Tomato Ketchup Samiullah

8/8/2019 Tomato Ketchup Samiullah

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Group Members

Sami Ullah Khan

Mahir Saleem

Noman Khawaja

Fehmeed Ahmed



Idea

Differ tastefully

Explaination

When anything is different from the others it stands out, our Tomato

Ketchup differs from others because its made of 100% Fresh and ripe

tomatoes. And is famous across the globe for its pure and original taste.



Tv

Radio

Print (Indoor, Outdoor)

Direct Mail

Website

Tools Of Communication



SEC B&B+, SEC A&A+

AGES 6-50

GENDER ² Both

Campaign is in which language ² English (since this is an

international brand and most of the people of their target market

are. well aware of english language plus the body copy is much more

har d hitting in english than if converted to ur du)

Target Market



Concept

The concept of our campaign is 100% Pure.

Our main emphasis is on Purity of our product.



Copy

When we say tomato ketchup we mean 100%.



TVC

Our TVC reflects Purity and freshness of our product

i.e Heinz tomato ketchup. We basically want to show

that as soon as the tomato is ready we pack them and

provide it to you at your door step with the same

freshness and quality.

The story of our TVC is that there will be tomato plants

and tomatoes are growing on them as soon as the

tomato is red a long que of empty bottle come under

them and the tomato drops in it and changes into

ketchup this goes on and in the the end comes our copy

´ When we say tomato ketchup we mean 100%µ



Radio jingle

When we say tomato ketchup we mean 100%.

The adaptation of the TVC the same sound effects of

tomato falling into the bottle and bottles moving bir ds

chirping.



Press Ad 1



Press Ad 2



Hoar ding



Direct Mail

Why use artificial flavours and colours when mother nature has

the real essence?

At Heinz, our job is to preserve nature·s essence and provide it at your

doorstep.

(Tomatoes are a gift of God - 100% fresh, 100% pure, 100% free frompreservatives which if preservered well for ketchup can give you a

taste that you wont forget.)

Since 1867, Heinz Tomato ketchup a trusted name across the globe.

Celebrating its launch in Pakistan, you are invited to Heinz Tomato Fiesta

where you will enjoy free food stalls along with Heinz tomato ketchup for

sampling. Plus on getting your name registered at the fiesta, 4 lucky winners

will get four 500g tomato ketchup bottles each.

CONTD«.



And not only this!The grand lucky winner in the event will be provided with a

year·s supply of ketchup to give all your meals a complete

flavor.

All you have to do is simply cut the coupon given below and

bring it to the NCC (National coaching centre) between 10th

Jan -12th Jan 2009 to participate in this exciting fiesta and differ tastefully with us.

Who knows, you might be the lucky one to win a years supply of

Heinz ketchup!

Direct Mail



Web banner



Direct Mail



Website

Tomato Ketchup Samiullah

Documents

Transcript of Tomato Ketchup Samiullah