Tony Yu Midterm5 · some logical stuff. It’s supposed to be like newspaper stuff and some...

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Need Refuge Branding Guidelines / Campaign / Microsite REFUGEE Tony Yu Refugee Spring2016,WNM699

Transcript of Tony Yu Midterm5 · some logical stuff. It’s supposed to be like newspaper stuff and some...

Page 1: Tony Yu Midterm5 · some logical stuff. It’s supposed to be like newspaper stuff and some magzine, informational site mixed design element. 14 Competitor Compare Refugee Councile

N e e d R e f u g eBranding Guidelines / Campaign / Microsite

R E F U G E E

T o n y Y uR e f u g e eS p r i n g 2 0 1 6 , W N M 6 9 9

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THE COMPANYINTRODUCTION

2

I t is a nonprofi t informat iona l microwebsite about Refugee

that is aiming to help people to know the background of

refugee, such as people will not know there are more than

50 million refugees around the world, ha l f of which are

women and children. The most impor tant thing is people

have no idea about what rea lly causes refugee crisis. Thus,

we cannot be sure to avoid the happen of this kind of

sadness in the future. My si te will focus on giving refugee

crisis example, Middle East Refugee Crisis, which is the

hot test debate in the recent years.

Users are about to know the background of Middle East

such as culture, geography, religion, races, po licy and so on

so that the misunderstandings of refugee will be decreased

and next generat ions will acquare bet ter and comprehen-

sive educat ion from us. Indeed, the refugee crisis will

reduce even be so lved.

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MUSLIMSYRIA

In the huge populat ion of refugee, Muslim has the most

people that locates in Africa and Middle East. People a lways

think about mystery, specia l culture and unknown when we

are ta lking about Muslim, but people have to know and

understand Muslim. I f we want to so lve refugee crisis, we

must so lve the pro lem in Muslim region. One of the famous

country is Syria because the most of ci t izens of this country

are Muslim. Also, Syria has more than four million refugee.

In my project, I will use the Hijab as the clue in my who le

design. I t means the spiri t of Muslim and the key design

element of the story line so that users will feel the

consistency of my project.

The branding, campaign and si te will a ll have Hijab to

express the story to users from the co lor, shapes even ideas

of campaign. In that way, I think people will have bet ter

understandings about refugee.

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POTENTIAL MARKET

People are willing to give help

in the world

98 %

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5

7 %People

clearly know refugee

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6 Refugee

So lut ion

Ef fect

Cause

Culture

Economy

Georaphica l

ReligionPo licy

Death

War

Terrorism

Racia lism

Donat ion

Migrant Cooperat ion

Combat terrorism

Mindmap

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TARGET AUDIENCE

John,33 years old, working in Twitter, affluent

He has a warm family, one daughter and one son, graduated from UCLA Computer

Science major, who lives in a stable economic situation. He loves outdoor activities. Also feels

lonely sometimes because he pushes himself into work. And he is a heavy iPhone and

computer user although he works with computer everyday.

M/F, Age 25-35, skilled,

married with children, working-class

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The factors matter with target market

Age

Locat ion

Gender

Income Level

Educat ion Level

Mar t ia l of family status

Occupat ion

Persona li ty

Att i tudes

Va lues

Interest/hobbies

Lifesty les

Ethnic background

Behavior

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M/F, Age 25-35, skilled, married with children, working-class

Teach Next Generat ion

Po li t ica l Topic

Diversi ty

Cars AdsSUV

FashionAds

HomeSupplyment Cooking

Ads

Newspaper

Educat ionPeerDiscussion

Spor ts

Internet

T V

Beer

Key Words

for Primary Audience

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Site Kind

Interface

Causes Effect Solution Discussion

Micro Informat iona l Site

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Competitor Analyze

www.rcusa.org

Competitor: Refugee Councile USA

Pro: Refugee Councile USA has a

large number of content to

int roduce to the public.

Con: I t lacks at tent ion on design

and a lighment hierarchy that

will make people feel clear of

informat ion on si te.

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Competitor Analyze

Competitor: Refugee Councile USA

Pro: This si te has few big sect ions

and big pictures that a ll grab

the nowadays t rends.

