Tommy Haacke | CV Profile User Experience Specialist with +10 years experience in the development of new digital solutions and the optimization of existing services _ Experienced in the application of user centered design (UCD) / User Experience (UX) methodology for the development of digital experience concepts, from requirements analysis to the Specification for agile development (Scrum, Kanban, Lean) _ Fast establishing a familiarity with an organization’s goals and its users’ needs to handle the translation of abstract concepts into to feasible and meaningful products _ Deep knowledge in the implementation of iterative user testing, apply Design Thinking Methods and push KPI driven, lean development _

Experience

Carl Zeiss Digital Innovation Partners Mar. 2020 - Jul. 2018 Munich

Senior UX Consultant (Freelancer)

Coordinating all tasks concerning UX / UI, present and discuss with the stakeholders and bring together all overarching needs to practical concepts. Key role in strengthening the team of the Digital Innovation Partners and actively make the digital transformation successful.

• Decode business requirements, user needs, and technical capabilities into designs and interface behaviors

• Day-to-day UX development of existing features • Making sure the shift to the new Design System is a success • Supporting the PO and steering all tasks regarding UX / UI

Carl Zeiss Microscopy GmbH Jan. 2019 - Mar. 2020

Munich Senior UX Consultant (Freelancer)

Leading UX on the sole user interface seen on all light microscopy imaging systems from ZEISS. Establishing team synergy between UX and Engineers. Optimizing the Software in all crucial areas. Redesigned to best sold Modules like Tiles and Positions.

• Strategic visions on ZEISS’ and customers’ digital workflows • Responsible for the user-centered experience design and interaction

design for new digital solutions based on the customer's jobs and experiments

• Analyzing customer journeys, indicating crucial interaction points • Providing the Engineers with all needed Specifications, Prototypes and

assets

Media Markt Saturn Oct. 2017 - Dec. 2018

Munich Senior UX Consultant (Freelancer)

UX strategy for iOS and Android apps in 11 countries. Support the PO in creating and maintaining the stories. Close coordination with the other UXes / Product Teams. Run and evaluate user interviews. Result presentation with concrete action plan.

• Creating Competitive Analysis for the App and Search Teams • UI and interaction Design of the apps • Prototyping iOS and Android (Sketch & Flinto, Framer …) • Visual Documentation and delivering Deployment Assets (Zeplin), • Augmenting JIRA Stories by adding flow and Interaction documentation • Prototyping / hypothesis test result presentations • Coordination with brand agency • KPI Driven Development

Tommy Haacke UX | UI - Design | Strategy Ricarda-Huch-Str. 25 80807 Munich Germany fon: +49(0)176. 66 85 67 90 hi@tommy-haacke.de www.tommy-haacke.de

RIO (MAN) | Ray Sono AG Jan. 2017 - Oct. 2017

Munich Senior Consultant | UX (Freelancer)

My assignment was the conception and specification of two of the most central modules of the service. Learn who the users are, what their daily routine looks like, what workaround they found for themselves. In close cooperation with PO and stakeholders, a new and extremely goal-oriented solution was developed.

• Responsible UX for the topics: Connect (Communication between driver and Dispatcher) and Order (Order management)

• User Insights. Conception of the demand solutions • Close coordination with the PO and Lead UX • Weekly Sync with all UXs • Flow and interaction design, wireframe and micro animation, agile

specification JIRA

Media Markt Saturn E-Business Concepts & Service GmbH

Jan. 2016 - Dec. 2016 Ingolstadt

Senior UX Consultant (Freelancer)

It was not until 2012 when Media Markt started its online shop. 2014 the app was released, bringing the functions of the website to the users’ smartphone. The mission was to enrich the experience for customers in the store – to offer a completely new experience adapted to meet the needs of users in the “Media Markt” and “Saturn” Stores.

• Crafted UX Concept for multi-channel experience. • Research on Multi-Channel concepts. User Interviews in the Markets to

gather insights on needs and benefits. • Setup and run Value Proposition Design workshops for the Product Team • Visual design in coordination with brand agency • Provide the specification and UI (Assets) for implementation in the

Sprint teams

Die Mobiliar Versicherungen & Vorsorge

Jun. 2015 - Dec. 2015 Bern

Senior UX Consultant

The oldest private insurance company in Switzerland was to be moved from paper documents which were used for decades, to a completely digital platform. Big but well synchronized UX team working with the respective Scrum teams.

