Tom PeytonAssistant Vice President, MarketingAmerican Honda Motor Co.

Honda Sales

• April + 14.4%

• YTD + 9.2%

Retail Focus

Cars + Trucks

Strong

Sales up 24% in April alone • Leading model for consumers under-35

“The Dreamer”• Reflects innovation and style of all-new Civic

• Creates an emotional connection with younger buyers

“The Dreamer”

• Soundtrack: “Walking on a Dream” by Empire of the Sun

• TV can still impact pop culture

Music is a Core Honda Communication Pillar• Music Festivals

• Honda Stage YouTube Channel

• Honda Civic Tour

2016 Honda Civic Tour: Demi Lovato & Nick Jonas

• Ridgeline Returns: Important entry for Honda

• World’s First Features: In-bed Trunk, Dual-action Tailgate, Truck Bed Audio

“A New Truck to Love”

Introduced During Super Bowl 50

“A New Truck to Love”

“Paper”

• Honda is a true mobility company

• “The Power of Dreams” brought to life with Paper commercial

• Journey of Honda engines using stop-motion film process

“Paper:” A Hit Among Consumers and Critics