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Transcript of Tomahawk
05
6 About ICG10 Tomahawk Indoor Cycles12 Tomahawk IC7 Indoor Cycle28 Tomahawk IC5 Indoor Cycle 32 Tomahawk IC3 Indoor Cycle36 Tomahawk IC2 Indoor Cycle40 Tomahawk Specifications44 Myride VX Intro46 Myride VX Console52 Myride+ Live App
54 Myride Studio Coach App56 Myride Tour Coach App58 Myride World View App68 ICG Education Intro70 ICG Certifications74 ICG Programs78 ICG Continuing Education Credits86 ICG Workshops88 Events and Teamwear92 Marketing and Design
Tomahawk® is ICG®’s founding brand, the name of our bikes. A heritage of two decades empowers an innovative approach to industrial design and the manufacture of commercial-
grade Indoor Cycles. We strive to raise the bar for all our user groups: Owner, Instructor and Rider. By listening intently
to our market, Tomahawk® has become one of the world’s most recognized and respected Indoor Cycle brands.
More than a brand of “Virtual” products, Myride® is a fast-paced immersive technologies program of ICG®. Its goal
is to deliver the world’s most advanced interactive media experience to enrich the indoor exercise environment.
For two decades, Team ICG® have globally motivated, mentored and measured positive change in the “lives and rides“ of its
instructors and community. We’re not the many, but the few that make a difference. Believing in better. Striving together.
Advancing together. We’re your teammate and team leader. “Team“ is everything we stand for. “ICG®“ is who we are: Directors,
Crew, Master Trainers and fans. Team ICG® is woven into our jerseys and our daily attitude; it’s our brand, our intent and our community.
Be Your Own Hero® was originally to be a limited call-to-action
campaign. Resonating louder than we ever envisioned, it’s now our one voice, expressing the epic determination and courage of our
global community. Universal yet deeply personal, the statement carries across the breadth of our business, used by us and by our
clients at every opportunity: to inspire, motivate and make it happen.
OUR AWARDS1st BodyLife Awards - Best In Indoor Cycling category
2005,06,08,09,11,12,13
1st BodyLife Awards - Best New Brand - Team ICG2010
1st - International Fitness Showcase - Best Provider
2010,11
Winner Red Dot Award2014
1995 - 1996 The Indoor Cycling Group (ICG) was born and Tomahawk® Indoor Cycles went into mass production.
1997 - 1998 ICG opened European distribution channels and established the Indoor Cycling Education (I.C.E.) education.
1999 - 2000 Tomahawk “XXL“ - the 2nd generation of the Tomahawk Indoor Cycle was released and distribution to North America was established.
2001 - 2002 A special edition Tomahawk “Stainless Steel“ Indoor Cycle was introduced in Europe to mark equipping the
global market with 100,000 bikes.
2003 - 2004 ICG established a subsidiary office in the UK to increase its brand awareness and marketing support and
established “Evolution Ride” in Germany, one of Europe’s largest annual Indoor Cycling events.
2005 - 2006 The 10,000th I.C.E instructor was enrolled into the program. ICG won 1st place at the BodyLife Awards - best product in Indoor Cycling category.
The 3rd Generation of Tomahawk Indoor Cycles was released, named Tomahawk S & E Series. ICG won 1st place at the BodyLife Awards – best product in Indoor Cycling category.
2007 - 2008 Myride® virtual cycling was launched to drive growth in new market segments.
ICG won 1st place at the BodyLife Awards - best product in Indoor Cycling category.
2009 - 2010 ICG designed and manufactured the first LIVESTRONG® Indoor Cycle, joining the global fight against
cancer.
ICG launched Myride 3.0, introduced the Be Your Own Hero campaign and provided a new eLearning platform for its I.C.E
education program.
2011 - 2012 ICG announced the launch of Myride+, the market‘s first Forward-motion Video program for “Live“ instructor-led classes.
ICG re-launched its I.C.E. education division under it‘s ICG brand and expanded its services and community support.
2012 - 2013 ICG launched its Tomahawk IC3 Indoor Cycle and set a new 155mm Q-factor industry standard whilst
winning 1st place at the BodyLife Awards - best product in Indoor Cycling category.
07
For two decades ICG® have globally motivated, mentored and measured positive change in the lives and rides of the fitness and sporting community. Striving for excellence in Indoor Cycling has made Indoor Cycling Group (ICG®) the world’s largest corporation specializing in the design, manufacturer and programming of Indoor Cycling equipment. With more than 250 dedicated staff in Europe, North America and Asia, we ride united as one team – Team ICG®.
2005 | 2006 | 2008 | 2009 | 2011 | 2012 | 2013
In a competitive field made up of all leading
international Indoor Cycling providers, our
bikes have won best in the Indoor Cycling
category at the annual BodyLife Awards, the
industry’s only recognized independent awards
body, seven times since 2005.
Tomahawk is ICG’s founding brand, the name of our bikes.
A heritage of two decades empowers an innovative
approach to industrial design and the manufacture of
commercial-grade Indoor Cycles. We strive to raise the
bar for all our user groups: Owner, Instructor and Rider. By listening intently to our market, Tomahawk has become one of
the world’s most recognized and respected Indoor
Cycle brands.
011
Incredible ride, incredible value. The IC3 provides three critical components for improving users’ cycling performance: Q Factor, ergonomic handlebar, and advanced geometry. And for club-owners, there‘s our Poly-V belt drivetrain technology for maximum durability and reduced servicing. Take the IC3 for a ride and you‘ll be a believer.
IC3
pAge 32
Faster and stronger, the IC5 is next generation. Its 2-stage hybrid Poly-V and tooth belt drivetrain, 300 degree magnetic resistance, off-set frame and “user-assist“ technology is game-changing. Delivering the highest mechanical performance the IC5 creates a phenomenal user‘s experience and club-owners‘ return.
IC5
pAge 28
As ICG‘s entry-level cycle, the IC2 offers a simplified feature-set without compromise on premium grade materials, proven engineering process and styling. The IC2 is a rock-solid product, suitable for high footfall commercial use and offers leading industry warranties.
IC2
pAge 36
The IC7 is the most advanced Indoor Cycle ever designed. Its pioneering design and functionality are due largely to Indoor Cycling’s innovative two-stage drivetrain - an engineering breakthrough that empowers: next generation looks, the market’s most accurate (+/-1%) direct WattRate® (Power) meter, 100-level precision magnetic resistance and patent-pending Coach By Color® training console – a fully self-powered console that vividly displays the user‘s WattRate® (Power) or heart rate to them and their coach in five colored zones. The IC7 makes fitness more Colorful, Powerful and Original.
IC7
pAge 12
Red Dot stands for belonging to the best in design and business. The Red Dot international design competition, the “Red Dot Design Award”, is for those who distinguish their business activities through design.
www.red-dot.de
015
MAKINg FITNeSS MORe COLORFUL,
pOWeRFUL & ORIgINAL
The IC7 Indoor Cycle and it’s Coach By Color® Power program brings optimum performance and opportunity to group exercise, team coaching, personal training an even individual use. World-class technology and member-centric coaching will make your program more Colorful, more Powerful and definitely more Original. That means better experiences and better results for your customers, and that
will keep them coming back.
ColorfulThe IC7’s Coach By Color® training console uses one of the world’s most simple, universal and powerful forms of communication to maximize instruction, motivation and reward during your members’ workouts. The console’s display lights up in one of five colored zones that matches the user’s WattRate® (Power) reading or heart rate output so they know immediately whether they need to ratchet up or dial back their effort. Plus, the integrated front LED display on each console tells instructors when certain students are
working too hard or not hard enough.
