Tomorrow's Problems: Kerem Kiziltunç, Senior Vice President, Corporate Development & IT, Turkish...

Digital Aviation Through Social Transformation

June 2014

Tomorrow's problems - to be solvedAir Transport IT Summit 2014

Kerem Kızıltunç, CIO

Turkish Airlines

Tomorrow's problems - to be solved

Agenda

• Discover Turkish Airlines

• The IT Challenge: An ever growing Airline

• THY Directorate Of Corporate Development &

Information Technologies

• Activity Areas

• Commercial Solutions

• Operational Solutions

• Corporate Solutions

• Portfolio Services

• Infrastructure & Operations

• What did we do in the first wave?

• What will we do in the second wave?

• Lessons Learned

• Solving Tomorrow’s Problems by Digital

Aviation

• Digital Customer Experience

• Digital Operations

• Digital Office

Discover Turkish AirlinesThe best airline in Europe which flies to most countries in the world

The number of aircraft in the Turkish Airlines fleet is 233, with an average fleet

age of 6.7 years.

Passengers Carried

Passengers Growth

59.5 M passengers are expected to be carried in 2014.


Winner of 3 awards at the 2013 Skytrax World Airline Awards

Country coverage is greater than any other airline in the world.

The IT Challenge: An Evergrowing Airline


Turkish Airlines Diagonal Growth

THY Directorate of Information Technologies

63Completed projects in 2013

457Personnel

680 KFly Turkish application

downloads in mobile devices

300+Corporate applications

100+Technology partners

27.084Devices being serviced

130 MVisitors via web site in 2013

At a Glance

175Active Contracts

249Projects and improvements in 2013


Commercial Solutions

OperationalSolutions

CorporateSolutions

Portfolio Services

Infrastructure & Operations

Transformation Programme started in 2010:

• Organization is parallel with business processes

• 2 phase transformation plan: 2010-2013 & 2013-2017


Activity Areas

ReservationSystem

Sales ChannelsRevenue

Management

CRM andLoyalty




Flight Management

Cargo Operations

GroundOperations

CrewManagement

Operational Solutions


Operational Solutions

RevenueAccounting

SharedServices

ERP Solutions

Business Intelligence &

Reporting

Corporate Solutions


Corporate Solutions

Demand & Project

Portfolio Management

Information Security

Management

Portfolio Services


Business Continuity

Test Management

Enterprise Architecture

Portfolio Services

Administrative Staff

Voice & Data Communication

Management

Network & Security

Management

End-userSupportServices



Operations Monitoring

Database Management

Systems Management


Project timeline of the first wave

Project2010 2011 2012 2013

1. Q 2. Q 3. Q 4. Q 1. Q 2. Q 3. Q 4. Q 1. Q 2. Q 3. Q 4. Q 1. Q 2. Q 3. Q 4. Q

1 FWZ

2 Mobile THY

3 Web 2.0

4 Revenue Accounting

5 O-D Revenue Management

6 Pricing Solutions

7 CREPTO

8 Transfer Passengers Management

9.a ERPlane (SAP) - 1. phase

9.b ERPlane (SAP) - 2. phase

9.c ERPlane (SAP) - 3. phase

10 EMD-A


What did we do in the first wave?

Project2014 2015 2016 2017

1. Q 2. Q 3. Q 4. Q 1. Q 2. Q 3. Q 4. Q 1. Q 2. Q 3. Q 4. Q 1. Q 2. Q 3. Q 4. Q

1 PSS Replacement

2 Web 3.0

3 Mobile 2.0

4 CRM Program

5 COMIS

6 Cargo RM

7 Cargo Portal

8 Training Platform

9 EFB (Electronic Flight Bag)

10Airline Operation Database (AODB)

11 New Data Center


What will we do in the second wave?

Project timeline of the second wave

Handshakes between IT&Business ExecutiveCommittees

Portfolio Studies

ContinuousCommunication

DemandPrioritization


Lessons learned…

"The fact that individuals now talk to other individuals, rather thaninteract with a machine, is the

fundamental fact about work in thepost-industrial society."


In The Coming of Post-Industrial Society (1973), Daniel Bell argues "communication" and"encounter" is the central work relationship today:

Lessons learned…

DigitalCustomer

Experience

Digital Operations

DigitalOffice


Solving Tomorrow’s Problems by Digital Aviation

To strengthen direct sales, customer oriented website and mobile applications

Mobil 2.0

Web 3.0

Compatibility with the digital strategy

Compatibility with mobile devices&tablets

Personalization

High performance & ease of use

Flexible system architecture

Platforms for iPhone, iPad, AndroidPhone&Tablet, Windows 8 Phone&Tablet

Functions for Ticketing, Reservation, Check-in, M&S, Baggage, Customer Relations, Interactive Marketing, Personalization


Digital Customer Experience

Mobile Crew Operations

Mobile Device Management

Mobile Hub Control Solutions

Mobile GroundOperations

Mobile Training

Mobile MaintenanceDigital CabinManagement

Paperless Cabin

Electronic Flight BagPaperless Cockpit

Improve operational efficiency by mobile applications


Digital Operations

DocumentManagement

SystemElectronic Signature

ERP Mobile Approval

Digital vision for officesolutions


Digital Office

Thank You

DISCLAIMER

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expressly prohibited without the prior written consent of the

Author. Permission to copy and reproduce content may be

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only.

Source: presentation of Kerem Kızıltunç, Turkish Airlines

at the 2014 SITA Air Transport IT Summit, Brussels.

2014 Air Transport IT Summit

Tomorrow's Problems: Kerem Kiziltunç, Senior Vice President, Corporate Development & IT, Turkish...

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