www.sti-innsbruck.at © Copyright 2012 STI INNSBRUCK www.sti-innsbruck.at

Toocan

Nelia Lasierra

www.sti-innsbruck.at

Who are they?

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Social media monitoring SME focused on tourism

• Specifically develop tools for the German market• Small company

Funded in 2010 and placed in Berlin with the cooperation of Visono Gmbh

• Solid experience in the IT and tourism industry.

– Tobias Goergen is fundamentally tourism and has many years of experience in web monitoring and social media.

– Alexander von Löbbecke (director of Visono GmbH) look back on many years of experience in software development.

www.sti-innsbruck.at

Their goal is…

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“To enable small and medium sized companies to benefit from the opportunities of web monitoring”.

Allow to know what people say about your product/company or your competitors.

Some graphics are created about where and how frequently someone talk about their own companies in the network, so that a quick overview of their own activities and the activities of the customers is possible.

Information extracted from: http://www.tourismuszukunft.de/2011/08/social-media-monitoring-mit-toocan/

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What they offer?

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• Toocan offers a social media monitoring solutions

• Self-Service (setup, processing and reporting is done by the client)

• 200 million worldwide sources analyzed automatically and in real time, filtered and processed.

• Important sources like facebook, twitter, google+, YouTube, review sites and blogs are included.

• 3 main products: Base, Publish and Statistics

www.sti-innsbruck.at

What they offer?

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1) Basis: Features for personalized searches

With the base module you can easily and quickly watch every topic that is important to you tailored to your needs searches and integrate the results into your marketing and sales activities.

2) Publish: To publish relevant results (positive feedback) from others users

With this module you can publish interesting search results from the Toocan out platform in your own communication channels. Thus can be seen on your blog or website a good contribution directly on your Facebook page, your Twitter account or in your own design via mouse click.

3) Statistics:

The module allows statistical analysis to let you know about any subject, who, where, when and how much to write. A comparison of search topics allows quick benchmark example about your products or competitors.

Information extracted from: http://www.toocan.biz/produkte/veroeffentlichen

www.sti-innsbruck.at

To whom?

• Offer tools for touristic service providers– Started in the tourism sector (hotels, destinations and tour operators) meanwhile

agencies and clients from all kind of Industries.

• Especially for small and medium-sized enterprises in tourism.• Price is usually at about 500 euros.• More tan 1000 clients

– Best Western Hotels,

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www.sti-innsbruck.at

More Information

• Evaluation:– http://www.somemo.at/files/Toocan2.pdf

• WebSite: – http://www.toocan.biz/

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