est. 1998

At Tonic we specialise in brand development, publications, corporate communications, website design and environmental graphics.

Since 1998 we have been producing award-winning designs for some of Australia’s largest (and smallest) organisations. Our expertise covers all aspects of production including: design, copywriting, photography, printing, and distribution. Throughout this document you will find examples of creative solutions we’ve designed and developed for some of our clients.

We’re Tonic Conne

ctive

a boutique graph

ic,

print & web design agenc

y...

and we love club land!

TONIC CONNECTIVE’S SERVICES

PhotographyCorporate or artistic photography is an artform

and we are the experts. We can create a bespoke solution for your annual report that reflects the tone of your organisation and the message you want to communicate.

CopywritingOur professional copywriters can tackle

your design project with a clear, consistent and unified voice that makes even the most

complicated information simple. We can also offer a professional proof reading

service at any stage of the project.

DesignOur award winning graphic design skills can meet

the needs of your organisation with a creative solution that will exceed your expectations. We can work wonders within your existing brand

styleguide or develop a completely new design look that delivers the elusive ‘wow factor’.

ProductionOur knowledge of embellishments, paper finishes,

binding techniques and environmental best practice allows us to take a great print design piece to the next level. We can also design and develop

website solutions to help your organisation reach an even wider audience in the online market.

Our award winning graphic designers can meet the needs of your organisation with a creative solution that will exceed your expectations. Our range of services include:

WEBSITE DESIGN

PRINT PUBLICATIONSE-MARKETINGINTERACTIVEDIGITAL ANDNEW MEDIA

PHOTOGRAPHY VIDEOGRAPHY

COPYWRITING AND PROOFING

CORPORATE COMMUNICATIONS

AND

ANYTHING!

South Sydney Rabbitohs Branding, Logo Development, Annual Report, Marketing Material, Environmental Graphics, Publications and Advertising: Conceptual Development, Design, Copywriting, Photography and Print

REFLECTING WITH SLAMMING SAMHIS ASPIRATIONS FOR THE FUTUREROY ON LEAVING RABBITSHIS TIME AT THE CLUB AND HIS FUTURE

IN THE ENGLISH SUPER LEAGUERABBITOHS PARTNERSAUDIOTECHNICA PROUDLY DISPLAYING

THEIR OWN RABBITOHS JERSEYSFATHER RABBITS HAVE BABY BUNNIESPROUD DADS MATT KING AND LUKE BURGESS

SEASON 13: ISSUE 02

YEAR IN PREVIEW: A LOOK AHEAD TO SEASON 2014MEET ‘MIGHTY’ JOE PICKER: THE NEW RABBIOHS RECRUIT SPEAKS

ABOUT HARD WORK AND TOUGHNESSSOUTHS CARES GRADUATE GETS RUB OF THE GREEN: A SOUTHS CARES GRADUATE’S JOURNEY TO THE HALLOWED TURF OF THE SCG

SEASON 14: ISSUE 01

The South Sydney Rabbitohs have been working with Tonic since 2006 on a range of one-off and seasonal design projects. These range from high quality publications, large format signage, logo design and web-graphics to name a few. Their project management and client servicing has been excellent throughout my experience working with them over the past 8 years. They are creative and delivery driven in balanced parts. Tony and his team are committed to getting the job done, even if it requires going above and beyond, and that is a rare quality to find.

John RichardsonChief Commercial Officer, South Sydney Rabbitohs

20%15%

65%

APR 2013 | VOL.30 | NO. 3

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HELP YOUR

CLUB EXCEL

MANAGEMENT

REPORTING

MADE EASY

THE AMALGAMATION EQUATION: THE STORY OF THREE

CLUBS WITH A UNIQUE VISION FOR BUSINESS SURVIVAL

ON PAR FOR

PROGRESS

THE PORT MACQUARIE GOLF CLUB’S

PIVOTAL PLANNING & SMART

SPENDING STRATEGIES

This month...

IF IT’S A BEAST TO MANAGE,

YOU’LL ALWAYS FALL SHORT

SAVE YOURSELF

AN ARM & A LEG:

FALLING FOUL OF

THE ENVIRONMENT

DO SO AT YOUR OWN LIABILITY

SAFEGUARING YOUR BUSINESS AGAINST FRAUD

Socially Speaking

UncertaintyWHY SOCIAL GAMING

ENTHUSIASM IS CREATING

SOME CONCERN

Special Issue

Financial Management to

Feature Story

Club Food

RevolutionOCTOBER 2013 | VOL.30 | NO. 9

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SHIPS

Ballina RSL & the

SHELLEY’S:

TOO GOOD

TO BE TRUE?