PowerfulIC7’s WattRate® (Power) meter provides your members with immediate and precise feedback on the direct effort they’re putting in, to ensure they have absolute control of the results they get out. Power-based training with WattRate® – the market’s most accurate Power meter - provides the ultimate way for your
members to see results and reach goals faster.
OriginalThe IC7’s advanced ergonomics, superior biomechanics and precision engineering provide your members with maximum comfort and performance by being fully and correctly connected to the bike and their body. It’s when users are connected to their workouts that we witness more positive psychological and physiological experiences, which promotes faster results and happier members who aspire to train more
at your facility.
017
THe SCIeNCe BeHIND COACH BY COLOR®
ColorLife is not black and white. We live in color - every minute of every day. Color is powerful. It can spur action and compel reaction. Color is evocative. It can influence thoughts, feelings and emotions. Color is
universal. Red means “hot“ and blue means “cool“ in just about every culture.
To Coach By Color® is to use one of the world‘s most intuitive and effective forms of communication to help members receive a greater experience and achieve better fitness results in less time. The Coach By Color® Power program relies on color‘s natural and stimulating properties to accurately coach a member‘s effort during a workout. Coach By Color® elicits the right psychological and physiological response at the right time to encourage greater maximal effort and reward recovery effort. It fosters connections among members and enhances instructor communication. Thus, Coach By Color® increases social interaction while it maximizes training results. More simply, that means members find comaraderie more easily, enjoy the process more and reach their goals more quickly. Those are the kinds of benefits that boost new-
member acquisition and retention.
Training ZonesCoach By Color® has five colored training zones: white, blue, green, yellow and red. These zones can be linked to WattRate® (Power) and Functional Threshold WattRate® (FTW), or heart rate and percentage of Heart Rate Max (HRM). FTW represents the workload above which an individual cannot sustain prolonged exercise. Similar to HRM, once an individual‘s FTW is known, users are assigned the five colored zones to
accurately coach their effort for the best customized results.
Training Zone
Active Recovery < 55% Infinity<60% Very LightEndurance 56 - 75% 3 hrs - wks60 - 70% Light
Tempo 76 - 90% 3 - 8 hrs70 - 80% ModerateLactate Threshold 91 - 105% 10 - 60 min80 - 90% Hard
VO2 Max 91 - 105% 10 - 60 min80 - 90% HardAnaerobic Capacity 106 - 150% 1 - 10 min90 - 100% Maximal
Neuromuscular Power >150% 5 - 10 seconds>100% Maximal%FTW Time in Zone% Max HR RPE
019
•WattRate® (Power) Meter
•Coach By Color® Training Console
•300 Degree Magnetic Resistance
•Self-Powered Generator
• 2-Stage Drivetrain
•“User-Assist“ Posts
•Full Frame Shroud
•Advanced Bike Fit
•Over-Cam Flip Levers
•Advanced Ergo-Formed Handlebar
•155mm Q Factor
•Dual-Sided SPD-Compatible Pedals
•Oversized Stabilizer Bars
•Premium Protection Plates
•Arc Frame Access
IC7
The IC7 is the most advanced Indoor Cycle ever designed. Its pioneering design and functionality are due largely to Indoor Cycling’s innovative two-stage drivetrain - an engineering breakthrough that empowers: next generation looks, the market’s most accurate (+/-1%) direct WattRate® (Power) meter,100-level precision magnetic resistance and patent-pending Coach By Color® training console – a fully self-powered console that vividly displays the user‘s WattRate® (Power) or heart rate to them and their coach in five colored zones. The IC7 makes fitness more Colorful, Powerful and Original.
COACH BY COLOR® TRAININg CONSOLe
FeATUReSpOTLIgHT
Why is color so important for Power?
A very small percentage of consumers have any understanding of Power
and power-based training. To the vast majority it‘s “another number“ that
creates a layer of complexity to their otherwise well rehearsed, and
loved workouts.
To make Power powerful, we first need to make it simple by using color to remove the technical and practical
barriers associated with working with numbers. Not only is switching between a user’s personalized blue and red zone, or holding the yellow
zone fun, users quickly and intuitively learn what the numbersmean in terms
of effort. Through Coach By Color® we will ensure power-based training
is inclusive and widely adopted, so cycling‘s ultimate training tool can
help us in wellness, fitness and athletic performance.
021
2 eXpLOSIVe pOWeR-BASeD
COACHINg pROgRAMSOptimize returns from group cycling in the studio, and personal and team training on the cardio floor. Plus a new colorful era for your members‘ individual training.
23
25
MAKINg IT SIMpLe AND FUN TO ADD pOWeR TO
CLASSeS pOWeR:pLAY
For Group CyclingGroup cycling classes using Coach By Color® are enhanced, not changed. The Power:Play program makes it simple and fun to add power-based coaching to all instructor styles, freestyle classes and choreographed third-party programs with explosive results that improve revenue through retention and new-member acquisition. Members will experience how Power:Play connects them to their workout, their instructor
and their friends to maximize the training experience and reach their goals faster.
27
eXpLOSIVe ReSULTS - ORIeNTATeD pOWeR BASeD COACHINg
pOWeR:DRILLS
For Personal and Team TrainingOn the cardio floor or in the studio, the Power:Drills program puts the power-based training in the hands of Coaches, Personal Trainers and Gym Instructors in a practical, colorful way. As the ultimate tool to train and test teams (small groups) or individuals for sports and fitness goals, Power:Drills will add a new dimension to coaching and member experience. Plus, it increases revenue through personal training as well as member acquisition and retention. The foundation behind Power:Drills is High Intensity Interval Training (HIIT) incorporating strength, speed and endurance athletic protocols. HIIT’s advanced form of interval training is results-orientated and reduces session time to maximize a facility’s opportunity to train
more members, more of the time with optimal success.
029
•2-Stage Drivetrain
•300 Degree Magnetic Resistance
•“User-Assist“ Posts
•Full Frame Shroud
• Advanced Bike Fit
•Over-Cam Flip Levers
•Superior Ergo-Formed Handlebar
•155mm Q Factor
•Integrated Dual Bottle Holder
•Oversized Stabilizer Bars
•Premium Protection Plates
•Dual-Sided SPD-Compatible Pedals
•Arc Frame Access
•ANT+ Console (Optional)
IC5
Faster and stronger, the IC5 is next generation. Its 2-stage hybrid Poly-V and tooth belt drivetrain, 300 degree magnetic resistance, off-set frame and “user-assist“ technology is game-changing. Delivering the highest mechanical performance the IC5 creates a phenomenal user‘s experience and club-owners‘ return.
300 DegRee MAgNeTIC ReSISTANCe
FeATUReSpOTLIgHT
Why so much attention to the resistance
assembly?From Indoor Cycling‘s conception, the most common form-factor for
adjusting resistance is the dial. This design has proven very intuitive and
practical. The dial is easy to operate from both a standing and seated
position, intuitive to know which way to increase and decrease resistance,
and pushing down on an object in an emergency is more natural than pulling
up. Its only weakness is, no matter if it‘s pressing a brake-pad onto the
wheel or lowering a magnet, it takes multiple turns of the dial to travel from minimum to maximum, meaning less
precision and resistance lag.
So when the first cable-operated magnetic resistance bikes arrived we witnessed levers that took you from zero to high resistance in one super fast movement. But there are issues.
