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Tomato supply chain
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Transcript of Tomato supply chain
![Page 1: Tomato supply chain](https://reader036.fdocuments.in/reader036/viewer/2022081421/58828d361a28abca6d8b5afb/html5/thumbnails/1.jpg)
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INTERESTING FACTS ABOUT TOMATO FARMING IN INDIA
2ndmost widely grown vegetable in India after potatoes2ndlargest tomato producer worldwide is India
17 mn tonnesproduced in India in 2014-15
20 tons/hectare (ha)Low yieldsWorld average ~ 33 tons/ha; China average 48 tons/ha10-15%Indian tomatoes exported in 20151%of the total production goes to the processing industry, versus approximately 14% in China
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“The processing industry currently cannot afford to purchase tomatoes for more than ₹ 4/kg, so depending
on market conditions and prices, it might be hard for processors to secure sourcing of tomatoes.”
- an Indian tomato expert on Tomato Processing Industry
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INDIAN TOMATO SUPPLY CHAIN
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SUPPLY CHAIN MODELS
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Farm
ers
Agents
Auctioneers
Wholesalers
Cart Vendors
Traditional Retailers Cu
stom
ers
LEG 1 LEG 3 LEG 4LEG 2
TRADITIONAL SUPPLY CHAIN
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Contract Farmer
Farmer
Farmer
Farmer
Buying Centres Hub
Store
Store
Store
Store
Cust
omer
s
Agents Wholesalers
Traditional Retailing Route
LEG 1 LEG 2 LEG 3 LEG 4
HUB AND SPOKE MODEL
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LEG 1 LEG 2 LEG 4Le
ase
Farm
Cont
ract
Fa
rmer
sFa
rmer
s
Consolidation Centres
Agents
Hub(City)
Hub(Outside City)
Stores
Wholesalers
Cart Vendors
Traditional
Cust
omer
s
LEG 3
VALUE CHAIN MODEL
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Transportation
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