CONTEMPORARY LUXURY

AT THE SHELLHARBOUR CLUB

This month...

ClubPATHWAYS:

Connecting Clubs & Careers

YOUR CLUB LEADERSHIP AND DEVELOPMENT STARTS NOW

A Framework

FOR INNOVATION

GETTING AHEAD MEANS THINKING SMARTER THAN THE REST

Also...

If the industry’s food culture is

vibrant, colourful, and growing

faster than anywhere else, is

your club keeping pace?

Health &

Fitness for Life

IT’S ALL NOW POSSIBLE

THANKS TO THE ROOTY

HILL RSL’S LATEST

DEVELOPMENT

RISING FROM

THE ASHES

RECONSTRUCTION OF MUDGEE’S

FIRE RAVAGED GOLF CLUB

DECEMBER 2012 | VOL.28 | NO. 11

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FEATURE STORYp.72

CELEBRATING THE SUCCESS OF THE LONDON 2012 NSWIS TEAM

SUPPORTING

OUR OLYMPIC

TALENT POOLTomorrow’s Talent Leading Today

Our Future Club Leaders Graduate

TAKING CONTROL

OF WORKERS COMP

The Industry Alternative for Your Club

STRATEGIC STROKES

Is Your Business Keeping Up?

MANAGING YOUR

MANDATORY

TRAINING

REIGNING IN

THE GAMBLING

REFORMSComprehensive Review of the

National Gambling Reform Bill

Also featuring...

The Right Skills & Knowledge

to Enhance our Industry

NOVEMBER 2013 | VOL.30 | NO. 10

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This month...

BE EMPOWERED TO MAKE INFORMED

INVESTMENT DECISIONS

EXECUTIVE EMPLOYMENT IS ONE OF THE

MOST IMPORTANT LEGAL RELATIONSHIPS

YOUR CLUB WILL ENTER INTO

ACHIEVE...

THE BEST BOARD

WHAT’S STOPPING YOUR CLUB FROM TRANSFORMING

ITS GOVERNING BODY INTO AN EFFECTIVE BOARD?

THE COMPETITIVE PRESSURES TO CATER TO AN

INCREASINGLY SOPHISTICATED DINING PUBLIC

Pg. 58

Be...WE WANT YOUR

CLUB TO BE THE

VERY BEST IT CAN

LEARNING FROM OUR POLITICAL LEADERS

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Awards:Feature

Story

THE FEDERAL GOVERNMENT’S NEW ERA IN GAMBLING POLICYMoving On from Mandatory

Pre-Commitment

SPECIAL REPORT:

CLUBS SUPPORTING VICTIMS & VOLUNTEERS

NSW BUSHFIRES 2013Also...

JAMES MAGNUSSEN

THE MISSILE ON A MISSION

DIAL UP THE

VOLUME:

This month...

MAXIMISE YOUR COMMUNITY

ENGAGEMENT WITH

YOUNG ADULTS

THE FOOD WE

LOVE TO EAT

THE DUDE FOOD MOVEMENT IS UPON US

Live Music Matters

Pushing Your

Club’s Potential

‘Max’to the

A BID TO REVIVE SYDNEY’S

AILING LIVE MUSIC SCENE

Feature Story

It’s Tony‘s Turn

SEPTEMBER 2013 | VOL.30 | NO. 8

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CLU

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To Infinity & Beyond:

Australia Decides:

Caring for Our

War Memorials

HELPING TO PROTECT OUR

STATE’S MONUMENTS

FROM RISK & DAMAGE

This month...

BE SHAKEN AND STIRRED WITH

REVERSBY WORKERS’ CLUB

CONSTRUCTING A

50 YEAR HISTORY

THE ILLAWARRA MASTER BUILDERS CLUB

Why Can’t We Just Get Along?UNDER REVIEW: LIQUOR,

GAMING & ADMINISTRATION

WITH A FIVE YEAR REVIEW UNDERWAY, WHAT WILL IT MEAN FOR CLUBS?

NEW FEDERAL ANTI-BULLYING LAWS TO STOP WORKPLACE HARASSMENT

Also...

THE LIBERAL NATIONALS

HAVE SECURED A CLEAR

MAJORITY ENDING SIX

YEARS OF LABOR RULE

The King of Clubs

REWARDS OF MUTUAL TRUST & FAITH

Club Generosity Flows In

MOST POPULAR ENTERTAINMENT IN TOWN?

FEBRUARY 2011 | VOL.27 | NO. 1

WRESTLING

WITH THE BEST

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EO Pay D

ebate Risk M

anagement

E-Business Metrics

General Protection Provisions

Flood Relief:

WOK THE LINE

AN INDUSTRY’S AFFAIR WITH

CHINESE RESTAURANTS

p.38

p.78

p.72

Has the decision

really been made?

