Tony Zayas Interview Highlights

TONY ZAYAS INTERVIEW HIGHLIGHTS

Tony Zayas

StuartBazga

How did you get to where you are now and what corporations did you work for? Started in a fitness niche Have a background in corporate training and a

degree in Philosophy By nature, a trainer Likes to ponder SEO and teach it Started to work in a university setting Got a start in training by working in IT

Business Marketing Interviews – www.BusinessMarketingInterviews.com

http://www.businessmarketinginterviews.com/

How was university?

Played the role of a rebel Played as a drummer then lead guitarist in a

band Ventured into professional wrestling straight

after university



What is good about Search Engine Optimization (SEO)?

Ability to position yourself properly in a strong, organic fashion online

Organic results – trusted and most relevant results based on keywords ~ Mr. Google



What led you to become an expert and what are some books you can recommend? Interest in online marketing Thirst for knowledge Books:

The Go-Getter (1920’s) Pitch Anything



What is SEO in relation to content creation?

Search engines are now sophisticated to understand language enough

Latent Semantic Indexing (LSI) – search engines find different keywords related to your title or content



What is anchor text and what is the best way to go about it? Is there specific place they should be placed? Anchor text is basically a phrase that are

clickable, a hyperlink, in the content of an article or a post

No exact position to place anchor texts, but one or two links is sufficient. This helps to prevent being looked at as spammy

Having your keyword in your URL is important



What is a good site?

Gets people to stay on the page Write for the reader but cover the bases A good site is entertaining, attractive, easy to

read, and provides interesting and relevant content



What are some strategies to properly optimize content for page one ranking?

Backlinks are important – it vouches for your site

If a number of sites link to you, it is authority in the eyes of search engines

Links from social media site is important



What is content syndication and how does it affect business ranking? Content syndication means getting your content

to as many places as possible It serves to generate more links to your site Syndicate content as articles, videos, audios,

podcasts, PDFs, or e-books Focus on quality – it is what is going to convert Your content represents your business



How about for people who doesn’t have time to create content?

If you don’t have time to create content, you don’t have time to be in business

Content is the most important thing for your marketing efforts

Content represents your personal brand



What are your thoughts on PLR? When you did not personally make it, you

don’t have the same attachment to it PLR is good for someone who is

challenged with content creation Take PLR and rewrite it or change the

mode it is presented and add your own uniqueness to it

There is a lot of potential with PLR Good for blogging



How do you get your content/videos/articles syndicated?

Use desktop software or hosted solutions/web-based service

For videos, the most important thing is to put it on YouTube (95% of traffic comes from YouTube)

It is a matter of personal choice



What are the five biggest mistakes businesses make with SEO?

Losing focus on quality Not putting out content consistently Not making sure content is right Not distributing to the right channels Not making the content relevant to what your

topic or video is about



What is an insider secret our competition doesn’t know about?

Utilize social media (e.g. Twitter, Digg, Facebook, etc) to optimize results and to create interaction among social media users about your content

Social media is the future of SEO



What is the future of SEO in relation to Google and how do we keep up?

Change is the only constant thing in the world Stay on top of the trends The key is to stay involved and understand

what’s going on Stay serious and stay relevant



What are some good advice for those who are just starting out?

Make something happen Stay focused – don’t let too much information

overwhelm you Mastery takes time Take ACTION Learn while you go Take one step at a time



What is a file sharing site?

File sharing sites work and rank really well File sharing site a site you can upload any

content for the purpose that someone else can go and download them from there



Summary

In the world of SEO, the key is to stay on top of what’s going on with the search engines and not losing focus on their purpose

Search engine purpose: To deliver most relevant , useful content for the searcher



How would you like to be remembered?

Family-wise: Be remembered as a loving father and husband

Business-wise: A genuine person who helped other people succeed



Where can people reach you?

Blog at www.TonyZayas.com www.SocialBusinessBlueprint.com


http://www.tonyzayas.com/

http://www.socialbusinessblueprint.com/


Tony Zayas Interview Highlights

Self Improvement

Transcript of Tony Zayas Interview Highlights