Adjusting a lever in an aggressive forward standing position isn‘t natural or comfortable, and pushing a lever to its maximum position isn‘t intuitive in an emergency. ICG needed to design
a solution from the ground up, and the solution was: Magnetic resistance
operated by a cable activated by a dial. That dial has a limited 300
degree movement with 100-step tactile increments. In the event of an
emergency, the user pushes down.
031
033
•155mm Q Factor
•High Inertia Flywheel
•Ergo-formed Handlebar
•4-Way Bike Fit
•Poly-V Belt Drivetrain
•Integrated Dual Bottle Holder
•Aluminum Posts
•Dual-sided SPD-Compatible Pedals
•Premium Protection Plates
•Protection Post Insert
•Oversized Stabilizer Bars
•ANT+ Console (Optional)
IC3
Incredible ride, incredible value. The IC3 provides three critical components for improving users’ cycling performance: Q Factor, ergonomic handlebar, and advanced geometry. And for club-owners, there‘s ICG‘s Poly-V belt drivetrain technology for maximum durability and reduced servicing. Take the IC3 for a ride and you‘ll be a believer.
155 MM Q FACTOR
FeATUReSpOTLIgHT
What is the Q Factor and how does it affect riders
and club owners?Q Factor is the distance between your
feet when you sit on the bike and pedal. The right Q Factor makes Indoor Cycles more bio-mechanically efficient
by keeping the rider’s hip, knee, and foot in alignment and maximizing the muscular forces applied to the pedal.
Q Factor has been the topic of much debate in the industry. Anatomically, people feel more comfortable when
the pedals are closer together, as they are on a road bike. The Tomahawk IC3
features the new, industry-standard Q Factor of 155 mm, which makes the Indoor Cycle feel more like a real bike. The benefits include increased safety,
comfort, and efficiency in every pedal stroke.
035
155MM Q FACTOR
037
As ICG‘s entry-level cycle, the IC2 offers a simplified feature-set without compromise on premium grade materials, proven engineering process and styling. The IC2 is a rock-solid product, suitable for high footfall commercial use and offers leading industry warranties.
•Poly-V Belt Drivetrain
•Aluminum Posts
•Perimeter-Weighted Flywheel
•Dual-Sided SPD-Compatible Pedals
•Sweat Guard
•4-way Saddle Adjustment
•Handlebar Waterbottle Holder (Optional)
•ANT+ Console (Optional)
IC2
pOLY-V BeLT DRIVeTRAIN
FeATUReSpOTLIgHT
Why will belt drives benefit riders and club
owners?Bike drivetrain systems transmit the power from pedaling to the wheels.
Most bikes use a chain to help propel the bicycle forward. A “chainless”
bicycle transmits power to the wheels through a mechanism other than a
metal chain. In most cases, this is via a belt.
The Tomahawk Poly-V belt is quieter, stretches less, and transfers more power than other belts. Belts are
becoming the norm in Indoor Cycling. They require less maintenance, have
fewer breakdowns, improve pedaling technique, permit less momentum-
based recovery, make the rider work more efficiently, and are safer for
new riders. They save the club owner money, decrease liability, make less
noise, and train participants more effectively.
039
WattRate® (Power) Meter
Console
Power Supply
Resistance System
Emergency Stop
Flywheel
Drivetrain
Drivetrain Gear Ratio
Frame Color
Frame Material
Shrouds/Guards
Frame Design
Adjustment Type
Posts & Sliders
Q-Factor
Crank Type
Pedal Type
Handlebar
Handlebar Adjustments
Saddle
Saddle Adjustments
Water Bottle Holder
Frame Stabalizer Bars
Protection And Stretch Plates
Max User Weight
Assembled Weight
Assembled Dimensions
Leveling Feet
Transport Wheels
Warranty (Parts)
No
ANT+ console (optional)
Batteries
Friction
Push
Front, steel,15 kg / 33 lbs
Poly-V Belt
1:3
Matte slate
Steel
Drivetrain & resistance technology
Parallel
Dials & Levers
Aluminum, pin-to-lock adjustment
173mm / 6.81“
CrMo 172,5mm / 6.79“
Dual-sided SPD & toe cage
Multi Position, PVC
Vertical
Unisex padded sport saddle
Vertical & horizontal
Single, on frame
Standard
No
130 kg / 287lbs
48 kg / 106 lbs
120 x 53 x 110 cm / 47.2“ x 20.9“ x 43.3“
4
2
3 years*
No
ANT+ console (optional)
Batteries
Friction
Pull
Front, steel, 18 kg / 40 lbs
Poly-V Belt
1:3
Matte slate
Steel
Drivetrain and resistance technology
Parallel
Dials & Levers
Aluminum, pin-to-lock adjustment
155mm / 6.1“
CrMo 172,5mm / 6.79“
Dual-sided SPD & toe cage
Ergo-formed, multi position, soft PVC
Vertical & horizontal
Unisex padded sport saddle
Vertical & horizontal
Dual, integrated on handlebar
Oversized, hidden bolts & fixings
Molded form-fit with stretch plate
130kg / 287 lbs
57 kg / 126 lbs
120 x 52 x 110 cm / 47.2“ x 20.5“ x 43.3“
4
2
3 years*
No
ANT+ Console (optional)
Batteries
Magnetic
Push
Rear, aluminum , evenly-weighted
2-Stage hybrid Poly-V & tooth belt
1:11
Matte slate
Steel
Full frame
Off-set
Over-cam low pressure flip levers
Aluminum, stepless User assist adjustment
155mm / 6.1“
CrMo 172,5mm / 6.79“
Dual-sided SPD & toe cage
Ergo-formed, Multi Position, Soft PVC
Vertical & horizontal
Unisex ultra padded sport saddle
Vertical & horizontal
Dual, integrated on handlebar
Oversized, hidden bolts & fixings
Molded form-fit with stretch plate
150 kg / 330 lbs
52 kg / 115 lbs
132 x 52 x 102 cm / 52“ x 20.5“ x 40.2“
4
2
3 years*
Yes, +-1% tolerance, direct at spindle
Coach By Color® training console
Self-powered generator
Magnetic
Push
Rear, aluminum , evenly-weighted
2-Stage hybrid Poly-V & tooth belt
1:11
Matte slate
Steel
Full Frame
Off-set
Over-cam low pressure flip levers
Aluminum, stepless User assist adjustment
155mm / 6.1“
CrMo 172,5mm / 6.79“
Dual-sided SPD & toe cage
Ergo-formed, Multi Position, Soft PVC
Vertical & horizontal
Unisex ultra padded sport saddle
Vertical & horizontal
Dual, integrated on handlebar
Oversized, hidden bolts & fixings
Molded form-fit with stretch plate
150 kg / 330 lbs
54 kg / 119 lbs
132 x 52 x 102 cm / 52“ x 20.5“ x 40.2“
4
2
3 years*
041
IC5IC7 IC2IC3SpeCIFICATIONS
102c
m /
40.2
in
102c
m /
40.2
in
132cm / 52in 132cm / 52in 52cm / 20.5in
*Subject to terms and conditions
52cm
/ 20
.5in
Select, play and control video on a big screen for group or team participation. Instructors can use apps to enhance live training sessions, and facilities can use them to schedule virtual classes online or play on demand. Driving more people through the door more often has never been so simple. And for a personal touch on the cardio floor, one-to-one workout apps put the power of group exercise in your members’ hands.
MYRIDe VX
More than a brand of “Virtual“ products,
Myride is a fast-paced immersive technologies
program of ICG. Its goal is to deliver the
world’s most advanced interactive media
experience to enrich the indoor exercise
environment.
