks/Likes: 3 81 1. Conversation Rate# Comments per post: 0.44 2.44
2. Amplification Rate # Re-tweets/Shares per post: 0.54 2.11
3. Applause RateLikes per post: NA 9.00
MEASUREMENT CASE STUDY
This presentation was supported, in part, by a CS/SD grant from, Department of Human Services (DHS). Points of view or opinions do not necessarily represent official DHS policy.
