TomorrowWorld Newsletter

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Headliners .......................2 Questions and Answers...2 DreamVillle .....................3 Revenue ...........................3 Activities ......................... 4 More Information ...........4 Every September The history of its annual festival TomorrowWorld arrives at Chattahoochee Hills, Geor- gia, just outside of Atlanta. This three-day festival (and five-day camping experience) is known for its innovative and immersive experiences with enchanting acts and animation, camping, gourmet food and décor. It is the second international edition of Belgium, Tomorrowland, a popular electronic music festival. Started in 2013, TomorrowWorld will return for its third year making it the first European festival to arrive on U.S. soil and first to set a minimum age of 21. However, visitors from more than 75 countries travel to this festival. Chattaghoochee Hills, inspired by Tomorrowland’s home in Booom Belgium, is filled with rolling hills, natural lakes and scenic pastures, which gives it a unique picturesque oasis. This year’s theme: The Key to Happiness, will feature eight stages with three new ones. Every ticket holder will also receive with a Key to Happiness to unlock his or her Magical Treasure Chest. Inside will be the leather and RFID-chipped bracelet that grants entry into the festival as well as a wallet on festival grounds. During the festival, a lot of places don’t have signal, which services as a great place to disconnect from the digital world. This would allow one to connect with others and oneself. Participants also have the option to camp in DreamVille, a medieval-inspired village where people camp, buy food and drinks and connect with other festivalgoers. What’s Inside Key To Happiness Stage. (Tomorrowland).

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Transcript of TomorrowWorld Newsletter

Page 1: TomorrowWorld Newsletter

Headliners .......................2 Questions and Answers...2 DreamVillle .....................3 Revenue ...........................3 Activities ......................... 4 More Information ...........4

Every SeptemberThe history of its annual festival

TomorrowWorld arrives at Chattahoochee Hills, Geor-gia, just outside of Atlanta. This three-day festival (and five-day camping experience) is known for its innovative and immersive experiences with enchanting acts and animation, camping, gourmet food and décor. It is the second international edition of Belgium,

Tomorrowland, a popular electronic music festival. Started in 2013, TomorrowWorld will return for its third year making it the first European festival to arrive on U.S. soil and first to set a minimum age of 21.

However, visitors from more than 75 countries travel to this festival. Chattaghoochee Hills, inspired by Tomorrowland’s home in Booom Belgium, is filled with rolling hills, natural lakes and scenic pastures, which gives it a unique picturesque oasis. This year’s theme: The Key to Happiness, will feature eight stages with three new ones. Every ticket holder will also receive with a Key to Happiness to unlock his or her Magical Treasure Chest. Inside will be the leather and RFID-chipped bracelet that grants entry into the festival as well as a wallet on festival grounds.

During the festival, a lot of places don’t have signal, which services as a great place to disconnect from the digital world. This would allow one to connect with others and oneself. Participants also have the option to camp in DreamVille, a medieval-inspired village where people camp, buy food and drinks and connect with other festivalgoers.

What’s Inside

Key To Happiness Stage. (Tomorrowland).

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Q. What does the slogan “Yesterday is history; today is a gift; tomorrow is mystery” mean to you?

A. I guess to me it means learns from the past, enjoy today and don’t worry about what tomorrow will bring. The point of festivals is to escape reality in my mind and connect with yourself and your friends. Life is so full of worries and stresses and we need to step away from those from time to time.

Q. What should we expect from this year’s festival compared to last’s? A. Expect for us to deliver a world class experience unlike anything else in the states.

TW is special in so many ways. We are bringing over the stage from Belgium again and

rolling out a number of new interactive aspects of the festival this year.

Q. How would you describe the TomorrowWorld experience in one sentence?A. One word: Awe-inspiring

Questions and Answers: Paul Reed, Director of MarketingQ. What made you work for TomorrowWorld?A. I first became interested after I attended its first year in 2013. I was new to SFX at that point and had the opportunity to go through my company. It was truly an eye-opening and life-changing experience.

Q. What were some major changes you’ve witnessed from your time working here? A. The festival has grown a lot in the past couple of years. I think, to the fans, the festival has improved year after year in what it offers. From the stages to other activities, every year TomorrowWorld tries to make the experience better and more immersive.