045
MYRIDe VX CONTeNT COMpARISONApp Name
Myride® Studio Coach
Myride® Tour Coach
Myride® World View
Myride®+ Live
Standard
Standard
Standard
---
Optional
Optional
---
Optional
Personal Use Group Use
• Reliable, Future-Proof Custom Software
• Multi-Touch HD Capacitive Touch Screen
• Data Storage
• iPhone & Android Audio Connectivity
• Robust Commercial Stand
MYRIDe VX
047
MYRIDe VX pOWeReD BY ICgSelect, play and control video on a big screen for group or team participation. Instructors can use apps to enhance live training sessions, and facilities can use them to schedule virtual classes online or play on demand. Driving more people through the door more often has never been so simple. And for a personal touch on the cardio floor, one-to-one workout apps put the power of group exercise in your members’ hands.
049
ReAL gAIN. ZeRO pAIN.Maximize studio and cardio space at off-peak times with world-class, highly motivating virtual workouts without increasing your operational budget.
Group exercise is globally proven to positively impact club acquisition and retention. Through live video you can virtually expand and enhance your live program to stay ahead of competition.
You’ll never have to cancel class again. The virtual offering is always available with world-class presenters delivering premium programming whenever you cannot get cover.
Personal apps offer an innovative, interactive workout experience on the cardio floor. These are proven to increase awareness of and participation in your group exercise program.
We WORK HARD SO YOUR members‘ can workout HARDeR.Myride VX; the console, software and web service was developed from ground-up. Designed to meet the long, virtually ‘always-on‘ operations of our clients makes it dependable. Rich features, vibrantly displayed make it powerful. And exclusive, next generation apps make it sensational - on a whole new level.
MYRIDe+ LIVe pOWeReD BY ICgThe world’s first app to enhance live Indoor Cycling classes with forward-motion video uses ICG’s pioneering Simulation, Interaction and Telepresence (SIT) teaching methods to improve a user’s fitness outcome and entertainment. To reach a fitness and cycling audience with imagery and music creates a synergy that lifts Indoor Cycling to new heights. Some say visualize it. Some say reference it. We say see it. Then ride it.
LANgUAgeS:Not Applicable
App USe:Group
FeATUReSTRAININg
Myride+ Live is provided with a comprehensive and internationally accredited education course. The online course is free of charge with the one day workshop
subject to additional charge.
LOCATIONS140+ unique locations from the iconic climbs in the Italian alps to the hot tar of
California‘s long roads, footage has been captured in North America and Europe.
VIDeOAll videos are five minutes long and filtered by terrain, descent, flat, mixed and climb to enable the instructor to build endless playlists to suit all class times,
intensity profiles, choreography, and music.
QUICK STARTRemoving instructors‘ additional class preparation time to work with video, “Quick Start“ empowers the instructor to toggle between the four different terrains at one touch of the screen. “Quick Start“ means anyone can match the
right video to the right song and training goal without planning.
INSTRUCTOR CONTROLWhilst participants are riding to, and getting immersed in, the stunning video, the instructor is provided a screen to navigate and control the footage in real-
time.
SpeCIFICATION140+ five minute unique locations from North America and Europe.
053
055
FeATUReSDRILLS
15 minute High Intensity Interval Training (HIIT) workouts to maximize your members‘ results while reducing training time. Suitable on the cardio floor and
super-express studio schedule.
Athletic-based coaching of strength, endurance and speed synced with high-energy soundtracks will propel your members forward.
Designed as one part of your members‘ overall training session, Drills exclude warming up and cooling down.
FAST-CLASS30 minute High Intensity Interval Training (HIIT) classes to maximize your
members‘ results while reducing training time. Suitable on the express studio schedule and cardio floor.
Athletic-based coaching of strength, endurance and speed synced with high-energy soundtracks will propel your members forward.
As a fully structured workout, Fast-Classes include warming up and cooling down to optimize a participant‘s performance and safety.
CLASS50 minute rides inspired by and delivered to chart-quality music. Most suitable
on the studio schedule.
As a fully structured workout, Classes include warming up and cooling down to optimize a participant‘s performance and safety.
SpeCIFICATIONSTwelve Drills, Four Fast-Classes, Four Classes.
5 LANgUAgeS:English, German, Spanish, Portuguese, Polish
App USe:Group & Personal
MYRIDe STUDIO COACH
pOWeReD BY ICgImmersive on-screen coach
workouts deliver results. Riding to world-class instruction
and chart-quality music your members will get fitter, faster
and stronger—and love every minute of it. Our three different
program formats appeal to all kinds of members. No matter
who they are, how much time they have or what class style they
prefer, we’ve got it covered.
LANgUAgeS:English, German, Spanish,
Portuguese, PolishApp USe:
Group & Personal
FeATUReSFAST-CLASS
30 minute High Intensity Interval Training (HIIT) classes to maximize your members‘ results while reducing training time. Suitable on the express studio
schedule and cardio floor.
Athletic-based coaching of strength, endurance and speed synced with high-energy soundtracks will propel your members forward.
Designed as a fully structured workout, Fast-Classes include warming up and cooling down to optimize a participant‘s performance and safety.
CLASS50 minute classes design to maximize your members results by building a strong aerobic base for when they have a little longer to train. Most suitable on
the studio schedule.
Athletic-based coaching of strength, endurance and speed synced with high-energy soundtracks will propel your members forward.
Designed as a fully structured workout, Classes include warming up and cooling down to optimize a participant‘s performance and safety.
SpeCIFICATIONSFour Fast-Classes,four Classes.
MYRIDeTOUR COACH pOWeReD BY ICgTerrain-focused footage from all over the world paired with chart-quality music and world-class voice-over coaching delivers fun yet fierce workouts. The exclusive, speed interacting scenery is stunning. Participants ride it like they see it.
057
059
FeATUReSLOCATIONS
140+ unique locations from the iconic climbs in the Italian alps to the hot tar of California‘s long roads, footage has been captured across North America and
Europe.
VIDeO All videos are five minutes and filtered by terrain, descent, flat, mixed and climb
to enable your members to build endless playlists to suit their training and entertainment needs.
MUSICThe user can connect their music device to hear both their music and the video‘s
ambient sound effects.
SpeCIFICATIONS140+ five minute unique locations from North America and Europe. Music
devise compatible.
5 LANgUAgeS:Not ApplicableApp USe:Personal
MYRIDe WORLD VIeWpOWeReD BY ICg
Your customers love your classes, but sometimes they just want to ride free of coaching, music and
any distraction other than the beautiful view ahead. When your members cannot hit the road or
the trail, they have World View.
DeSIgNINg YOUR
CYCLINg STUDIO
FOR VIDeOBy ICG Marketing &
Product Director Gary Warren
ICG has consulted with literally hundreds of clubs, from budget operators to award-
winning facilities, on how to maximize their investment in video with Myride.
Our Product Teams, Master Trainers, Graphic Designers and Audio Visual
experts have found solutions for all our clients’ expectations, operational
requirements and budgets.
Though every studio is different, we have created a strong guideline as a “change management exercise” to
maximize your space and establish the experience of greatest immersion.
1. LIgHTINgYour Myride footage will be brighter and more engaging
the darker your environment. Make sure your instructor or staff member has full control over the lights. If the
cycling space is near windows, you would be advised to limit sun exposure completely or as much as possible.
2. SCReeN SIZeBigger is better. Virtual coaching and forward-motion
footage create greater immersion (the sense that it’s real) when the screen is larger.