Con: Although i t was designed and

can be found the design

elements but i t st ill makes

people confused because user

will not know the funct ions of i t.www.theguardian.com

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Competitor Analyze

www.unhcr.org

Competitor: UNHCR

Pro: UNHCR is such a professiona l refugee

website that showing informat ion of

refugee and NPO helping refugee.

Design informat ion both ok.

Con: I would not say i t is the suitable website

for the target market is adult who has

children and family because i t just lacks

some logica l stuf f. I t’s supposed to be

like newspaper stuf f and some magzine,

informat iona l si te mixed design element.

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Competitor Compare

Refugee Councile USA

The Guardian

UNHCR

UI Design UX Design Content

R E F U G E E

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Moodboard

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The homepage is just the star t of this si te.

I t will be the CAUSE page that int roduces the background of refugee crisis.

Homepage

2nd Page

3rd Page

4th Page

The 3rd page is about refugee crisis impactthat happens in the worldwide.

This page is telling people how we can so lvethe crisis, indeed people will have a clearthought of refugee crisis.

I.A

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BRANDING GU IDELINES

LOGO | COLOR | FONT

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SKETCH FOR LOGO

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REFUGEE REFUGEE R E F U G E E

LOGO AND NAME PROCESS

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20 R E F U G E E

LOGO ANATOMY

Mathematically

The logo mathematically consists of line groups with same line width.

The same sapce between each line and each two line groups have

same space remain consistency. Even the small spots in corner has

same width with long line.

No spot

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COLOR OF THE LOGO

I am going to pick space grey as the domestic color in my design

because refugee is a serious topic. Beside this, red is a lso another

color used in the project. The reason why I choose red color

because I want to match the sketch in the design. Also, red and

space grey will have a very strong contrast to make the content

stand out.

C=65 M=58 Y=57 K=37 RGB=77 / 77 / 77 #4d4d4d

C=3 M=2 Y=2 K=0 RGB=244 / 244 / 244 #f4f4f4

C=0 M=91 Y=80 K=0 RGB=239 / 62 / 60 #ef3e3c

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FONTS

I chose COVES as my logo font and body text content font.

Goudy is another font in my project of the texts content

Why I chose these two fonts is because COVES is Sans

Seri f font that represents modern, clear and t iny. I t will show

clearly. I chose Seri f font GOUDY as the texts content font is

because Seri f font looks more serious and reminding people.

TYPEFACE Serif Goudy Sans Seri f Coves

Goudy

Coves

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9

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CLEAR SPACE

R E F U G E E

X

5 X

X / 2

X / 2X / 2

X / 2

C o v e s B o l d

# e f 3 e 3 c

# 4 d 4 d 4 d

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GENERAL RULES

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R E F U G E E

R E F U G E E

R E F U G E E

R E F U G E E

D o n ’ t r e f l e c t t h e e l e m e n t s i n a n y w a y D o n ’ t r e f l e c t a n d r e a r r a n g e t h e e l e m e n t s i n a n y w a y

D o n ’ t r e f l e c t a n d r e a r r a n g e t h e e l e m e n t s i n a n y w a y

D o n ’ t r e f l e c t a n d r e a r r a n g e t h e e l e m e n t s i n a n y w a y

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CAMPAIGNS

BOARD | BADGE | VINYL RECORDS

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CAMPAIGN

26Syrian Arab Republic

3,865,720

Congo, Dem. Rep.

516,562

Sudan

659,395

R E F U G E E

Bus Station

There is big number of

people in bus station

everyday and my campagin

will show on the digita l

board. It mainly shows the

number of regugee and

where they are they gioing

and from.

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CAMPAIGN

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Badge

I will make badge for people to

wear in the street. People can

grab one for free. This badge has

two color. One is white color,

Another is dark color.

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CAMPAIGN

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Vinyl Records

In terms of my target audience,

25-35 years old person. The old-

scool stuff is very popular for them.

For example, vinyl records are

popular again in this ages. Thus, I

use this campagin. They can buy it

in which singers record songs for

refugee as charity using.