Q. What are some examples of activities and surroundings that motivate you? A. I take a lot of energy from my team, like when everyone is working together and pushing each other that just makes me want to be that much better. I really enjoy traveling and new experiences, it’s so enriching and changes your perspective on things.

Photo credit: Paul Reed.

Live in the Music This year’s lineup contains more than 100 artists spread across eight stages. It also features a diverse array of performers from Kaskade, Tiësto, DJ Snake, Showtek, Bassnec-tar, Hardwell, Armin Van Buuren, David Guetta, and Porter Robinson as some of the head-liners.

Other artists include Shiba San, Andrew Rayel, Audien, Dotcom, Giraffage and many more. Former NBA star, Shaquille O’Neal, better known as DJ Diesel, will make a special appearance. Recently started a year ago, he will be taking his tal-ents to TomorrowWorld this year playing his trap set. Additionally, on TomorrowWorld’s Soundcloud, DJ Diesel provided fans with his exclusive mix.

Pete Tong’s All Gone, Hardwell’s Revealed Recordings, Dimitri Vegas and Like Mike’s Smash the House and Hospital Records will serve as some of the stages. Additionally, there will be three new stages: L!ve Stage, a hybrid of live, electronic acts; ATL Stage, a local talent showcase; and Future House Stage, a stage for its emerging future house genre.

“I’m excited to return to TomorrowWorld for the second year in a row,”

Kaskade told Billboard in an interview.

“The undeniable energy and unique grounds

make it a one-of-a-kind experience.”

Certain DJs will perform at each one of these genre specific stages. For example, visitors could expect some drum and bass at South London’s independent label Hospital Records.

Fans celebrating the beginning of the festival. (TomorrowWorld)

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Money In, Money OutAmount of money TomorrowWorld has generated

Camping in DreamVille A realm hidden from civilization, deep within the forests of Chattahoochee Hills lies DreamVille. Full of marketplaces, food vendors and experiences, visitors could camp out here for a five-day experience. It has community centers, activities and a welcoming party called The Gathering. This three-mile campground houses more than 40,000 campers with a TomorrowWorld team to pick up trash, keep it clean and provide campers with a unique experience. Campers could also find several slumbering options from traditional to luxurious. For campers who don’t want to bring their own tent, easy tents are available. These TomorrowWorld branded tents include sleeping bags and air mattresses that could be taken home at the end of the week. For a more luxurious experience, Dream Lodges, Safari-style tents, include a patio, chairs, electricity and extra storage space. If that is still not enough, the Cabanas, Dutch-inspired domiciles, has its own community within DreamVille. It comes with two beds, plush mattresses, linens, electricity and a lockable front door. If that is not still enough, the Manors, pri-vate hotel suite for 12 people, is like the Hilton for music festivals. It has a hot tub, private bar and 24-hour butler service. This also has a private tour bus where residences stay in.

New Cabanas tents opening this year. (TomorrowWorld).

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When Boredom Strikes Every morning, DreamVille provides Breakfast Beats. On its menu, Bloody Mary, mimo-sas, fresh smoothie, coffee and breakfast classics are included. Live DJ sets play music to keep ears ringing. This year, Top Chef finalist Kevin Gillespie will provide a “Tomorrow’s Table” where us-ers get to experience the festival’s first sit-down restaurant. Tomorrow’s Table will overlook the Main Stage and offer a new menu daily. It will also offer a picnic basket service and a seated 10-course dinner cooked and served byGillespie. “Music and food together are a natural fit,” Gillespie said. “They both serve to enliven your spirit and bring people together in communion. Our team could not be more ex-cited about being a part of such a wonderful event.” Need some activities after eating? Yoga, Zumba and Pilates will be provided.

Marketplace of DreamVille where campers connect and

shop. (TomorrowWorld)

Additionally, Cyc Fitness will have an onsite bike-spinning studio for users who want to try out cycling. Speed dating is also back this year where visitors could meet new friends or maybe even a significant other. If everything is overwhelming, there will be meditation sessions to clear the mind or games at the District House Rentals like giant Jenga, kan jam, football and more. For people who are more competitive, there will also be lip sync battles and dance competitions to show off your skills.

Get Connected: /tomorrowworld

/tomorrowworld

/tomorrowworld

When: September 25-27; 24-28 (DreamVille)

Where: Chattahoochee Hills, Georgia