Public perceptions to pre-commitment

Social Media :)

Is it a useful tool for your

business; and if so, can it

really help your club?

SPECIAL

FEAT

URE

Urge to Merge

Is amalgamation the right path of business survival

for your club? If so, what’s your strategic value?

ClubsNSW ‘Club Life’ Monthly Magazine and Annual Report: Conceptual Development, Design, Copywriting and Photography

From record covers to road signs, posters to packaging, or magazines through to something more mustered, graphics and typography touch every area of our lives. At Tonic Connective, it’s not about redefining the rules of design, but rather that the core elements of great design effectively resonate with our 21st-century visual culture. We live in a design world, where everything is designed...only difference is, you’re in control when Tonic Connective is in the driver’s seat.

Olivier Björksäter-BleylockPublications Manager - ClubsNSWEditor, Club Life Magazine

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CheCk out the latest

and greatest from

aristoCrat & muCh more

A Day for Responsible Play

chefsFeature

Story

JULY 2013 | VOL.30 | NO. 6

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No ‘Secret Code’for Clubs

Meet the FinAlists FRoM the 2013 cheF’s tABle coMPetition

A SeCond ChAnCeWhat does a change in leadership mean for clubs?

TopMandatory

Mandatemandatory training guidance for club directors

& managers

This month...

did you knoW that gaming machines have no memory?

improving operations With best practice guidelines

Remunerating At the topare purse strings opening?

to LeAd our nAtion

Club Food: An iDée Fixe?a signature style helps create a hit

Also...

74

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November. 2013

Club Entertainment

So this is it! The great follow-up to

El’Circo Rouge that we’ve anticipated

since it debuted with great gusto at

the Canterbury-Hurlstone Park RSL in late

2011 and a follow-up run at the Rooty Hill

RSL last year. And, it seems the wait was

well worth it…for while Blanc is a particle

beam in comparison, as weightless as light

but concentrated with direction, it offers a

flurry of rhythms, masterful arrangements,

cavernous echoes, chiming music boxes,

and brooding Russian strings buoyed

by thumping bass hits which spring the

production’s winter wonderland backdrops

to larger-than-life proportions. But the

mastermind behind El’Circo, artistic director

Marc Kuzma, exercises care in spreading

the spangle…forever the dreamer, Kuzma

has created a magical production that

seemingly flies off the pages of a fairytale.

But prepare to be enthralled by a plethora

of circus acts influenced with the matchless

charm and flavour of Parisian cabaret.

Without it, it simply wouldn’t be El’Circo…

Both cohesive and inconceivably modern,

El’Circo Blanc offers more than a Parisian

cabaret; it’s a Russian fable that’s beautifully

executed with majestic, dreamlike effects.

And making its debut back at the Rooty Hill

RSL this month, the show’s troupe of entirely

fresh faces have taken clowning out of the

world of circus and brought it into the club

theatre, fusing traditional and contemporary

theatrical clowning arts with the beautifully

crafted visual spectacle of flying trapeze,

circus and aerial arts, silks, and loads more.

Coated in such a delicious sheen, El’Circo

Blanc opens with a timeworn Babushka

sharing a fanciful allegory of epic proportions,

recounting tall tales to her man-servant,

the extremely-talented Mr Gørski about

the circus trailblazing adventures of her

granddaughter, Anastasia. And as the affable

Babushka transforms with titillating talent

into the show’s Master of Ceremonies,

Verushka Darling, the show shifts gears to

create a world of wonderment and fantasy

that transports the audience to a dream-

like place in which you’ll be ensnared by a

giant spider’s silk web, shrouded in mist,

deluged by giant snowflakes in an exploding

blizzard, and bombarded by a thrilling

grand finale in which they take Russian

dancing to a whole new level, and make

you think that you too can dance along.

Acted spontaneity is a hallmark of El’ Circo

Blanc: It brings meticulously rehearsed

pieces to life and makes you feel there is

nowhere in the world you’d rather be.

It all looks so simple and that’s the

intriguing bit because, from the moment

Mr Gørski’s downtrodden diminutive clown

first shuffles on stage this show hooks you

into a weird and wacky place where the

music tells you all you need to know. And

there’s lots of it used to great and dramatic

effect, but it never overshadows the show.