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MICROSITE

WIREFRAME | PROCESS

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Logo

Lorem Ipsum is simply dummy text of the printing and typesetting

industry. Lorem Ipsum has been the industry's standard dummy text ever

since the 1500s, when an unknown printer took a galley of type and

scrambled it to make a type specimen book.

It is a long established fact that a reader will be distracted by the

readable content of a page when looking at its layout. The point of using

Lorem Ipsum is that it has a more-or-less normal distribution of letters, as

opposed to using 'Content here, content here', making it look like

readable English.

Muslim Culture

E�ect SolutionRefugee Background

TitleIt is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.

TitleIt is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.

TitleIt is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.

TitleIt is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.

Footer f ins

ContentThere are many variations of passages of Lorem Ipsum available, but the majority have

su�ered alteration in some form, by injected humour, or randomised words which don't

look even slightly believable. If you are going to use a passage of Lorem Ipsum, you

need to be sure there isn't anything embarrassing hidden in the middle of text. All the

Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary,

making this the first true generator on the Internet. It uses a dictionary of over 200

Latin words, combined with a handful of model sentence structures, to generate Lorem

Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free

from repetition, injected humour, or non-characteristic words etc.

ContentThere are many variations of passages of Lorem Ipsum available, but the majority have

su�ered alteration in some form, by injected humour, or randomised words which don't

look even slightly believable. If you are going to use a passage of Lorem Ipsum, you

need to be sure there isn't anything embarrassing hidden in the middle of text. All the

Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary,

making this the first true generator on the Internet. It uses a dictionary of over 200

Latin words, combined with a handful of model sentence structures, to generate Lorem

Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free

from repetition, injected humour, or non-characteristic words etc.

Muslim Culture

Culture 1 Culture 2 Culture 3 Culture 4

WIREFRAMES

30 Logo

Footer f ins

Lorem Ipsum is simply dummy text of the printing and typesetting

industry. Lorem Ipsum has been the industry's standard dummy text ever

since the 1500s, when an unknown printer took a galley of type and

scrambled it to make a type specimen book.

It is a long established fact that a reader will be distracted by the

readable content of a page when looking at its layout. The point of using

Lorem Ipsum is that it has a more-or-less normal distribution of letters, as

opposed to using 'Content here, content here', making it look like

readable English.

Headline

Refugee Background Muslim Culture E�ect Solution

Logo

Lorem Ipsum is simply dummy text of the printing and typesetting

industry. Lorem Ipsum has been the industry's standard dummy text ever

since the 1500s, when an unknown printer took a galley of type and

scrambled it to make a type specimen book.

It is a long established fact that a reader will be distracted by the

readable content of a page when looking at its layout. The point of using

Lorem Ipsum is that it has a more-or-less normal distribution of letters, as

opposed to using 'Content here, content here', making it look like

readable English.

Refugee Background

Muslim Culture E�ect SolutionRefugee Background

TitleIt is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.

TitleIt is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.

TitleIt is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.

TitleIt is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.

Footer f ins

Content

There are many variations of passages of Lorem Ipsum available, but the majority have su�ered alteration in some form, by injected humour, or randomised words which don't look even slightly

believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn't anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend

to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to

generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc.

There are many variations of passages of Lorem Ipsum available, but the majority have su�ered alteration in some form, by injected humour, or randomised words which don't look even slightly

believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn't anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend

to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to

generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc.

There are many variations of passages of Lorem Ipsum available, but the majority have su�ered alteration in some form, by injected humour, or randomised words which don't look even slightly

believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn't anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend

to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to

generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc.

Logo

Lorem Ipsum is simply dummy text of the printing and typesetting

industry. Lorem Ipsum has been the industry's standard dummy text ever

since the 1500s, when an unknown printer took a galley of type and

scrambled it to make a type specimen book.

It is a long established fact that a reader will be distracted by the

readable content of a page when looking at its layout. The point of using

Lorem Ipsum is that it has a more-or-less normal distribution of letters, as

opposed to using 'Content here, content here', making it look like

readable English.

The point of using Lorem Ipsum is that it has a more-or-less normal

distribution of letters, as opposed to using 'Content here, content here',

making it look like readable English.

Problem Analysis

SolutionRefugee Background

TitleIt is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.

TitleIt is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.

