Digital Marketing StrategyBy Michelle Budaj

TOMS Shoes

With every pair you purchase, TOMS will give a new pair to a child in need.

One for One.

Challenges vs. Goals

Knowledge of TOMS Shoes and Friends of Toms (Nonprofit)Expanding clienteleParticipation in nationwide events

Increase and tailor social mediaIncrease SalesCreate awareness of International situationsExpose one of a kind movement

Step by Step…There is Always Room for Improvement

Where Do You Take Your TOMS?

Create a profile and meet with other fans

Check into locations and share your TOMS adventures with friends

See company updates while on the go

Use a GPS navigation to find the closest location to purchase a pair

Connect to the TOMS website and make purchases from your phone

See the new styles and how to wear your shoes

TOMS

One for One… Buy One for Less

$35 Dollars worth $70 at TOMS

Shoes (www.Tomsshoes.com)

Blake Mycoskie, Founder of TOMS

Style Your Soles From Your Soul

•Create a Style Your Soles site

•Allow customers to personalize and purchase their own shoes with their favorite colors and patterns

•Fans will vote on favorite shoes created each season

•Winning shoes will be mass produced and sold on TOMS.com

Step into Search Engine Optimization

Lightweight Shoes

Canvas Shoes

Simple Shoes

Measuring TOMS SuccessM

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TOMS Budget and Timeline

SEO

$$$

Social Media

$

Smart Phone Application

$$$

Online Coupons

$$

Website Modification

$$

Google Analytics

$$