3A. SCReeN-TO-BIKe DISTANCeWhichever projector screen or TV you choose, it is important that
the front row of bikes should not be too close. Our approximate guide is: for every 1.0 meter (3.25 feet) of screen width, the front
row of bikes is 0.7 meters (2.25 feet) back. For example, 3.0 m (10 ft) screen = 2.1 m (6.75 ft) front row distance. The final size of the screen and its distance to the front row of bikes are your preference.
3B. SCReeN-TO-FLOOR DISTANCe (pROjeCTOR OR VIDeO WALL)
When installing a bigger screen, typically for a larger Indoor Cycling studio or a gym floor space, it is important not
to start the screen at floor-level or raise it too high. Our approximate guide is: a 2 to 4+ meters (6.5 to 13 foot) screen (horizontal width) should be placed so that the bottom of
the screen is 1 to 1.5 meters (3.25 to 5 feet) from floor level.
3C. SCReeN-TO-FLOOR DISTANCe (TV, ONe ROW OF BIKeS)When installing a smaller screen for a smaller Indoor Cycling studio
or a gym floor space, it is important not to install the screen too high. Our approximate guide is to place the bottom of the screen 1 to 1.5 meters (3.25 to 5 feet) from floor level for any size TV (60” standard).
3D. SCReeN-TO-FLOOR DISTANCe (TV, MULTIpLe ROWS OF BIKeS)
When installing a smaller screen for a smaller Indoor Cycling studio or a gym floor space, it is important not to install the screen too high. Our approximate guide is to place the bottom
of the screen 1.5 to 2.0 meters (5 to 6.5 feet) from floor level for any size TV (60” standard). Please be sure to mount the TV at a downward angle for a better viewing experience.
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4. SCReeN IN CeNTeR OF BIKeSFor all installations (virtual or live apps), the screen should be
placed in the center (mid-point) of the group of cycles, or as close to it as possible, taking into consideration the overall width of the
space and the placement of the instructor during live coaching.
5. CeILINg HeIgHT AND YOUR pROjeCTOR Lower ceiling heights will affect buying decisions for projectors and screens. If the ceiling height is too low, it might not be
possible to achieve a larger projected image without riders from the front rows of bikes casting shadows on the screen. To avoid shadows, the screen should be made smaller by
bringing the projector closer to, and slightly above, the front row of bikes, as opposed to behind them. An alternative
is to get a stronger performance short-throw projector.
6. MANAgINg MIRRORS Mirrors and Myride do not mix well. If a screen is dropped in front of mirrors, the participants at the far sides of the studio
tend to see the class’s reflection, as well as the Forward-Motion Video. When this happens, the illusion of traveling
forward can be distorted. Our recommendation is to remove all mirrors or make sure the video is screened on the opposite wall. If the space in question is a multi-purpose group
exercise studio, then the mirrors are essential and a pull-down screen should be selected, leaving the mirrors as they are.
7. INSTRUCTOR, STeReO AND CONSOLe pLACeMeNT
Unlike traditional classes, a live coaching Myride+ class will require the instructor, the stereo controls, and the Myride VX console to be on the right or left side of the
cycling studio/space, so that the screen takes center stage.
8. CONSOLe pLACeMeNT FOR VIRTUAL COACHINg
If you are purchasing virtual apps only, with no intent to purchase live apps, you can design your cycling space to position the Myride VX console anywhere you wish – in or outside the studio. You will need
to consider running the cables to the stereo and screen or projector.
9. WALL DeSIgNWe advise that the wall housing the screen remain a solid color
like black, grey or white to ensure that the Myride footage attracts the viewer’s full attention. Many of our premium installations
have extended the theme of outdoor riding by applying stunning location vistas on the other walls. This can be done
using pictures or a full wallpaper print. ICG can provide beautiful high-resolution imagery for application by your chosen supplier.
10. pReMIUM THeATRe-STYLe STUDIOS Studios that have tiered floor levels rising in height from
the front to the back are known as theatre-style. If you are installing Myride in this type of studio, additional
consideration must be given to items 3b, 3c and 3d.
FOR MORe INFORMATION ON HOW TO pRepARe YOUR STUDIO FOR MYRIDe VX:
VISITWWW.TEAMICG.COM
063
066
CONSOLeASSEMBLED DIMENSIONS 86 x 56 x 150CM / 34 x 22 x 59 IN
ASSEMBLED WEIGHT 35 kG / 77 LBS
OPERATING SySTEM (OS) LINUx UBUNTU
COMPUTER INTEL ATOM, ION2, HDD, 2GB RAM
ASPECT RATIO 16:9
VIDEO RESOLUTION 1280x720
INTERNET CONNECTIVITy WIRED, RJ45 LAN CABLE
TV COAx 1
USB 2.0 1
HDMI 1
AUDIO PORT 2 x 3.5MM OUTPUT / 1 x 3.5MM INPUT
DISPLAy TyPE 44 C M / 17.3“ MULTI-TOUCH CAPACITIVE TOUCHSCREEN HD LCD
POWER REQUIREMENTS 110-220V AC INPUT
WARRANTy (PARTS) 3 yEARS*
OpeRATINg SpACe: MYRIDe® VX
APPROx TOTAL SPACE 200 x 200 CM / 79 x 79 INREQUIRED FOR LIVE (CONSOLE/BIkE/STEREO)COACHING INSTALLATIONS
APPROx TOTAL SPACE 86 x 56 CM / 34 x 22 INREQUIRED FOR VIRTUAL (CONSOLE ONLy)COACHING INSTALLATIONS
APPROx TOTAL SPACE 150 x 52.5 CM / 59 x 21 INREQUIRED FOR PERSONAL (CONSOLE/BIkE)
150c
m /
59in
150c
m /
59in
86cm / 34in 56cm / 22in
*Subject to terms and conditions
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PRICELESS ONLINE EDUCATION
Over 322,240 course-views tell us it’s priceless. Team ICG offers a market-leading online continuing education program 100% free. As a specialist in the design, manufacturer and marketing of indoor cycling equipment for two decades, Team ICG is passionate and committed in its efforts to remove the barriers to a better-education-for-all. These barriers are: cost and access. With a program team of education and program directors, international fitness presenters and cycling coaches, every step is taken to advance our education‘s quality and value by assuring the highest possible credits are awarded by the world’s leading providers: ACE, AFFA, NSCA, REPs and more.
PRODUCT-BASED, LIVE EDUCATION
The value of any product is its program to drive a positive impact on member acquisition and retention. To this end, Team ICG Master Trainers, Product Specialists and Program Directors are focused on product-based programming, innovative certifications and practical workshops to enhance knowledge, delivery technique and in-club promotion to maximize the commercial success.
For two decades, Team ICG have globally motivated, mentored and measured positive change in the lives and rides of its instructors and community. We’re not the many, but the few that make a difference. Believing in better. Striving together. Advancing together. We’re your teammate and team leader.
“Team“ is everything we stand for. “ICG“ is who we are: Directors, crew, master trainers and fans. Team ICG® is woven into our jerseys and our daily attitude; it’s our brand, our intent and our community.
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STAge 1, YOU WILL LeARN:STAge ONe
1. the application of cycling physiology and kinesiology; 2. core riding positions and their application in a
multi-level class meeting the individual‘s physical and sporting needs; 3. how to use music and profile to elicit
emotional responses that motivate, inspire and direct the individual‘s form and technique; 4. monitoring methods to maximize participant education and achievement; 5.
understanding of different dynamics, communication and teaching methods needed in high adherence group exercise; and 6. key components to, and the importance
of, building a solid aerobic foundation.