TitleIt is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.

TitleIt is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.

Footer f ins

Problem 1There are many variations of passages of Lorem Ipsum available, but the majority have

su�ered alteration in some form, by injected humour, or randomised words which don't

look even slightly believable. If you are going to use a passage of Lorem Ipsum, you

need to be sure there isn't anything embarrassing hidden in the middle of text. All the

Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary,

making this the first true generator on the Internet. It uses a dictionary of over 200

Latin words, combined with a handful of model sentence structures, to generate Lorem

Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free

from repetition, injected humour, or non-characteristic words etc.

Problem 2There are many variations of passages of Lorem Ipsum available, but the majority have

su�ered alteration in some form, by injected humour, or randomised words which don't

look even slightly believable. If you are going to use a passage of Lorem Ipsum, you

need to be sure there isn't anything embarrassing hidden in the middle of text. All the

Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary,

making this the first true generator on the Internet. It uses a dictionary of over 200

Latin words, combined with a handful of model sentence structures, to generate Lorem

Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free

from repetition, injected humour, or non-characteristic words etc.

Muslim Culture

Problem 1 Problem 2 Problem 3 Problem 4

E�ect

12

34

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HIGH FIDELITY MOCKUP

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REFUGEE

Home Cause E�ect

f insTONY YU COPY RIGHT 2016 ABOUT US LEGAL TERMS CONTACT US HELP

SolutionREFUGEE

f insTONY YU COPY RIGHT 2016 ABOUT US LEGAL TERMS CONTACT US HELP

Refugees Are Human BeingsThe Globle Humanitarian Crisis

Home Cause E�ect Solution

The cause of refugee crisis is a completed international range problem. It has been existing for a long time since human

beings appear in this planet. Recently the hottest debate about Surya refugee crisis is just a part of huge problem.

LEARN MORE CAUSE

WHERE THERE ARE NEEDS, WE WITNESS

WHAT IS LACKING, WE PRESENT

SOLUTIONS, AND WE DEMAND ACTION.

History Of Refugee

The Cause Of Refugee

Boko Haram - one

Survivor’s Story

Feb 19, 2016

The Ones That

Got Away

Feb 18, 2016

Syria Refugees’ Camp

In Winter

Feb 16, 2016

Negeria’s Forgotten

Crisis

Feb 16, 2016

VIEW MORE

Humanitarians cannot end conflicts, but they

can save lives and restore the dignity of

survivors. Since 1979, Refugees International

has used its independent advocacy to

improve the way aid is delivered and to

ensure that the rights of all displaced people

are respected.

The Old Photo Reminds Us

Jerusalem‘s Forgotten Crisis.

Feb 19, 2016

REFUGEE

Continue Reading

LEARN MORE EFFECT

f insTONY YU COPY RIGHT 2016 ABOUT US LEGAL TERMS CONTACT US HELP

REFUGEE Home Cause E�ect Solution

NEXT STEP FOR SYRIAN REFUGEEIN TURKEY

The E�ect Of Refugee

Social and economic impact of large refugee

populations on host developing countries.

Since the late 1970s, the international community has

been well aware of the severe impact that large scale

refugee populations can have on the social, economic and

political life of host developing countries. The recent

Rwanda emergency has highlighted this.

Feb 19, 2016

Feb 19, 2016

Continue Reading

Continue Reading

Onlookers cheer as fire damages refugee

center in Germany

BERLIN – Onlookers celebrated as a suspected arson fire

damaged a former hotel being converted into a refugee

home in eastern Germany, police said Sunday, raising new

concerns about violence toward new arrivals in a nation

that registered more than a million asylum-seekers...

Feb 19, 2016

Iraq's Invisible IDPs

Over the course of the past decade, millions of Iraqis have

been forced to flee their homes. Prior to 2014,

approximately one million Iraqis were internally displaced.

Since January 2014, millions more have been uprooted by

government-militant violence and the advance of the

group known as the Islamic State or ISIS.