• Working with a Team of 6 UXes assigned to the various Sprint Teams • Analyzing the respective insurance products and creating small and

clearly arranged user tasks • Concept for the digitization of all insurance products and

documentation for development in the scrum teams • Very close coordination with stakeholders

BMW Group | Geniux Consulting GmbH Aug. 2014 – Mar. 2015

Munich User Experience Consultant (Freelancer)

Worked very tight with the Dev teams and POs to ensure quality user experience. Responsible for various parts of the Concept and working with one or more scrum teams at a time.

• Redesigning the main Sales Process Overview and Sales Process Overview.

• Concept Work on Sales Process Search, Young Used Cars, Handover Concept.

• Defining Style guide for the platform UI • Improve User Testing environment (concept and presentations)

gutefrage gutefrage.net GmbH

Jun. 2014 - Aug. 2014 Munich

User Experience Consultant (Freelancer)

Redesigned the navigation structure (big scale navigation) to balance with how it evolved over the years. Redesign of the very fundamental search tool.

• Improved multiple Website Templates in terms of overall UX • Designed the new b2b area (Bootstrap based website speaking to

Business Partners, needs and benefits

intelliAd Media GmbH Nov. 2013 - Aug. 2014

Munich User Experience & Interface Design (Freelancer)

My assignment was the conception and specification of two of the most central modules of the service. In addition, I support the PO by creating and periodization of the user stories.

• Modernized UI to improve usability and overall experience • Introduced a new design concept, established Style guides,

Pattern/Interaction Library, Information Architecture rules • Created user experience design concepts and UI for new modules and

features

Focus Online Tomorrow Focus AG

May 2013 - June 2014 Munich

User Experience Consultant (Freelancer)

Having a dedicated User Experience Designer integrated in the Product Team was new. Therefor I had to make sure every touchpoint to my work was knowing what to expect. Before I started working on the Apps concept, I conducted interviews with various stakeholders.

• Created user experience design for iPhone, Android and iPad apps • Deeply involved in recruiting process for UX Staff • Focus Online news website optimization on user needs • Establishment of regular user interviews • Concept work with all relevant internal and external stakeholders • UX of the news app for Android and iOS with a near shore Dev Team

Allianz Private Krankenversicherung SinnerSchrader

Mar. 2013 - May 2013 Munich

UX Consultant (Freelancer)

Analyzed Contract flows and group into meaningful steps to get from a huge task to manageable bites for the users.

• Analyzing User Needs and common questions • Explore Contracts Flows to optimize the overall User Flow • Wire-framing the Solution and Prototype for Testing • Close coordination with stakeholders

ShopLove The Visual Shopping Company GmbH

Jan. 2013 - May 2013 Munich

UX Consultant (Freelancer)

Early on, I interviewed shoppers in malls to find out how people shop, what is important and what are pain points. I optimized and expanded concepts for the existing iPad app. Leading the companies leap to the iPhone app and web services.

• Only UX for a start up with a small but dedicated Dev Team • Prototyping solutions for guerilla User Testing and specification purpose • Designing new features as MVP and optimize from there • Introducing UX to the Team and adopt Deliverables as needed • Consulting also in Visual Design matters

FriendScout24 GmbH 2008 – 2012

Munich User Experience Manager

In addition to maintaining and developing new features for Friendscout24, together with the product Team we designer an all new, independent casual dating service. From the very first business goals to the finished product. Beyond MVP.

• Competitive Analysis and Persona design • Hi-fi prototyping (mobile web, app) and User testing in the Scout Lab • Specifications for agile development teams (also offshore) and giving

implementation support through all stages of development • Synchronization with all UX teams of ImmobilienScout24 AutoScout24,

FinanceScout24, JobScout24 • Creation of the FriendScout24 style guides in coordination with the

Holding

Before I found out that crafting (digital) products is the thing I love doing…

Auto Europe 2005 – 2008

Munich Web and UI design

Interface design, HTML development ••• Conception of new web-services ••• 2nd level support and advice for proprietary applications

Microsoft GmbH 2001 – 2003

Munich Licensing Specialist

Quality status reports ••• Offering individual customer solutions and Benefits ••• Support and training new team members

FTI Touristik GmbH | Caoba 1998 – 2001

Dominican Republic Transfer Manager

Logistical management of the respective transfer buses ••• Disposition of +20 employees ••• Control and coordination of airport check-ins