STAge 2, YOU WILL LeARN:STAge TWO
1. advanced riding techniques and positions; 2. overcoming the issues linked with introducing and
teaching advanced aerobic training; 3. advanced class profiles to accommodate everyone‘s goals and abilities; 4.
application of Indoor Cycling coaching for road, triathlon and MTB; and 5. advanced knowledge and application of
physiology related to aerobic and anaerobic training.
Like all good training regimes you need to build a solid foundation and this is what
Stage One delivers for you.
Once the foundation is built you need to start to add in the more advanced
applications to keep the training alive and relevant. This is what Stage Two delivers
for you.
Get certified with ICG Stages – the preferred education of many of
the world’s leading health clubs, brands and instructors. ICG Stages is an internationally recognized
and accredited online or one day live certification that, when
passed, will globally certify you to teach Indoor Cycling. The one day live certification allows you
to attend a full day‘s certification led by one of our Master Trainers and offers a group learning
environment that delivers greater practical assessment for those
who require or prefer this format.
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ICg STAgeS CeRTIFICATION
ICg WATTRATe®
(pOWeR) CeRTIFICATIONWelcome to Power meter training - the best way to motivate,
mentor and measure your participants and achieve their wellness,
fitness and athletic goals faster.
If as a passionate Indoor Cycling instructor you spend any time reading about any kind of pro cycling be it mountain, track or road you‘ll know that the training
regimes described often conjure up images of a team of scientists crunching stat’s and using the latest
high tech machines with one goal in mind: to shave seconds off times for climbs, Time Trials and races.
Power meters are the proven equipment in helping achieve this goal. As a result, riders have become more
efficient, more powerful, more informed and faster. This certification breaks down the science behind
Power and gives you the practical understanding on how to deliver power-based training on any bike
equipped with a Power meter (display of watts).
YOU WILL LeARN:
1. what Power is; 2. why we need it; 3. Power‘s training zones; 4. the principles of how to use Power; 5. the
limitations of Power; 6. the advanced aspects of Power; 7. the relationship between Power, heart rate and RPE; 8. Power testing – the start point for programming; 9.
programming a power-based Indoor Cycling session; and 10. Power‘s relationship to strength, speed and
endurance training.
073
STAge 1
075
ICg COACH BY COLOR®
pOWeR pROgRAM
Making fitness more Colorful, Powerful and Original, the Coach
By Color® Power program will take your coaching to a whole new level. Exclusively for the IC7 Indoor
Cycle, Coach By Color® presents; Power:Play for group exercise
instructors and Power:Drills for personal trainers and team coaches.
Both programs will quickly deepen your understanding and connection to power-based training. You will learn how power-based coaching with color is fast, easy-
to-master and exhilarating, without compromising the acclaimed sport science behind power‘s numbers
and thresholds. You will learn how to engage fitness-users and athletes alike, how to apply color to your
current sessions and create inspired new ones.
pOWeR:pLAY FOR gROUp CYCLINg
You will learn: 1. why using color to build a training session works for the student and you the coach; 2. why using color engages the student better and
instantly rewards their effort; 3. how the Power:Play methodology simplifies and maximizes your power-
based classes; 4. how to apply color training zones for each student in an Indoor Cycling class; 5. how
Power:Play sessions strengthen unity and evolve student experience; 6. how to get the most out of the
Coach By Color® training console on the IC7 Indoor Cycle; and 7. how to set up and best use the IC7 Indoor Cycle.
pOWeR:DRILLS FOR peRSONAL AND TeAM TRAININg
You will learn: 1. why using color to build a training session works for the student and you the coach; 2.
how the Power:Drills methodology simplifies and maximizes your power-based sessions; 3. how to build and deliver Power:Drills dialed in to your client‘s specific
training requirements; 4. why using color engages the student better and instantly rewards their effort; 5.
how Power:Drills can enhance the competitive aspect of team coaching; 6. how Power:Drills deliver instant
feedback on team and individual performance; 7. how Power:Drills sessions advance student experience and
build team spirit; 8. how to get the most out of the Coach By Color® training console on the IC7 Indoor Cycle; and
9. how to set up and best use the IC7 Indoor Cycle.
Making fitness more Colorful, Powerful and Original, the Coach
By Color® Power program will take your coaching to a whole new level.
075
077
ICg MYRIDe
+ LIVeGet accredited in teaching with Forward-motion Video (FMV) by ICG - the world’s leading authority in cycling-to-video.
YOU WILL LeARN:1. how ICG views the evolution of Indoor Cycling with video; 2. how to bring the road and trail to your teaching; 3. understand the key principles of teaching with FMV; 4. Learn how combining music and video improves exercise performance; 5. the balance of combining
video interaction with your coaching style and skills; 6. ICG’s SIT principle: Simulation, Interaction and Telepresence; 7. what immersion is and how to create it; 8. discover how to make the students feel present in the video to maximize their enjoyment and fitness outcome; and 9. receive our top ten FMV class profiles.
ICGDRI-TRI
079079
ICg COMpeTITIVe
CYCLINgICg
DRI-TRI
Advance your group exercise classes and personal training sessions by studying the principles behind
coaching a team, or individuals participating in competitive cycling.
YOU WILL LeARN:1. what the key factors are in competitive cycling performance; 2. how to find out where an athlete’s individual fitness is right now; 3. how to structure successful training programs for different cycling disciplines; and 4. how to be a fitter, faster, stronger cyclist.
Whether you are looking to develop the cross training fitness or are an aspiring or practicing triathlete then Dri-Tri can
offer the understanding of how to:
YOU WILL LeARN:1. safely and effectively teach fusion workouts on three core pieces of cardio equipment; Indoor Cycle, treadmill and upper body ergometer; 2. apply triathlon-based training routines for all students who wish to improve their speed, power and endurance; and 3. offer “cross-training benefits“ that can be used as an “active recovery“ training tool across all sports.
ICg CYCLeWeLL
Cyclewell is an education that will teach how to develop content and programming sessions based around:
YOU WILL LeARN:1. the differences in the aerobic and anaerobic energy systems; 2. the differing techniques of functional strength and conditioning exercise; 3. the different types of functional equipment and how to best utilize them; 4. an understanding
of how to format training to contribute to injury reduction and enhance rehabilitation; and 5. planning training sessions that increase the scope to a greater range of participants.
ICGSTRETCHING
081081
ICg AgINg & ADApTION
ICg STReTCHINg
While aging is inevitable, great advances have been made in our understanding of the process and with it the implications
it has on our body’s ability to function to its maximum potential. If you’re
over 30 or coach athletes greater than this age group then this module will:
YOU WILL LeARN:1. explain the essential adaptations to an athlete’s training schedule; 2. adapt the standard training protocols to aging athletes; 3. deliver relevant cardio and resistance training programming; and 4. maximize the body‘s changing systems to ensure continued performance.
Are conventional theories of stretching doing you and your students more harm than good? This module will
answer the questions related to this much-misunderstood area of
health and fitness. You will learn:
YOU WILL LeARN:1. if and when we should stretch; 2. what does stretching actually do to the body; 3. how stretching can actually reduce and improve your performance.
ICg NUTRITION
This module will explain the difference between “every day“ and “training“ nutrition that is required by the fitness
and sporting athlete who wishes to:
YOU WILL LeARN:1. optimize their overall health; 2. improve their sporting performance; and 3. reduce the risk of injury or overtraining.