Continue Reading

HOW WILL REFUGEES AFFECT EUROPEAN ECONOMIES?

f insTONY YU COPY RIGHT 2016 ABOUT US LEGAL TERMS CONTACT US HELP

REFUGEE Home Cause E�ect Solution

WAYS TO SOLVE THE WORLDREFUGEES CRISIS

The Solutions Of Refugee Crisis

Protecting refugees is not somebody else’s problem

Continue Reading

Feb 19, 2016

A Broken System

The world’s system for protecting refugees is broken. It is obvious

- from Australia to South Sudan’s vast camps, from Istanbul’s cold

streets to the European Union’s heavily fortified walls.

Worldwide, 19.5 million people have been forced to seek

sanctuary abroad. Governments have a duty to help them. But

most rich countries are still treating refugees as somebody else’s

problem. Hiding behind closed borders and fears of being

“Refugees Organization

PEOPLE ARE DYING WHILE

GOVERNMENTS SPEND

BILLIONS ON BORDER

CONTROL

THE WORLD REFUGEE CRISIS IN NUMBER

19.5M 1.45M 86%

Current number of refugees worldwide

Vulnerable refugees needing resettlement byend-2017

Percentage of refugees hosted bydeveloping countries

Ways to solve crisis

1. Opening up safe routes to sanctuary for refugees is one

important solution. That means allowing people to reunite

with their relatives, and giving refugees...

2. It also means resettling all refugees who need it.

Resettlement is a vital solution for the most...

Feb 19, 2016

Continue Reading

Refugees and migrants try to reach the Greek island of Lesvos after crossing the Aegean sea from Turkey, 30 September 2015.

Stop trafficking and racism

5. All countries should investigate and prosecute tra�cking

gangs who exploit refugees and migrants, and put people’s

safety above all else. Amnesty recently met survivors in

Southeast Asia who said tra�ckers killed people on board

boats when their families couldn’t pay ransoms. Others were

thrown overboard and left to drown, or died from...

Feb 19, 2016

Continue Reading

NONE OF THESE SOLUTIONS

ARE IMPOSSIBLE TO ACHIEVE,

IF POLITICIANS LISTEN TO THE MILLIONS

OF PEOPLE SAYING 'REFUGEES WELCOME!'

LEARN MORE SOLUTIONS

Migrants pass food dropped by a Thai army helicopter to others

aboard a boat drifting in the Andaman sea, 14 May 2015.

A Spanish civil guard tries to pull down an African man climbing

the border fence between Morocco and the Spanish enclave of

Melilla, 15 October 2014.

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FINAL VERSION

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Home Cause E�ect

f insTONY YU COPY RIGHT 2016 ABOUT US LEGAL TERMS CONTACT US HELP

Solution

R E F U G E E

R E F U G E E

f insTONY YU COPY RIGHT 2016 ABOUT US LEGAL TERMS CONTACT US HELP

Refugees Are Human BeingsThe Globle Humanitarian Crisis

The cause of refugee crisis is a completed international range problem. It has been existing for a long time since human

beings appear in this planet. Recently the hottest debate about Surya refugee crisis is just a part of huge problem.

LEARN MORE CAUSE

WHERE THERE ARE NEEDS, WE WITNESS

WHAT IS LACKING, WE PRESENT

SOLUTIONS, AND WE DEMAND ACTION.

History Of Refugee

The Cause Of Refugee

Boko Haram - one

Survivor’s Story

Feb 19, 2016

The Ones That

Got Away

Feb 18, 2016

Syria Refugees’ Camp

In Winter

Feb 16, 2016

Negeria’s Forgotten

Crisis

Feb 16, 2016

VIEW MORE

Humanitarians cannot end conflicts, but they

can save lives and restore the dignity of

survivors. Since 1979, Refugees International

has used its independent advocacy to

improve the way aid is delivered and to

ensure that the rights of all displaced people

are respected.

The Old Photo Reminds Us

Jerusalem‘s Forgotten Crisis.

Feb 19, 2016

Continue Reading

Refugees Are Human BeingsThe Globle Humanitarian Crisis

Home Cause E�ect SolutionR E F U G E E

LEARN MORE EFFECT

f insTONY YU COPY RIGHT 2016 ABOUT US LEGAL TERMS CONTACT US HELP

The E�ect Of Refugee

Social and economic impact of large refugee

populations on host developing countries.