If anything, it’s what sets El’Circo Blanc

apart from its hybrids in that live vocals

feature via the chanteusing capabilities of

Catherine Alcorn and her Ice Queen alter-

ego who hasn’t lost her ability to create

sonic otherworlds that perfect the wintry

terrain, or to achieve an overwhelmingly

full sound while maintaining an air of wide,

open space. In fact, it could be argued that,

texturally, Alcorn has mastered her voice

with this production. And the tidy drama of

the arrangements suit the physical electricity

of Alcorn’s voice, as she moves through the

music with focused, contagious pleasure.

It’s as if she owns and knows every inch

of space and shadow in these songs.

With the El’Circo brand back on exclusive

tour in the New South Wales club industry,

El’Circo Blanc is available as a degustation

dinner and entertainment package (with

menu flexibility available) for your club to

offer as a unique means of captivating your

members and drawing in big crowds. The

creative team behind this production have

set a standard for itself that’s not easily

equalled, much less surpassed and not only

taps the musical spirit, but also reaches

to the magical soul of the nouveau cirque

movement, all the while indulging your

tastebuds with a multi-course degustation

dinner that’s truly an event in itself. Word

has it too that El’Circo will venture up the

New South Wales coast, with some spot

performances at Wests New Lambton, whilst

a Christmas in July booking at Canterbury-

Hurlstone Park RSL will see it return to the

premier club that took on the first El’Circo

production with unmatched success.

Above it all, El’Circo Blanc outdoes all others

in sets and costumes, and awakens your

sense of wonder and spontaneity, creating an

atmosphere in which you can feel at home,

feel free, take part, go wild, and enjoy the

experience. Sold as a tailor-made package to

suit your member demographics, El’Circo is

an easily-transported travelling show that’s

available exclusively to the New South Wales

club industry. And whilst based in Sydney,

the show is set to hit the regional road, so

don’t think your club can’t be considered.

And whilst generally best suited to a more

intimate surrounding catering to up to

100 people, the El’Circo format can easily

increase to a few hundred people depending

upon the size of your club auditorium and

the scale of the production you select.

Billed as an unprecedented theatrical

experience, El’Circo Blanc really is unlike

anything else your members will ever witness,

bringing a world of magic, winter fantasy,

and culinary delights to the club scene. So,

don’t delay in securing a booking with El’Circo

at your club – it’s sure to blow the socks off

everyone that attends. And remember, with

over 30 performers on the books, heaps of

different courses on rotation from the kitchen

(in which they’ll work with your club’s kitchen

team to custom develop a menu), you can

be assured that every time your members

go, their interest will be captured and they’ll

be affected by the magic again and again.

T he ex t remely f lex ible and talented per for mers of t he

E l ’Ci rco f ranch ise f rol ic in a w inter wonderland t h is

fest ive season…and it ’s com ing to a club near you!

S T ORY BY JOBE LU K JA N E N KO, PHO T O GR A PH Y BY F E R NA N D O B A R R A Z A

ClubsNSWAnnual Reports: Covers and Inside Page Layout Sample

‘Club Life’ Monthly Magazine: Inside Page Layout Samples

Twenty Thirteen Annual Report

GoldboxxxResponsive Website Design and Development and Social Media Skins

Twitter Skin Design

Responsive Website, Shop Page Design

Footy Fit with Willie PetersBranding, Logo Development, Marketing Materials, Publications, Signage and Advertising: Conceptual Development, Design, Copywriting, Print and Responsive Website Design and Development

Aspen: Vita-MinisResponsive Website Design and Development: Conceptual Development, Design and Digital Production

Pilates InsyncBranding, Logo Development, Marketing Materials: Conceptual Development, Design, Print and Responsive Website Design and Development

Responsive Website, About Us Page Design

Responsive Website, Private Session Page Design

Electronic Direct Mailer (eDM) Campaign DesignseDM Campaign Design and Development, Copywriting, eMarketing Plan

Deppro Depreciation Professionals eDM Design

Tonic Connective eDM Design

Deppro eNews eDM Design

Logos

Accord

Left of Centre Agency

Neo BBQPeople Motion

Dreamteam Management

Missing Ink

Nicholas George Lawyers

Platypus Shoes

Tenant Recruitment

Club Life Magazine

Zepah Tennis Equipment

Pilates In Sync

Logos

Modern GermanyOmni GO MP3

Registrar Community Housing

Rabbitohs 100th Year Ellerslie Lodge

South Sydney Rabbitohs The Bell

Lower Hunter Conveyancing Footy Fit with Willie Peters

Fast Max Cleaning Services

Nourish NFP

Pragmatic Improvement

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94 McEvoy Street, Alexandria NSW 2015+61 2 9698 5510contact@tonicconnective.comwww.tonicconnective.com

Contact our design experts today

tonicconnective.com