Too Much Data? Retooling your Supply Chain · 2 For over 10 years, Ooyala has been at the forefront...

IABM Copyright 2018 www.theiabm.org @THEIABM

Matthew CarterSenior Director, Global Sales Engineering

Ooyala

Too Much Data?Retooling your Supply Chain


Introduction

2

For over 10 years, Ooyala has been at the forefront of

shaping the OTT and media workflow revolutions as a

leading provider of software and solutions that optimize the

production, distribution and monetization of media.

Matt Carter

Senior Director, Sales Engineering

London, UK


The world in which we operate...

EDITING TOOLS

PRODUCTION ASSET

MANAGEMENT (PAM)

ARCHIVE & STORAGE

DIGITAL ASSET MANAGEMENT

(DAM)

MEDIA ASSET MANAGEMENT

(MAM)PLAYOUT SYSTEMS

FILE DELIVERY

SOLUTIONS

ONLINE VIDEO

PLATFORMS

AD SERVERS

CRM LEGAL AND FINANCE

PRE-PRODUCTION & COMMISSIONING

PRODUCTION INGEST ANDIMPORT

POST-PRODUCTION

SCHEDULINGAND SYNDICATION

LINEAR ANDVOD PLAYOUT AND PLAYBACK

MONETIZATION & LEAD NURTURING

DATA INSIGHTS& REPORTING

ARCHIVE, STORAGE &TRANSCODING

DATA


Unparalleled levels of complexity in media operations


DEPARTMENT LEVEL SILOS AND CONTENT SOURCES

NO CENTRAL STORAGE OR ARCHIVE

MULTIPLE ENDPOINTS TO DELIVER CONTENT

WWW

LMS

Partners

Data Center Storage

Web CMS

cloud storage

private cloud

london

singapore

san francisco

• Multiple departments producing or acquiring content in different formats

• Disconnected storage locations/devices

• No searchable metadata

• Disjointed creation and content import workflows

• Lack of downstream distribution workflows

• Limited visibility into content consumption and distribution

Common Challenges


Asset Metadata

TemporalMetadata

SpacialMetadata

EventMetadata

Business ObjectMetadata

About Metadata


Origination of metadata


IABM data shows that most media technology users still prefer best-of-breed solutions, leaving many doors open for media technology vendors.

However, 98% of technology users demand interoperable solutions, requiring vendors to adopt an open approach to product interoperability. In fact, end-users increasingly frustrated with the lack of technology interoperability, are starting to build products by themselves.

Media Technology Interoperability


Review existing metadata structure

Common Structure

Add new metadata fields (drag and drop)

Configure metadata field• Is it searchable?• Who has permission to see or edit it?• Are there restrictions to the entries?


Customer Example - Series Metadata


Thesauri, terms and taxonomies


Automation of workflows


Shared Assets & Metadata

Shared Workflow

Integration Framework

Shared UX

Analytics & Reporting

Components Needed


Partner app

Ooyala app

Partner app

Ooyala app

Summary

Too Much Data? Retooling your Supply Chain · 2 For over 10 years, Ooyala has been at the forefront...

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