Since the late 1970s, the international community has

been well aware of the severe impact that large scale

refugee populations can have on the social, economic and

political life of host developing countries. The recent

Rwanda emergency has highlighted this.

Feb 19, 2016

Feb 19, 2016

Continue Reading

Continue Reading

Onlookers cheer as fire damages refugee

center in Germany

BERLIN – Onlookers celebrated as a suspected arson fire

damaged a former hotel being converted into a refugee

home in eastern Germany, police said Sunday, raising new

concerns about violence toward new arrivals in a nation

that registered more than a million asylum-seekers...

Feb 19, 2016

Iraq's Invisible IDPs

Over the course of the past decade, millions of Iraqis have

been forced to flee their homes. Prior to 2014,

approximately one million Iraqis were internally displaced.

Since January 2014, millions more have been uprooted by

government-militant violence and the advance of the

group known as the Islamic State or ISIS.

Continue Reading

Home Cause E�ect Solution

NEXT STEP FOR SYRIAN REFUGEEIN TURKEY

HOW WILL REFUGEES AFFECT EUROPEAN ECONOMIES?

R E F U G E E

f insTONY YU COPY RIGHT 2016 ABOUT US LEGAL TERMS CONTACT US HELP

Home Cause E�ect Solution

WAYS TO SOLVE THE WORLDREFUGEES CRISIS

The Solutions Of Refugee Crisis

Protecting refugees is not somebody else’s problem

Continue Reading

Feb 19, 2016

A Broken System

The world’s system for protecting refugees is broken. It is obvious

- from Australia to South Sudan’s vast camps, from Istanbul’s cold

streets to the European Union’s heavily fortified walls.

Worldwide, 19.5 million people have been forced to seek

sanctuary abroad. Governments have a duty to help them. But

most rich countries are still treating refugees as somebody else’s

problem. Hiding behind closed borders and fears of being

Refugees Organization

PEOPLE ARE DYING WHILE

GOVERNMENTS SPEND

BILLIONS ON BORDER

CONTROL

THE WORLD REFUGEE CRISIS IN NUMBER

19.5M 1.45M 86%

Current number of refugees worldwide

Vulnerable refugees needing resettlement byend-2017

Percentage of refugees hosted bydeveloping countries

Ways to solve crisis

1. Opening up safe routes to sanctuary for refugees is one

important solution. That means allowing people to reunite

with their relatives, and giving refugees...

2. It also means resettling all refugees who need it.

Resettlement is a vital solution for the most...

Feb 19, 2016

Continue Reading

Refugees and migrants try to reach the Greek island of Lesvos after crossing the Aegean sea from Turkey, 30 September 2015.

Stop trafficking and racism

5. All countries should investigate and prosecute tra�cking

gangs who exploit refugees and migrants, and put people’s

safety above all else. Amnesty recently met survivors in

Southeast Asia who said tra�ckers killed people on board

boats when their families couldn’t pay ransoms. Others were

thrown overboard and left to drown, or died from...

Feb 19, 2016

Continue Reading

NONE OF THESE SOLUTIONS

ARE IMPOSSIBLE TO ACHIEVE,

IF POLITICIANS LISTEN TO THE MILLIONS

OF PEOPLE SAYING 'REFUGEES WELCOME!'

LEARN MORE SOLUTIONS

Migrants pass food dropped by a Thai army helicopter to others

aboard a boat drifting in the Andaman sea, 14 May 2015.

A Spanish civil guard tries to pull down an African man climbing

the border fence between Morocco and the Spanish enclave of

Melilla, 15 October 2014.

R E F U G E E

Page 33: Tony Yu Midterm5 · some logical stuff. It’s supposed to be like newspaper stuff and some magzine, informational site mixed design element. 14 Competitor Compare Refugee Councile

33

WHY I DREW IT?

Remain Consistent

I drew this picture as the hero images for my refugee website as the final version. The picture is based on the refugee that go

along with the tough life and the dominant colors are red and black that matches my logo and the whole branding style. Red

color means passion birds stand for freedom. All the elements just can define each other.

