TOMTOM CONNECTED NAVIGATION SYSTEM

CEES VAN DOK

HEAD OF TOMTOM USER EXPERIENCE AND DESIGN

NAVIGATION SOME 80 YEARS AGO

ONCE UPON A TIME THE CAR ‘HMI’ WAS EASY,

INTUITIVE AND SORT OF FRIENDLY

WHAT HAPPENED?

INCREASED CAPABILITIES CAUSE COMPLEXITY

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“Automakers know many electronic features, typically

meant to be innovations, have instead frustrated and

alienated customers. Many HMIs … have aggravated

and even enraged owners”

Bill Visnic – Edmunds.com

MANY FOLLOWERS, FEW INNOVATORS

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STUCK IN CONVENTIONS

HUMAN INTERACTION WITH TECHNOLOGY IS ON AN

ACCELERATED PATH

BASIC USER NEEDS

HAVE NOT CHANGEDWHAT’S IN IT FOR THE HUMAN IN HMI?

DRIVERS WANT TO BE INFORMED…

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DRIVERS WANT TO FEEL SAFE AND IN CONTROL…

THE EXPERIENCE SHOULD REASSURE

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NOT WASTING TIME…

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BE ENTERTAINED…

ENJOY DRIVING…

AND DISCOVER NEW EXPERIENCES

FRESH VIEW ON TOMTOM NAVIGATION UI

THE MAP IS THE USER INTERFACE

MAP IS THE USER INTERFACE / TAP DOWN FOR INFO

MAP IS THE USER INTERFACE / FIND PLACES

MAP IS THE USER INTERFACE / TAP DOWN FOR INFO

A USER RELEVANT TRAFFIC EXPERIENCE

TRAFFIC UX / DELAYS ON ROUTE

TRAFFIC UX / OVERVIEW IN ROUTE BAR

TRAFFIC UX / JAM AHEAD WARNING

TRAFFIC UX / FASTER ROUTE SUGGESTION

TRAFFIC UX / FASTER ROUTE SUGGESTION

EASY TO FIND ADRESSES AND PLACES

UNIFIED SEARCH UI

ENTER AN ADDRESS BY PLACE, STREET, ZIP,

AREA...

RESULTS AS EASY LIST OR ON MAP

LOOK UP A PLACE BASED ON A NEED

WHERE DO YOU WANT TO SEARCH?

QUICK SEARCH / SEARCH WHILE DRIVING

USEFUL AND RELEVANT FOR ANY CAR DRIVE

TWO TAPS TO DRIVE TO FAVORITE DESTINATIONS

ADDING STOPS TO A ROUTE

QUICK OVERVIEW OF ALTERNATIVES

CONNECTED NAVIGATION

SYSTEM

FOR BROAD RANGE OF SCREENED DEVICES

UI COMPONENTS DISTRIBUTED OVER DISPLAYS

TOMTOM CONNECTED NAVIGATION SYSTEMFulfill the need for easy to integrate modular navigation components

Pre-integrated

CNS system

Modular

CNS components

DYNAMIC MAP

NAVIGATION

SOFTWARE

CONNECTED

SERVICES

DYNAMIC MAP

NAVIGATION

SOFTWARE

CONNECTED

SERVICES

TomTom PND

DYNAMIC MAP COMPONENTGlobal, content rich and fresh NDS maps through incremental updates

• Global coverage

• Rich map content

• High-quality automotive grade

• Synchronised historic & real-time traffic

• Passive & active drivers’ feedback

• NDS & OpenLR incremental updates

NAVIGATION SOFTWARE COMPONENTNavKit implements all navigation application logic of a full turn-by-turn client

• Platform-independent

• Fast and accurate routing

• Pre-integrated connected services

• Pre-integrated NDS map

• Fully customisable user experience

CUSTOMIZE / BRAND THE TOMTOM REFERENCE UI

CUSTOMIZE / BRAND THE TOMTOM REFERENCE UI

NAVIGATION SOFTWARE COMPONENTNavigation Client Software: NavKit, NavUl

NavApp

NavKitPortable UI decoupled navigation engine with managed

interfaces

• Best-in-class routing engine

• Application logic entirely decoupled from the User

Interface

• HW and OS agnostic

• Runs on restricted hardware

• Global

NavUITomTom's reference User Interface

• Makes full use of NavKit's capabilities

• Current implementation is Android-based

• OEM specified UI

NavKit SDK

• Windows & Linux installer

• Java and C++bindings for Android & Linux platform

CONNECTED SERVICES COMPONENTTomTom Traffic real-time data sources

• Highly accurate measurements of

traffic jams and delays

• High update frequency, resulting in a

low latency of jam information

• Highest road coverage with real-time

jam information

CONNECTED SERVICES COMPONENTNavigation centric services build or sourced

weatherfuel

parking

Ability to aggregate

third party services

traffic

speedcams

places

Services

THANK YOU

Company confidential - TomTom 201349

SUMMARISING THE BENEFITS OF CNSCore ingredient to a unique IVIS system based on modular (pre-integrated) components

QualityWorld class user experience

TimeReduced time-to-market by

design for easy integration

InvestmentLower investment in development

testing and validation

ALL NEW TOMTOM GO

CROSS JOURNEY EXPERIENCENavKit Worker and NavCloud

Navigation Settings

Routes

Share

Web Smartphones & tablets PNDs & in dash

Destination

POIs and Favorites

TODAY’S IN-VEHICLE INFOTAINMENT SYSTEMS

Mobile phone integration

Rear view camera

Car diagnostics

Voice control

Audio

Navigation

Connected services

(e.g. Traffic)

Assistance

Entertainment

CONNECTED NAVIGATION COMPONENTSThe components are designed to create an OEM-branded custom system

• Class Leading

• Easy to integrate within an OEM’s custom system

• Flexible around which components may be integrated

• Open standards-based, where possible

• Market tested

STATE-OF-THE-ART EASY TO INTEGRATE OFF-THE-SHELF MODULAR