TOM.COM LIMITED 2001 Half-Year Results Review
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TOM.COM LIMITED2001 Half-Year Results Review
8th August 2001Hong Kong
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Financial Highlights – Quarter On Quarter
For the 3 months period ended(HK$M) 30 Jun 01 31 Mar 01 % of Change
Revenue 145 77 89%
Gross Margin % 45% 51% 6%
Loss before interest, taxation,depreciation and amortisation 47 56 15%
Loss attributable to shareholders 78 70 11%
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Financial Highlights – Year On Year
For the 6 months period ended(HK$M) 30 Jun 01 30 Jun 00 Change
Revenue 222 6 36 times
Operating Loss 119 198 40%
Loss attributable to shareholders 148 194 24%
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Financial Performance
• 89% quarter-on-quarter revenue growth
• 101% growth in offline media revenue
• 55% growth in online media revenue
• 45% gross profit margin achieved
• 15% reduction in EBITDA loss
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Q2 Revenue Breakdown
32
56
113
210
20
40
60
80
100
120
140
160
2001 Q1 2001 Q2
• Total revenue 89%
• Offline media 101%
• Online media 55%
UP 101%
UP 55%
Offline Media
Online Media
77
145
HK$ million
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Key Revenue Drivers
Offline (HK$113M) Online (HK$32M)
Strong performance in outdoor and sports businesses
Outperformed competitors in a slow market with our:-
• focused sales efforts
• high online advertising sell-through
• product bundling
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Strong Revenue Growth Momentum
13
70 77
145
0
20
40
60
80
100
120
140
160
2000 Q3 2000 Q4 2001 Q1 2001 Q2
HK$ million
CQGR 122
%
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Q2 Reduction in EBITDA Loss
55.7
47.4
42
44
46
48
50
52
54
56
58
HK$ million
Loss before interest, taxation, depreciation & amortisation
down 15%
2001 Q1 2001 Q2
• Increased revenue base
• Attractive gross margin
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Operational Performance
• Becoming China’s No.1 sports marketing company
• Building foundations of largest Chinese print media platform in Greater China
• Leading Chinese Internet market towards “fee-paying culture” -- launch of “TOMNET” Internet access card & 163.net’s pay e-mail service
• Sales force grew by 10% with additional designated agents in Fujian, Sichuan, Chaozhou, Shantou, Guizhou, Shenzhen and Hainan
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Key Developments in Sports
China’s No. 1 Sports Marketing Company
• Owns the largest number of national sports commercial rights through YC Companies in China
• Secured Chinese Basketball Association (CBA) rights after fierce competition
• Secured marketing rights to Chinese Gymnastic Association (CGA)
Revenue Sourcessponsorship rights/merchandising rights/advertising rights/marketing/event organisation……
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Key Developments in Print, Online and Outdoor
Online – Led the Market with “Fee Paying” Culture
Further monetised user base & traffic through:-
- Launch of “TOMNET”-- a “one–stop” virtual ISP platform
- Introduced 163.net pay e-mail service with enhanced features
Print - Building Greater China’s Largest Chinese Media Group
Acquired 49% interest in PC Home and Cité
The foundation to build the largest Chinese print media platform
Intended listing of the print media group
Outdoor - Leading Player in the Market
Consolidation plan in place to acquire quality assets
Key targets identified
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Our Business Outlook
Cross Media
Telecom VAS
Outdoor
Sports Print
Online
ISP VoIPASP SMS
Cement Dominant Position in Each Category
Build a Strong Telecom VAS Platform
Accelerate Break-even Ahead of Competition