Page 34: Tony Yu Midterm5 · some logical stuff. It’s supposed to be like newspaper stuff and some magzine, informational site mixed design element. 14 Competitor Compare Refugee Councile

34

IN REAL WORLD

Home Cause E�ect

f insTONY YU COPY RIGHT 2016 ABOUT US LEGAL TERMS CONTACT US HELP

Solution

R E F U G E E

R E F U G E E

Home Cause E�ect SolutionR E F U G E E

Page 35: Tony Yu Midterm5 · some logical stuff. It’s supposed to be like newspaper stuff and some magzine, informational site mixed design element. 14 Competitor Compare Refugee Councile

IN REAL WORLD

35

The cause of refugee crisis is a completed international range problem. It has been existing for a long time since human

beings appear in this planet. Recently the hottest debate about Surya refugee crisis is just a part of huge problem.

LEARN MORE CAUSE

WHERE THERE ARE NEEDS, WE WITNESS

WHAT IS LACKING, WE PRESENT

SOLUTIONS, AND WE DEMAND ACTION.

History Of Refugee

The Cause Of Refugee

Boko Haram - one

Survivor’s Story

Feb 19, 2016

The Ones That

Got Away

Feb 18, 2016

Syria Refugees’ Camp

In Winter

Feb 16, 2016

Negeria’s Forgotten

Crisis

Feb 16, 2016

VIEW MORE

Humanitarians cannot end conflicts, but they

can save lives and restore the dignity of

survivors. Since 1979, Refugees International

has used its independent advocacy to

improve the way aid is delivered and to

ensure that the rights of all displaced people

are respected.

The Old Photo Reminds Us

Jerusalem‘s Forgotten Crisis.

Feb 19, 2016

Page 36: Tony Yu Midterm5 · some logical stuff. It’s supposed to be like newspaper stuff and some magzine, informational site mixed design element. 14 Competitor Compare Refugee Councile

IN REAL WORLD

36

The E�ect Of Refugee

Social and economic impact of large refugee

populations on host developing countries.

Since the late 1970s, the international community has

been well aware of the severe impact that large scale

refugee populations can have on the social, economic and

political life of host developing countries. The recent

Rwanda emergency has highlighted this.

Feb 19, 2016

Continue Reading

Home Cause E�ect Solution

NEXT STEP FOR SYRIAN REFUGEEIN TURKEY

R E F U G E E

Page 37: Tony Yu Midterm5 · some logical stuff. It’s supposed to be like newspaper stuff and some magzine, informational site mixed design element. 14 Competitor Compare Refugee Councile

IN REAL WORLD

37

Home Cause E�ect Solution

WAYS TO SOLVE THE WORLDREFUGEES CRISIS

The Solutions Of Refugee Crisis

Protecting refugees is not somebody else’s problem

Continue Reading

Feb 19, 2016

A Broken System

The world’s system for protecting refugees is broken. It is obvious

- from Australia to South Sudan’s vast camps, from Istanbul’s cold

streets to the European Union’s heavily fortified walls.

Worldwide, 19.5 million people have been forced to seek sanctu-

ary abroad. Governments have a duty to help them. But most rich

countries are still treating refugees as somebody else’s problem.

Hiding behind closed borders and fears of being “flooded”...

Refugees Organization

PEOPLE ARE DYING WHILE

GOVERNMENTS SPEND

BILLIONS ON BORDER

CONTROL

THE WORLD REFUGEE CRISIS IN NUMBER

19.5M 1.45M 86%

Current number of refugees worldwide

Vulnerable refugees needing resettlement byend-2017

Percentage of refugees hosted bydeveloping countries

Ways to solve crisis

1. Opening up safe routes to sanctuary for refugees is one

important solution. That means allowing people to reunite

with their relatives, and giving refugees...

2. It also means resettling all refugees who need it. Resettle-

ment is a vital solution for the most...

Feb 19, 2016

Continue Reading

Migrants pass food dropped by a Thai army helicopter to others

aboard a boat drifting in the Andaman sea, 14 May 2015.

R E F U G E E

Page 38: Tony Yu Midterm5 · some logical stuff. It’s supposed to be like newspaper stuff and some magzine, informational site mixed design element. 14 Competitor Compare Refugee Councile

38 THANKS FOR YOUR TIME