Tony Woods - SEO Content Strategies - ionSearch 2012
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Transcript of Tony Woods - SEO Content Strategies - ionSearch 2012
ionSearch 2012
Tony Wood
Eden Luxury Group
Content Strategy
Tony Wood
Very Interesting Times Indeed...
March 50 Pack
{Great | Excellent |Fantastic |Wonderful |Terrific| Superb| Amazing| Awesome| Perfect| Remarkable |Beneficial
|Tremendous }{ content| articles| written content| information | subject material| subject matter| articles and other content| article content| website content |posts|
article} {is |is actually |is definitely |is certainly| is without a doubt| is undoubtedly
} {no longer |will no longer be} an option |choice |alternative | solution| method| preference | decision| opportunity | substitute| approach| plan}.
“Tony, there are too many words on the page...”
WITH HALF A MILLION PLUS SEASONAL SKU’S, ACROSS 18 SITES, ON CONTIGUOUS IP’S
Product descriptions ARE content
Curation – Real time dashboards
Engagement Metrics
A DECADES WORTH OF PPC DATA
SEARCH DATA
ANALYTICS (ENGAGEMENT. CONVERSION ATTRIBUTION)
eCRM ANALYSIS (RETENTION MODELS)
CONVERSION ANALYSIS
GOES WITHOUT SAYING…
rel=author
product rich snippets
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One Stop Plus
Lane Bryant
KNOWING WHEN TO SAY “NO!”
THANK YOU