ICGOVERTRAINING
083083
ICg (CANCeR) SURVIVOR
ICg MUSIC & MOTION
This course is offered as a part of Team ICG‘s commitment to increasing the
battle against cancer and awareness of its impact on our communities. The
module will discuss the positive role and impact a health professional can have in mitigating some of the affects cancer
has on an individual. While studying this module will not qualify you as a
fully trained expert, you will gain an in-depth understanding of how to deliver
practical exercise programming and the many aspects associated in working
with Survivors; the module will cover:
YOU WILL LeARN:1. your role as part of the multi-disciplinary team
of those working with Survivors; 2. what are the benefits of the group exercise setting for Survivors;
3. what are the positive impacts exercise has on the symptoms of cancer; 4. the range and type of
treatments used and the impact on exercise; 5. how exercise can mitigate some of the symptoms
of cancer; 6. how to structure training programs to assist in rehabilitation; and 7. the improvements
to the quality of a person’s life that exercise brings.
Learn the science and latest research behind the impact of music on performance, successful class
programming and retention. This module will give you the in-depth knowledge on
how to use music as a coaching aid for:
YOU WILL LeARN:1. performance; 2. motivation; and 3. recovery.
ICg OVeRTRAININg
Overtraining and its impact is a well-studied syndrome in elite athletes but it can impact on any user who
takes their training seriously and then suffers the consequences of
this phenomenon. For coaches and athletes it is important to know:
YOU WILL LeARN:1. how to recognize the symptoms of overtraining; 2. to be able to implement the necessary changes to training; 3. how to maintain progression without developing overtraining; and 4. develop strategies to pre-empt overtraining.
ICGHR TRAINING
085085
ICg peRIODIZATION
IN TRAININgICg HR
TRAININg Periodization is now a mainstay of athletic training to maximize performance and minimize fatigue. You will learn the
theories underlying periodization and how to practically apply them to be able to:
YOU WILL LeARN:1. target the metabolic systems and motor patterns that are important to athletes in cycling and other sports; and 2. structure a training program in a competitive athlete‘s year.
As Joe Friel said in his blog “Heart Rate and Training“ in 2009: “220 minus age to predict max heart rate. If you do that, you
might as well had guessed. The formula is close to useless for individuals“. So
what do we need to know about heart rate monitoring and energy zones to make the most of our training? This
module will take you through the minefield of information related to this key factor of every athlete’s training.
YOU WILL LeARN:1. what is the best formula and when to use it; 2. how to apply the right energy zone to deliver relevant training outcomes; and 3. how to utilize the full range of monitoring methods.
ICg eRgOgeNIC
eFFeCTThe underlying principles explained as to why you should be teaching
with Forward-motion Video (FMV). Examine and understand the multiple components of both the physiological
and emotional responses to music when combined with visual imagery. How
this impacts on sporting performance, exercise adherence and a participant‘s
“complete experience“ to Indoor Cycling.
YOU WILL LeARN:1. why and how you should bring the road and trail to your teaching; 2. what immersion is and how to create it; 3. the balance of combining video interaction with your coaching style and skills; 4. discover why your students will feel “present“ in the video; 5. why combining music and video improves exercise performance; 6. the impact of altering music tempo and intensity on students’
emotional, affective and behavioral response; 7. the relationship between music and FMV in identifying the neural origins of the experiential phenomena; and 8. understand ICG’s SIT principle: Simulation, Interaction & Telepresence.
087
ICgONe DAY
WORKSHOpS: Join our Master Trainer Team for some energetic practical sessions
that will challenge you to deepen your teaching skills and advance your online study of ICG‘s cutting-
edge programs; Coach By Color® Power:Play, Coach By Color®
Power:Drills and Myride+ Live.
ICg COACH BY COLOR® pOWeR pROgRAM - pOWeR:pLAY
Group cycling classes using Coach By Color® are enhanced, not changed. The Power:Play program
makes it simple and fun to add power-based coaching to all instructor styles, freestyle classes and
choreographed third-party programs with explosive results that empowers a new level of coaching. Each participant will experience how Power:Play connects
them to their workout, to you their instructor, and to their friends to maximize the training experience
and reach their goals faster. Power:Play will make you and your classes more successful by attracting and
retaining more participants and even generating new classes from increased demand. You will learn:
1. how to establish your Coach By Color® Functional Threshold WattRate® (FTW) “anchor point“; 2.
experience and develop how to enhance your music-led classes with Power and color-based training zones;
3. take part in a Coach By Color® class that highlights strength, speed and endurance training; 4. how to
deliver a class section using Coach By Color®; and 5. receive and class choreography for immediate delivery.
ICg MYRIDe+ LIVeAs the market‘s leading Forward-motion Video (FMV)
course, Myride+ Live‘s workshop extends the online study through master trainer demonstration of how to best use the Myride+ Live user-interface and example
rides to showcase coaching techniques. You will see and importantly feel how empowering it is to ride to FMV,
understanding why embracing video as a new media to support your classes can advance your students‘
performance and experience whilst increasing the reach of your classes and strengthen attrition. You will learn:
1. how to use the Myride+ Live app‘s user-interface to maximize your classes; 2. how to build a workout
with understanding of the fitness outcomes; 3. the principles of Simulation, Interaction and Telepresence (SIT) through demonstration and explanation; 4. how
each of the sections within SIT have an impact 087
on the student; 5. how to use S.I.T. to develop and deliver a world-class training profile; 6. the
underlining principles to profiling a FMV class using “exercise-to-music‘s“ beat-match structure;
and 7. the use of FMV and appropriate music through demonstration and explanation.
ICg COACH BY COLOR® pOWeR pROgRAM - pOWeR:DRILLS
On the cardio floor or in the studio, the Power:Drills program puts the power of power-
based training into your hands – Personal Trainers and Gym Instructors – in a practical, colorful way.
As the ultimate tool to train and test teams (small groups) or individuals for sports and fitness goals,
Power:Drills will add a new dimension to your coaching and your clients‘ experience. Critically,
Power:Drills‘s unique, results-driven and dynamic program will increase your PT revenue from
increased client acquisition and retention. The foundation behind Power:Drills is High Intensity
Interval Training (HIIT) incorporating strength, speed and endurance athletic protocols. HIIT’s
advanced form of interval training is results-orientated and reduces session time to maximize
your opportunity to train more clients, more of the time with optimal success. You will learn:
1. how to establish your Coach By Color® Functional Threshold WattRate® (FTW) “anchor point“; 2.
Experience and develop how to enhance your personal or team (small group) training sessions
with Power and color-based training zones; 3. Take part in strength, speed and endurance HIIT
drills; 4. Under supervision prepare and deliver a Power:Drills training session; and 5. receive Drill
sessions for immediate delivery.
JIM KARANAS1954 - 2013
089089089
TeAM ICg VIppROgRAM
National operators investing in ICG Indoor Cycles are enrolled in our VIP program. An
industry first, it provides national operators with the practical tools and support required to invest in new programing and equipment
rollouts. The VIP program includes:
1. unlimited instructor access to all ICG accredited online instructor certifications; 2. unlimited instructor access to all online
Continuing Education Credits (CECs); 3. online services for instructor-training
bookings, certificates, accreditation points and exam tests; and 4. in-house master
trainer development with royalty-free rights to deliver ICG accredited live certifications
and CEC‘s.
NOT A NATIONALACCOUNT?
Please get in touch as we would love to work with you. We strive to provide competitive
corporate rates for both consultancy and education delivery. We know being small doesn’t mean any less powerful. We have
worked with many individual operators to become the cycling powerhouses of
their towns.
*The Team ICG V.I.P. program is subject to terms and conditions.
