ToncrayPRess

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Scott E. Toncray ToncrayPRess.com Introducing

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Transcript of ToncrayPRess

Page 1: ToncrayPRess

Scott E. Toncray ToncrayPRess.com

Introducing

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Scott E. Toncray ToncrayPRess.com

ToncrayPRess

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Scott E. Toncray ToncrayPRess.com

About ToncrayPRess

• ToncrayPRess is a full-service public relations firm headquartered in Franklin, Tenn. with a location in Georgetown, Ky. The firm offers strategic communications and public relations counsel including crisis management to clients facing a broad spectrum of issues and challenges. Whether you’re an established organization or just starting out, our creative mix of traditional and digital PR strategies will help you excel in today’s social world. We offer:

• PR Campaign Planning

• Brand analysis

• Social Media Strategy/Set-up

• Press release drafting

• SEO press release distribution

• Website content

• Marketing material content

• Collateral review

• Graphic design

• Multimedia journalism

• Media Training/research

• Crisis Communications

• Proprietary Media List

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About Scott Toncray

• I have intensive experience working in public relations and integrated marketing communications (IMC) for regional and global organizations.

• I’m a creative, big picture thinker able to develop solutions that bring solid, measurable results using traditional and emerging new media platforms.

• I’m an experienced communicator with national media relations and crisis management experience. Since 2007, I have been working to bring new technology, news gathering and storytelling techniques to the forefront of how an organization communicates its message to the public.

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About Scott Toncray

• Currently - I am an independent practitioner with a heart for brokering stories between organizations that are making a difference and new and traditional media outlets

• Most recently I worked with Gish, Sherwood and Friends Agency as an account public relations manager.

• Prior to that - I served for nine years with Wycliffe Bible Translators USA and its subsidiaries developing campaigns targeting national Christian and secular media outlets.

• Prior to that I worked during Hurricane Katrina and continue to work with the American Red Cross in Disaster Public Affairs

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Campaign experience

• Uganda and Tanzania - The objective of this campaign was to meet with and place the organization and the fundraising initiative – “Last Languages Campaign” into national media outlets

• The Results - We placed our organization spokesperson/CEO on NPR, AP Radio, CBN, The Global Post, RNN, and CNN to begin relationships that are being leveraged for continuing newsworthy stories.

Wycliffe CEO Bob Creson and George Thomas, CBN

Moody Radio’s Paul Butler interviews Bob Creson

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Campaign experience

Uganda and Tanzania Results - We placed stories and collected content for internal audiences.

Media placement -

• http://vimeo.com/12371479

• http://vimeo.com/9936841Already tagged

• http://wycliffeusa.wordpress.com/tag/paul-butler/

• https://vimeo.com/4883519

• http://wycliffeusa.wordpress.com/2009/05/19/wycliffes-first-ugandan-missionary/

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Campaign experience

• Washington D.C. - The objective of this campaign was to meet with and place the organization and the fundraising initiative – “Last Languages Campaign” into national media outlets

• The Results - We placed our organization spokesperson/CEO on NPR, AP Radio, CBN, The Global Post, RNN, and CNN to begin relationships that are being leveraged for continuing newsworthy stories.

• The glory belongs to God - “I can do all things through Christ who strengthens me.”

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Reaching your objectives

1. We will set specific, measurable, achievable and challenging goals to meet your business and communications objectives

2. We will begin with primary and secondary research to learn about your audience

3. We will create an agreed plan of action

4. We will implement the plan and then evaluate the outcomes and modify the plan to form best practices

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by Targeting your Audiences

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ContactScott E. Toncray

President/Chief Strategy Officer1-(407) 375-2770

[email protected]://ToncrayPRess.com

Twitter: @stoncray