Tools of the Trade Training

Megan C. PowersGonzaga University511 – Communication Consulting & Training

Line-up Importance of trade / professional

associations

Seminar-Learning

Case Studies

Importance of Trade / Professional Associations

Trade / Professional Associations Peer-Learning Continuing Education Networking Opportunities Safe-Haven if Seeking Help

Seminar-Learning

Peer Consultation & Teaching Peer Consultation

In formal settings On breaks Before and after the seminar-learning

Peer Teaching/Training As the trainer Via communication channels

Learning Beyond the “Sessions” Networking Novice to Pro

Get uncomfortable Keep the conversations going Make professional connections Make friends

Return on Relationships (ROR) It’s about giving It happens at unexpected times

Case Studies

Seaport Village Marketing Director

Social Media Club San Diego

Social Marketing a tourist destination

The trainer becomes the trained

Elizabeth GlauProfessional Conference Speaker

“Attendee Engagement Strategist”

Before, during, and after event learning

Peer learning & teaching

Interactive instruction

Wrap-up

In Review

Seminar-learners need relevance &

authenticity

Learning is social in nature and happens

best in an interactive, trusting environment

Conference, convention, seminar, &

meeting environment training works

References Capizzi, Megan. (2013, September). A Talk on Social Media

Marketing - The Social Hour at Seaport Village. Presented at a meeting of the Social Media Club of San Diego, San Diego, CA.

Glau, Elizabeth. Personal interview. 27, Sept. 2013. Silberman, M. L. (2006). Active training: a handbook of

techniques designs, case examples, and tips. San Francisco, CA: Pfeiffer.

Spaulding, Tommy. It’s Not Just Who You Know. (New York: Broadway Books, 2010).