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COMe See US AT:IHRSA 2014SAN DIEGO, USA, 12-15 MARCHTrade-standLive And Virtual ClassesDemonstrations By Team ICG
IFS 2014BLACKPOOL, UK, 21-23 MARCHTrade-standLive And Virtual ClassesDemonstrations By Team ICG
FIBO 2014COLOGNE, GERMANY, 3-6 APRILTrade-standLive And Virtual ClassesDemonstrations By Team ICG
IDEA 2014ANAHEIM, USA, 13-17 AUGUSTTrade-standLive And Virtual ClassesDemonstrations By Team ICG
CANFITPRO 2014TORONTO, CANADA, 6-10 AUGUSTTrade-standLive And Virtual ClassesDemonstrations By Team ICG
LIW 2014BIRMINGHAM, UK, 30 SEP - 2 OCTTrade-standLive And Virtual ClassesDemonstrations By Team ICG
EVOLUTION RIDE 2014AMBERG, GERMANY, 11-12 OCTERLive And Virtual ClassesDemonstrations By Team ICG
Designed in Switzerland. 100% Pro polyester. Full-length hidden zipper. Three spacious rear pockets. Antislip internal finish. Reflective safety piping. Light weight. Breathable.
TEAM ICG TEAMWEAR 2014
2014TeAM ICg® jeRSeYS.
MASTER TRAINER JERSEY
GREY/BLACK JERSEY
WHITE/BLACK JERSEY 91
ICG is commited to helping health clubs around the world deliver the best Indoor Cycling experience to their users. The experience begins long before a user directly interacts with the club, its instructors or the product, and it finishes long after the workout has finished. This is why Team ICG have a rich and progressive library of photography, videography, music and animations to support health clubs.
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First of all, we wanted to bring in a third brand colour, a colour that sat well in an existing neutral palette of blacks, whites and greys. We needed something that would really contrast with and complement these neutral colors. The colour we chose was Pantone red 1797C.
Secondly, we needed an art direction for the new photography required forthe catalogue. We sat down as a team and decided which three things weneeded to achieve:1. We wanted to capture outdoor riding, since manypeople train on indoor cycles in preparation for the outdoors. This meant we needed shots of road racing, mtb, bmx & cyclocross.
2. Shots of models on the bikes we are selling.
3. Shots of the emotions we all go through when training and competing. We arranged numerous photo shoots, using our own indoor photography studio, and for the outdoor shots went to an abandoned ex-RAF base to capture rawer, more emotional shots. We also had the amazing opportunity to visit Coachella Valley, California, the location for the 24hr road race championships, where we would be photographing early 2012 24hr world record holder Anna Mei in action.
The third challenge was how to add a design to the brand and brochure that differentiated the company from its competitors. This is where our initial ideas of the Bauhaus movement came in, a design movement that is growing increasingly popular in the current design world trends, but is rare, if not non-existent, in the industry for which we were designing.
By ICG Creative Director Steve Law
When we began to design the new ICG product catalogue, our aim was to make the design refreshing and inviting. We had to encompass ICG’s philosophy and ensure the catalog included the product portfolio of the company.
This got the Design Team thinking how we could take a brand that is recognised as fast-evolving and rapidly changing, but createa strong brand image.
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FROM DeSIgN
TO pRINT
DeSIgNINg IS NOT jUST A pROFeSSION, BUT AN ATTITUDe.DeSIgN HAS MANY CONNOTATIONS. IT IS THe ORgANISATION OF MATeRIALS AND pROCeSSeS IN THe MOST pRODUCTIVe WAY, IN A HARMONIOUS BALANCe OF ALL eLeMeNTS NeCeSSARY FOR A CeRTAIN FUNCTION. IT IS THe INTegRATION OF TeCHNOLOgICAL, SOCIAL AND eCONOMICAL ReQUIReMeNTS, BIOLOgICAL NeCeSSITIeS, AND THe pHYSIOLOgICAL eFFeCTS OF MATeRIAL, SHApe, COLOUR, VOLUMe AND SpACe. THINKINg IN ReLATIONSHIpS.”LASZLO MOHOLY-NAgY
The Bauhaus school approach to design and the combination of fine arts proved to be a major influence in the development of graphic design, as well as much of 20th century modern art. The school favoured simplified forms, rationality, functionality, and the idea that mass production can live in harmony with the artistic spirit of individuality. The design movement was characterised and defined by geometric functional shapes consisting of squares, rectangles, bars, horizontals and verticals, extreme contrast in type size and weight, type and picture sizes to the same column widths, open compositions on implied grid systems, and introductions of flush left / rag right typography.
After studying in particular the works of Laszlo Moholy-Nagy (an innovator designing in the Bauhaus movement era), we felt that we could bring this influence into the design of the catalogue you are reading now. This design movement was also characterised by the color red, use of which was a trend set by Laszlo Moholy-Nagy, and was founded in Germany, the country in which ICG was born. This seemed congruentand so the designing commenced.
As you will have seen from the catalogue’s design, roughly 6 different design layouts are spread across the 116 pages, each one taking its inspiration from Bauhaus. We have used simple, solid blocks of color alongside double-page images in the product section pages, and more intricately designed article pages, using 10 degree sheared blocks of text against single-page images. All pages incorporate the brand palette of black, grey and red and the photography of emotions, in bike shots and outdoor disciplines.
As a team, we feel everything has come together as one unit. Finally we have a brand catalogue that incorporates all ICG products, knowledge and philosophy, a place, an item that acts as our very own bible.
“
Steve
2 Powered By ICG
4 Contents
6 About ICG
8 ICG In-Club Marketing Poster
10 Tomahawk Indoor Cycles Intro
12 Tomahawk IC7 Indoor Cycle Red Dot Award
14 Tomahawk IC7 Indoor Cycle Intro
16 The Science Behind Coach By Color®
18 Tomahawk IC7 Indoor Cycle Features
22 Coach By Color® Power Programs Intro
24 Coach By Color® Power:Play
26 Coach By Color® Power:Drills
28 Tomahawk IC5 Indoor Cycle
32 Tomahawk IC3 Indoor Cycle
36 Tomahawk IC2 Indoor Cycle
40 Tomahawk Indoor Cycle Specifications
42 ICG In-Club Marketing Poster
44 Myride VX Console Intro
50 ICG In-Club Marketing Poster
52 Myride+ Live App
54 Myride Studio Coach App
56 Myride Tour Coach App
58 Myride World View App
60 Indoor Cycling Studio Design Article
64 ICG In-Club Marketing Poster
66 Myride VX Console Specifications
68 ICG Education Intro
70 ICG Stages Certification
72 ICG WattRate® (Power) Certification
74 ICG Coach By Color® Power Program
76 ICG Myride+ Live Program
78 ICG Continuing Education Credits
80 ICG Continuing Education Credits
82 ICG Continuing Education Credits
84 ICG Continuing Education Credits
86 ICG One Day Workshops
88 ICG Events
90 ICG Teamwear
92 ICG Marketing
94 ICG Design Team Article
gLOBAL HQIndoor Cycling Group, Happurger Str. 86, 90482, Nuremburg, Germany, Tel: 0049 (0)911 544450
UK HQIndoor Cycling Group, 8b Cyrus Way, Peterborough, PE78HP United Kingdom, Tel: 0044 (0)1733 892829
USA HQIndoor Cycling Group, 66 Townsend St, San Francisco, CA 94107, Tel: 415-325-5527
WeBSITe: www.teamicg.com
FACeBOOK: facebook.com/teamicg
eMAIL: [email protected]